Innovation and Growth Strategies in Marketing

2015 ANZMAC Conference

Nov 30 - Dec 2 | Sydney, Australia
Nov 28 - 29 | Doctoral Colloquium

UNSW Business
Co-sponsored by
Curtin UniDeakin UniMonash Business SchoolUniversity of CanterburyUniversity of Western Australia University of Wellington University of Auckland University of Technology, Sydney University of Melbourne RMIT University of South Australia SAGE SSI Cengage Learning Anywhere Travel Business Think Emerald Publishing Oxford University Press

2015 ANZMAC Conference

Beyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Business School invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages. Read more

Conference Co-Chairs: Tania Bucic, Jack Cadeaux and Ashish Sinha

Doctoral Colloquium Co-Chairs: Dean Wilkie and Ting Yu

Conference Program

Doctoral Colloquium

Nov 28 - 29

The ANZMAC 2015 Doctoral Colloquium is a great opportunity for students at all stages of their doctoral research to share ideas, get feedback and be inspired by guest speakers, discussants and fellow students. More

Submit proposal via email

2015 ANZMAC Conference

Nov 30 – Dec 2

Innovation and Growth Strategies in Marketing

ANZMAC 2015 will explore the important role that marketing can play in the innovation and growth strategies of an organisation.

Call for paper

Call for papers and submissions

Read the guidelines for submissions to the ANZMAC conference

Doctoral Colloquium
ANZMAC conference
Poster abstracts

Call for paper

Travel and accommodation

Information about airport transfers, UNSW campus and accommodation options

More info