Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

Three new MCom Marketing specialisation courses available from S2 2018

Three new MCom Marketing specialisation courses in the area of Marketing Analytics will be offered starting from S2 2018: MARK5826 Product Analytics, MARK5827 Customer Analytics and MARK5828 Advertising Analytics.

It is anticipated that these courses will be offered in alternate years - MARK5826 Product Analytics will be offered in S2 2018, while MARK5827 Customer Analytics and MARK5828 Advertising Analytics will be offered for the first time in 2019.

For more information refer to the Student Handbook

Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

AGSM ranked Australia’s top Executive Education program in Financial Times 2018 global rankings

AGSM Executive Education Open Program ranks in the top 50 among the world’s best in the Financial Times 2018 Executive Education Rankings.

Vital Signs: how inflation in China and USA could affect Australia

Economic issues overseas could be more important for the Australian economy than domestic factors - in the next few months at least.

Peter Kriesler has “Ideas Worth Teaching”

'Economic Growth, Technology and Structural Change' course by School of Economics Associate Professor Peter Kriesler is lauded by Aspen Institute.

Timing tricks hide the real federal budget story

Politicians are gaming the system when they pull good news forward and push bad news back, writes Richard Holden.

Morrison's budget tax plan is another missed opportunity

The 2018 federal budget announced by Scott Morrison may be based on sound economics, but it is largely mundane in most areas.

Will the 2018 Federal Budget be a giveaway – or return to surplus?

Panel of UNSW Business School experts to analyse the 2018 federal budget during a live web stream on Wednesday.

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People

Jack Cadeaux

School of Marketing

Professor, Head of School

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