Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Seeking casual tutors to teach Marketing Analytics tutorials in T3 2020 and beyond

The School of Marketing is looking to recruit some casual tutors who are able to lead tutorials in Marketing Analytics subjects. Expressions of interest should be emailed to marketing@unsw.edu.au and include a brief cover note, CV and any other relevant documents (e.g. transcripts, past teaching evaluations).

Marketing Analytics Symposium – Sydney (MASS)

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

The Marketing Analytics Symposium - Sydney (MASS) is bringing together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics.

DATES: 3 – 4 February, 2020

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New undergraduate MARK3087 Customer Analytics course offered from T3, 2020

We are pleased to announce that a new Customer Analytics course, MARK3087, will be offered starting from T3 2020, for undergraduate students. Students currently planning to complete a Marketing major (commenced in 2020 or earlier) will be able to count this course as one of their prescribed electives.

Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

AGSM ranks first in Australia in Financial Times 2021 Global MBA Rankings

In the Financial Times 2021 Global MBA Rankings released today, AGSM jumped up nearly 10 places, ranking 79th in the world and is the top ranked MBA program in Australia.

Encouraging future leaders to be curious and open-minded

Encouraging future leaders to be curious and open-minded.

Australia Day Honours 2021 Congratulations

The UNSW Business School and AGSM would like to congratulate the following recipients who were recognised in the Australia Day Honours List for 2021.

Helping non-profit leaders negotiate through challenging times

Effective negotiation skills are essential for leaders today, particularly in the not-for-profit sector.

Leadership To Digital Innovation

To advance in 2021, business leaders will need to upskill in areas like data literacy and remote leadership—and a specialised post-graduate business credential could be the perfect solution.

How an Air Force aerospace engineer built an award-winning business

As an aerospace engineer in the Australian Air Force, Adam Frizell wanted to grow his understanding of wider industries and bring a different perspective to his role as an Airworthiness and Engineering Manager.

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People

Jack Cadeaux

School of Marketing

Professor, Head of School

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Accreditation