Innovation and Growth Strategies in Marketing

2015 ANZMAC Conference

Nov 30 - Dec 2 | Sydney, Australia
Nov 28 - 29 | Doctoral Colloquium

UNSW Business

Call for papers and submissions

  • ANZMAC conference
  • Doctoral Colloquium
  • Poster abstracts

KEY DATES for Competitive Papers:

Paper submissions open : 1st June, 2015
Papers submissions close : 29th June, 2015
Authors notified of paper outcome : 17th August, 2015

It is a condition of acceptance of the paper that at least one of the authors must attend the conference and present the paper. However to provide maximum numbers of marketing educators the opportunity to participate, no author may present more than two papers at the conference. Competitive papers must be submitted for review in only one (1) track. Authors should identify the most suitable track. If multiple entries of the same paper are sent to more than one track the Proceedings Chair will nominate the track in which the paper will be reviewed. We reserve the right to shift your paper to a different track if we deem it more appropriate.


Papers MUST conform to the Guidelines for Competitive Papers provided. Please keep an exact copy of your submission for future reference. Papers will be subjected to a doubleblind peer review process. Reviewers for ANZMAC 2014 will judge all manuscripts on the basis of the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of marketing phenomena. Decisions of acceptance, rejection and/or suggested modifications (made by Track Chairs and moderated by the Conference Chairs) are final.

Competitive Paper Formatting Guidelines

All competitive papers must be submitted following the guidelines for a full paper. Authors of papers that are accepted can then select the option to be published as the full paper or an extended abstract.

Font: Times New Roman 12pt
Margins: 2.5cm all sides
Spacing: Single Spaced, with one blank line between paragraphs.
Abstract: Maximum of 150 words
Title: No more than 2 lines of text
Total length: 7 pages (including title, abstract, main body, tables and references)
Referencing style: Australasian Marketing Journal format

Order of Paper for Submission
  1. Title
  2. Abstract
  3. Introduction/Background
  4. Main body of the paper including tables
  5. Reference list

Please ensure that your paper as submitted for review does not include any information that identifies the authors. However, please do allow one line space for the author name(s) to be added for the final submission. Upon acceptance, those wishing to only publish an abstract will be asked to follow the same guidelines above except that abstracts will be restricted to a maximum of one page including references.

Note: Should the research on which the paper is based involve any form of sponsorship, the name of the sponsoring organization should be declared on the front page of the final version of the paper or abstract submitted and on the first page of the power point presentation delivered.

Conference Co-chairs

Ashish Sinha

Tania Bucic

Jack Cadeaux

Submit a proposal via email


Proposal submissions open : 1st June, 2015
Proposal submissions close : 20th July, 2015
Authors notified of paper outcome : 31st August, 2015
Doctoral Colloquium held from : 28th – 29th November 2015


Students wishing to attend the Doctoral Colloquium are asked to send the following material to before 20 July 2015:

  • An extended abstract for those wishing to enter the Early Track (maximum 5 pages, including references).
  • A full research proposal which may include literature review, methods, data collection and findings for those wishing to enter the Late Track (10 to 20 pages maximum, including references).
  • The first page of the submission for both Late Track and Early Track should be a one page cover sheet including the following:
    • Title of Thesis, name of the candidate, thesis supervisor(s) and contact details
    • Overall Research Objective and/or List of Research Questions (no more than 250 words)
    • Methodology (Quantitative or Qualitative)
    • Three key concerns or questions you would like reviewers to consider when they critique your proposal.

Formatting guidelines

  • Font: Times New Roman 12pt
  • Margins: 2.5cm all sides
  • Spacing: Single Spaced, with one blank line between paragraphs.
  • Abstract: Maximum of 200 words
  • Title: No more than 2 lines of text
  • Referencing style: Australasian Marketing Journal format

Submissions will be evaluated by the co-chairs of the Doctoral Colloquium. Unless otherwise agreed with the Colloquium C-chairs, successful proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. In general, only students whose paper has been accepted for presentation are eligible to attend.


The following grants and awards are offered to participants in the Doctoral Colloquium.

