Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Marketing Analytics Symposium – Sydney (MASS)

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

The Marketing Analytics Symposium - Sydney (MASS) is bringing together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics.

DATES: 3 – 4 February, 2020

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Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

Curbing the gender pay gap in start-ups

With two growing businesses, entrepreneur and UNSW Business School student Frances Atkins is defying the reality that start-up funding goes mostly to men.

Where is the future of innovation headed?

Artificial intelligence has changed the way that people do business, but does it mean that it will eliminate jobs?

Employee-driven Innovation tainted by bureaucracy and gimmicks

Workplaces that hinder creativity risk damaging progressive innovation.

How to network and accelerate your career

Barbara Mackie, Career Development Manager at AGSM @ UNSW Business School shares her networking tips to help you accelerate your career.

Why workforce gender diversity is a $225 billion opportunity for Australia

It’s a fact of modern life that more women than men find themselves navigating a return to the workforce after a career break.

What it takes to lead with purpose

To equip leaders with the ethical leadership practices, knowledge, skills, tools and confidence to engage in ethical leadership, AGSM will run two pilot sessions of the new Leading with Purpose course in December.

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People

Jack Cadeaux

School of Marketing

Professor, Head of School

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