Research

The School of Marketing, UNSW Business School is a global centre of excellence in marketing. Our staff has published widely, including books, refereed papers, published conference papers, research articles, editorials and case studies.

Recent A* journal publications by staff include Songting Dong (Journal of Product Innovation Management 2014), Liem Ngo (Industrial Marketing Management 2014), Paul Patterson (Journal of Service Research 2015, 2016; European Journal of Marketing 2015), Adrian Payne (Industrial Marketing Management 2016, European Journal of Marketing 2014), John Roberts (Marketing Science 2015, International Journal of Research in Marketing 2014), Mark Uncles (European Journal of Marketing 2015 (two papers)), Ting Yu (European Journal of Marketing 2015,), and Jack Cadeaux (Industrial Marketing Management 2016, International Journal of Production Economics 2015).

Staff also hold editorial board positions on the boards of numerous strong refereed journals including the Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Australian Journal of Management, Journal of Service Management, European Journal of Marketing, Journal of Business Research, Journal of Brand Management, Industrial Marketing Management, Journal of International Marketing, and the Journal of Macromarketing.