Research

The School of Marketing, UNSW Business School is a global centre of excellence in marketing. Our staff has published widely, including books, refereed papers, published conference papers, research articles, editorials and case studies.

Our staff regularly publish research in a range of Australian Business Deans Council (ABDC) A* journal publications, including the Journal of Marketing, Marketing Science, European Journal of Marketing, Industrial Marketing Management, Journal of Product Innovation, Journal of Service Research, International Journal of Production Economics, Journal of the Academy of Marketing Science and International Journal of Research in Marketing.

Staff also hold editorial board positions on the boards of numerous strong refereed journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Australian Journal of Management, Journal of Service Management, European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Industrial Marketing Management, Journal of International Marketing, and the Journal of Macromarketing.