Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Marketing Analytics Symposium – Sydney (MASS)

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

The Marketing Analytics Symposium - Sydney (MASS) is bringing together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics.

DATES: 3 – 4 February, 2020

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New undergraduate MARK3087 Customer Analytics course offered from T3, 2020

We are pleased to announce that a new Customer Analytics course, MARK3087, will be offered starting from T3 2020, for undergraduate students. Students currently planning to complete a Marketing major (commenced in 2020 or earlier) will be able to count this course as one of their prescribed electives.

Seminars

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People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

AGSM @ UNSW Business School announces new scholarship program for not-for-profit leaders

The Rob McLean Awards in Executive Education to fund 15 AGSM Virtual Learning programs

MBA fuels a passion for entrepreneurship

Emma is an AGSM alumna and graduate of the 2010 MBA Executive program. She used the insight she gained in her MBA program to launch two Australian start-ups.