Driving Decisions and Competing Through Big Data

Unlock the true potential of your data to develop sustainable commercial advantage.

The ever-increasing volume of readily available data offers a significant source of competitive advantage, but many organisations are simply not realising the full potential of this asset. This course gives managers the tools to make data-driven business decisions from pricing, marketing, planning, logistics, and operations to fraud and risk assessment.

Featured Participant

The program introduced participants to the potential value of data analytics and how quality intelligence can forecast customer trends, validate decisions, drive cost savings and create competitive advantage. The sessions moved from big picture to hands on application including global trends, financial strategies and search techniques to enable purpose-fit data mining.

Sally Frazer
General Counsel & Company Secretary, Seqwater

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