Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Marketing Analytics Symposium – Sydney (MASS)

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

The Marketing Analytics Symposium - Sydney (MASS) is bringing together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics.

DATES: 3 – 4 February, 2020

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Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

Tax help for communities affected by bushfires

Businesses and people affected by the crisis, including emergency support workers, can ask the UNSW Tax Clinic for guidance.

How China’s emerging digital ecosystem is impacting the economy

From pioneering mobile payment to cross-border e-commerce, China is at the forefront of innovation and technology.

AGSM @ UNSW Business School performs among world’s best in nine different rankings in 2019

Important rankings indicators that improved in international rankings in 2019 include salary, value for money, career progression, alumni recommends, female students, female faculty.

Four ways to prepare for the future of work

As workplaces continue to digitally transform, demand is high for people with the right balance of technical and what has traditionally been referred to as ‘soft skills’

UNSW Business School researchers secure more than $600,000 in ARC funding

Two UNSW Business School projects received over $600 thousand in the latest ARC Discovery Project scheme.

Curbing the gender pay gap in start-ups

With two growing businesses, entrepreneur and UNSW Business School student Frances Atkins is defying the reality that start-up funding goes mostly to men.

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People

Jack Cadeaux

School of Marketing

Professor, Head of School

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