Founded in 1965, the UNSW School of Marketing is one of the oldest marketing schools in the region attracting very high quality academics that are not only passionate about the discipline, but also in developing business and marketing leaders of tomorrow. Four staff members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while two have received ANZMAC Distinguished Researcher Awards. Our scholars not only publish in leading marketing and business journals but also present their work at national and international conferences and make keynote speeches.
Marketing is not only a pervasive social and economic function but also a critical foundation for the survival and prosperity of all businesses and many if not most other organisations. The mission of the UNSW School of Marketing is to produce and refine marketing knowledge and enhance its level amongst marketing students, marketing scholars, and, most importantly, amongst future leaders in marketing practice.
The School has both breadth and depth of expertise in a number of different areas with key strengths in marketing strategy and marketing operations management, consumer research, services marketing, marketing science and marketing analytics, and product and service innovation.
I invite you to explore our website and discover the UNSW School of Marketing.
Professor Jack Cadeaux
Head of School of Marketing