ANZMAC Conference Awards for Doctoral Students:

Four awards of $1,000 are available to assist full-time doctoral students who wish to attend the Colloquium and need funding to do so. Applicants must be studying at an institution that holds Institutional Membership of ANZMAC. Submissions require a one- page justification for why funding is required to be included with the proposal submitted. Selection will be based on proposal merit and justification of funding needs.

ANZMAC Doctoral Colloquium Best Proposal Award:

Participating in the Colloquium offers the opportunity to win the ANZMAC DC Award.


Early Bird registration (up to 1 September 2015 to 15 October 2015) – Institutional Member - AU$345; Non-Institutional Member: AU$445

Full Registration (from 16 October 2015) - Institutional Member - AU$395; Non-Institutional Member: AU$495

Registration includes

  • participation in the doctoral colloquium
  • coffee breaks and lunches
  • Dinner on Saturday night (28th of November 2015)

VENUE: UNSW Business school, Kensington campus.

If you have any questions please send them to us. We hope to see you in Sydney!

Ting Yu

Dean Wilke

1. In general you should consider yourself to be a “late” stage candidate if you have successfully defended your proposal, and an “early” candidate otherwise.

Key Dates for Poster Abstracts

Submissions close: 31st August, 2015
Authors notified of Outcome: 15th September, 2015

The submissions should not contain the authors’ names, titles/positions or any personal information (e.g. affiliation). Poster abstracts should follow the same guidelines as full conference papers (see competitive paper formatting guidelines except that for the length of the submission). Title page should include the poster title, author(s) names and affiliation, and a 50 word abstract (that will be included in the conference program if the poster is accepted). The following pages should include the poster title, (but no authors’ names or other identifying information) and an extended abstract of 750-1000 words. The extended abstract should provide a summary of the research, including the conceptual framework, relevant prior literature, description of the method, as well as data, results, and conclusions (if applicable). Please do not submit a full-length paper in this category; only the extended abstract will be evaluated by the reviewers. Additional pages (no limit) should include references.


The Program Committee will evaluate each extended abstract submitted on the basis of:

a) Quality of the research;
b) Contribution to the field of Marketing;
c) Coherence and readability; and
d) Fit with the conference theme, “Innovation and Growth Strategies in Marketing”.

Both conceptual and empirical research will be considered, but priority will be given to research that is further progressed (e.g., data collected with preliminary findings presented).

Abstracts of accepted posters will be published in the conference proceedings. Authors of accepted poster abstracts will be asked to prepare a poster which will be displayed during the conference in a designated area. At least one poster author must be a registered participant at the conference and must attend the poster session to present and discuss the work.

To encourage high-quality submissions, an award will be presented to the best poster. The best poster will be chosen by the audience, who will have the opportunity to vote during the poster event.

Please direct all enquiries to Gary Gregory:

2015 ANZMAC-GAMMA Joint Symposium in Sydney

Bridging Oceania and Asia in Marketing

Submission Deadline: 15 Jul 2015 Joint Symposium:
December 30 Nov-2 Dec 2015

Submit a GAMMA paper

University of New South Wales, Sydney Australia You are cordially invited to join the ‘2015 ANZMAC-GAMMA Joint Symposium in Sydney’ on ‘Bridging Oceania and Asia in Marketing’ at Sydney, Australia, 30 Nov- 2 Dec 2015. This joint symposium is co-hosted by Australian & New Zealand Marketing Academy and Global Alliance of Marketing and Management Associations. Accepted papers will be considered for possible publication in special issues of sponsoring journals such as Australasian Marketing Journal, Journal of Global Scholars of Marketing Science and the Journal of Global Fashion Marketing after a double blind review process.

Submission Deadline for Papers: 15 Jul 2015


Australian & New Zealand Marketing Academy
Global Alliance of Marketing and Management Associations


Korean Scholars of Marketing Science


Bridging Oceania and Asia in Marketing


Prof. Ian Phau, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845,, Tel: +61-8-9266-4014
Prof. Tony Garrett, Korea University Business School, LG-POSCO Building 417, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea,, Tel: +82-2-3290-2833


December 30 Nov – 2 Dec 2015


University of New South Wales, Sydney, Australia