Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Seeking casual tutors to teach Marketing Analytics tutorials in T3 2020 and beyond

The School of Marketing is looking to recruit some casual tutors who are able to lead tutorials in Marketing Analytics subjects. Expressions of interest should be emailed to marketing@unsw.edu.au and include a brief cover note, CV and any other relevant documents (e.g. transcripts, past teaching evaluations).

Marketing Analytics Symposium – Sydney (MASS)

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

The Marketing Analytics Symposium - Sydney (MASS) is bringing together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics.

DATES: 3 – 4 February, 2020

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New undergraduate MARK3087 Customer Analytics course offered from T3, 2020

We are pleased to announce that a new Customer Analytics course, MARK3087, will be offered starting from T3 2020, for undergraduate students. Students currently planning to complete a Marketing major (commenced in 2020 or earlier) will be able to count this course as one of their prescribed electives.

Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

Influence large-scale change with a Master of Applied Economics

The flexible one- to two-year degree is designed to prepare professional economists with a wide selection of expertise in research and communication skills.

AGSM MBA ranks among the world’s best programs in latest global rankings

AGSM @ UNSW Business School has ranked 41st in the 2021 QS Global MBA Rankings, up one spot from last year. The result puts the AGSM Full-Time MBA in the top 16% of the 258 schools ranked.

Why quarterly reporting is undesirable post-pandemic: David Gonski AC

Quarterly reporting puts unreasonable pressure on CEOs and senior leadership teams to perform in the short-term when they need to be more focused on the longer term, according to David Gonski AC, Chancellor of UNSW Sydney.

3 Ways MBA Career Coaching Will Propel Your Professional Growth

AGSM’s MBA career coaching unlocked Anthony Collins’ passion for people-led change, and helped the experienced IT manager find a new role while growing as a leader

From NAB to NYC: Gaining a global perspective on fintech’s potential with MBAX

Shiv Mehta has always been passionate about wealth management and financial literacy. But when he decided to start his own fintech consultancy, he realised there was a lot he didn’t know about running a business.

Building a community of inclusion and support for LGBTIQ+ professionals

According to the Diversity Council of Australia’s 2019-2020 Inclusion at Work Index, LGBTIQ+ workers were almost twice as likely as non-LGBTIQ+ workers to agree they had to hide or change who they are at work to fit in.

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People

Jack Cadeaux

School of Marketing

Professor, Head of School

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Accreditation