Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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School Announcements

Three new MCom Marketing specialisation courses available from S2 2018

Three new MCom Marketing specialisation courses in the area of Marketing Analytics will be offered starting from S2 2018: MARK5826 Product Analytics, MARK5827 Customer Analytics and MARK5828 Advertising Analytics. 

MARK5826 Product Analytics will be offered for the first time in S2 2018, and all three courses will be offered in 2019. 

For more information refer to the Student Handbook


There are no upcoming seminars at this time for the requested criteria.


Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.



Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.


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