Marketing is about communicating value to consumers in order to develop and maintain relationships with customers, clients, suppliers and distributors.

Understanding consumer needs and desires is a key aspect of marketing, which uses market analysis and research to determine effective ways to build profitable customer satisfaction.


A marketing major could lead you into a career in a marketing, advertising, digital media or public relations agency.


If you’re an outstanding student and want to distinguish yourself in the job market, Honours in Marketing is for you.


Learn from internationally renowned academics & marketing leaders and become professionally accredited.


With our Doctor of Philosophy Marketing, you can make an original and significant contribution to knowledge in marketing.

Careers in marketing

There’s a role for marketers in almost every sector of the modern economy.