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Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.
Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.
We provide various resources to current students to help enhance their learning experience.
For many companies ‘Big data’ makes their marketing tick. However, if it is unstructured it can totally inundate a business on a day-to-day basis.
Ground breaking research at the UNSW Business School has shown how augmented reality can be used to change consumer behaviour, and encourage more healthy eating choices.
“Things are grim for Qantas right now...” said UNSW Business School’s John Roberts.
School of Marketing
Associate Professor, Head of School