Marketing

Since 1965, the School of Marketing, UNSW Australia Business School has been shaping the marketing profession in Australasia. This is the country’s first school of marketing, where strategic marketing theory meets real-world expertise.

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Degrees

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Research

Course outlines

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School Announcements

The Science of Emotion and Prosocial Giving for Disaster Relief

Scientia Scholarship ($40,000 p.a.) supported PhD project available: The Science of Emotion and Prosocial Giving for Disaster Relief
Apply for the Scientia Scholarship

Sales Strategy and Implementation

The new MARK5824 Sales Strategy and Implementation course will be available from semester 2 2017. It will assist students in understanding the organisation, planning and measurement of a company’s selling efforts in B2C and B2B contexts. For more information refer to the MARK5824 Sales Strategy and Implementation course overview.

Seminars

There are no upcoming seminars at this time for the requested criteria.

People

Our academics and staff at the School of Marketing are highly qualified with a broad range of skills, expertise and interests.

Research

Our staff have published widely, including books, refereed papers, published conference papers, research articles, editorials and commentaries and case studies.

Student support

We provide various resources to current students to help enhance their learning experience.

News

Inaugural AGSM Career Comeback Sponsorships worth $210,000 awarded to help parents return to work

Ten Australians get boost to re-ignite careers

Rising Protectionism presents challenges and threats for Australia

“President Trump’s shift to focus on trade may have un-intended consequences,” warns UNSW Business School’s Tim Harcourt.

Adaptive leadership required to harness the potential of workforce of the future

Successful leaders need to adopt an entrepreneurial mindset and invest in soft skills to succeed as digital disruption, multi-generational teams, and shifting attitudes to work challenge traditional business models

Outrageous tax problems require radical rethink

Australia’s taxation system is under attack from widespread tax minimisation

Business Pulse BSOC SKI TRIP Episode 102

What better way to kick back and relax in the winter break than by hitting the slopes of Thredbo for BSOC Ski Trip!

Celebrating ten years of Capital W

On Tuesday night, Capital W, UNSW Business School’s women’s business society, welcomed over 170 guests to celebrate 10 years of developing, motivating and educating the talented women of today.

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People

Jack Cadeaux

School of Marketing

Associate Professor, Head of School

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