Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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School Announcements

Marketing Cloud Bootcamp - with Salesforce and Datarati

Are you looking to learn the skills that you need to be immediately employed in the digital and data-driven marketing transformation space in Australia? If so, this bootcamp is for you!

Join the world's largest marketing automation vendor; (Salesforce Marketing Cloud) and their largest independent digital agency partner (Datarati) for a two week bootcamp in May 2019.

The two week bootcamp will provide you with product training on the Salesforce Marketing Cloud software platform and consulting training on how to be an effective digital and data-driven strategist.

DATES:

  • May 20 - 24: Technology Product Training - Salesforce
  • May 27 - 31: Consulting Methodology Training - Datarati

QUALIFICATIONS:

Currently enrolled as an Undergraduate or Graduate student at UNSW and looking for immediate employment at Datarati working on brands such as Sony, Jaguar Land Rover, Kathmandu, HCF, Virgin Mobile and Volkswagen.

IMPORTANT DATES & DEADLINES:

  • April 1 - Student Applications Open
  • April 26 - Last day to Apply
  • May 3 - Notify students who have been accepted
  • May 10 - Student Confirmation & RSVP to Join Bootcamp

COST:

The bootcamp is being funded and paid for by Datarati making it FREE for all students to apply and attend the bootcamp.
Please note that completion of this application does not guarantee placement in the bootcamp. We will notify you based on the timeline outlined above.

Register here

Information sessions:(not compulsory but recommended to attend if you are interested in participating in the bootcamp):

Friday 12 April at 5-6pm (Colombo Theatre A) by Michael Joo, GM at Datarati: how Datarati is using automated advertising technologies like Salesforce “Advertising Studio” and “Data Management Platform” to deliver great customer experiences for our joint customers.

Salesforce Advertising Studio
Salesforce Data Management Platform

Thurs 18 April at 5-6pm (Central Lecture Block 5) by Will Scully-Power, Chairman at Datarati and Tony Ballard, Senior Manager - Partner Success at Salesforce.

Seminars

There are no upcoming seminars at this time for the requested criteria.
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People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

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Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

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Student support

We provide various resources to current students to help enhance their learning experience.