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Innovators and entrepreneurs are employing new ways of thinking to take their next big step.

Good minds ask why. Great minds ask why not?

At UNSW Business School we believe that whilst asking ‘why’ may lead to knowledge, asking ‘why not’ creates innovation and progress. This ethos is at the heart of UNSW Business School and reflects our pioneering attitude, determination of spirit, and entrepreneurial flair. UNSW Business School – Where Great Minds Do Business

Great things happen when you ask why not?