Marketing Analytics Symposium – Sydney (MASS) 2020

Marketing Analytics Symposium – Sydney (MASS)

3 – 4 February, 2020

Crossroads of Marketing Analytics: where marketeers and senior executives engage with cutting-edge researchers.

  • Overview
  • Keynote Speakers
  • Program
  • Call for Submissions
  • Location
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Crossroads of Marketing Analytics

Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium - Sydney (MASS) will bring together business leaders, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics.

In the surrounds of Sydney Harbour, leading experts will discuss findings, techniques, challenges, and directions for marketing analytics in the coming years.

Topics may include (but not limited to):

  • Advertising, CRM, and CLTV analytics
  • Behavioural profiling, targeting, personalisation, A/B testing
  • Retailing, segmentation, recommendation, retargeting analytics
  • Web, social, mobile and GPS analytics
  • Competitive intelligence, trend, and sentiment analysis
  • Attribution models and path to purchase
  • Instrumentality Analysis
  • Uplift/Netlift modelling
  • Customer churn and attrition modelling
  • Predictive models, text and image mining, AI and marketing analytics
  • Emerging digital, biometric, and neuro-marketing technologies

Register now


Timeline

Submissions
Submissions open: 15 July 2019
Submissions close: 16 September 2019
Author notification: 30 September 2019
Program: 20 January 2020
 
Registration
Early registrations open: 15 July 2019
Early registrations close: 30 November 2019
Regular registrations open: 01 December 2019
Regular registrations close:       02 February 2020
 
Symposium Day 1: 03 February 2020
Symposium Day 2: 04 February 2020


Professor Michel Wedel

Michel Wedel is the Pepsico Chaired Professor of Consumer Science at the Robert H. Smith School of Business and a Distinguished University Professor at the University of Maryland, College Park. He holds an MS.C. in Biomathematics and an MS.C. in Statistics; he holds a Ph.D. in Marketing from Wageningen University.

Michel has taught a wide variety of courses for BBA, MBA and Ph.D. students on marketing research, marketing analysis and marketing decision making. He is a 12-time winner of the Teaching Excellence award at the Robert H. Smith school of Business, a winner of the Crowe teaching award and was named a University of Maryland Distinguished Scholar-Teacher.

Michel specializes in the development and application of statistical and econometric methods for research in marketing. Some of his more recent work addresses visual marketing using eye-tracking technology. He has written books on market segmentation and visual marketing.

Michel was ranked the most productive economist in the Netherlands and the most productive market researcher in the world. He received the Hendrik Muller Award for outstanding contributions to the social sciences from the Royal Dutch Academy of the Sciences. He received the Charles Coolidge Parlin award for outstanding contributions to the field of marketing research, the Churchill Award for lifetime contributions to the study of marketing research, and the Irwin-McGraw Hill distinguished Marketing Educator Award from the American Marketing Association, and the Buck Weaver award from INFORMS. He is a fellow of the American Statistical Association, the American Marketing Association, and the Institute for Operations Research and Management Science. The University of Maryland has named him a Distinguished University Professor.



Professor Oded Netzer

Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation. More recently, his research focuses on leveraging text-mining techniques for business applications.
Professor Netzer published numerous papers in the leading scholarly journals. His research won multiple awards including, ISMS Long-term Contribution Award, the John Little Best Paper Award, the Frank Bass Outstanding Dissertation Award, the Society for Consumer Psychology (SCP) Best Paper Award, and the George S. Eccles Research Fund Award. He serves on the editorial board of several leading journals.
Oded teaches several courses including the Core Marketing course, a course on Developing Quantitative Intuition (QI), a masters and doctoral course on Empirical Models in Marketing, as well as several executive education programs. Professor Netzer has won the Columbia Business School Dean’s Award for Teaching Excellence, and the Columbia University GSAC Faculty Mentoring Award to commemorate excellence in the mentoring of Ph.D. students.
Professor Netzer frequently consult to Fortune 500 companies and entrepreneurial organization on strategy, data-driven decision making, marketing strategy and extracting useful information from rich and thin data. He is also collaborating with Amazon’s Analytics and Insight group as an Amazon Scholar.


Time Activity

DAY 1 (3rd of February 2020)

8:30 Registration and Networking Morning Coffee
9:00 Welcome and Introductions (Crossroads of Marketing Analytics)
9:10 Plenary Guest Speakers
9:35 Moderated Panel Discussion (Links between industry and academia)
10:00 Break
10:15 Breakout sessions
11:15 Break
11:30 Breakout sessions
12:30 Lunch
13:30 Moderated Panel Discussion (Emerging trends and technologies)
14:30 Break
14:45 Breakout sessions
15:45 Break
16:00 Closing Remarks Day 1
16:15 Networking Reception
17:00 Finish
19:00 Dinner

DAY 2 (4th of February 2020)

8:30 Registration and Networking Morning Coffee
8:30 Registration and Networking Morning Coffee
9:00 Day 2 Welcome and Introductions
9:10 Keynote Day 2
9:30 Breakout sessions
11:00 Break
11:15 Breakout sessions
12:45 Lunch
13:30 Breakout sessions
15:00 Break
15:15 Breakout sessions
16:30 Closing Remarks Day 2
17:00 Finish

Theme:
The Marketing Analytics Symposium – Sydney (MASS) focuses on practice-oriented research. The goal of MASS is to encourage dialogue between industry and academia. Accordingly, submissions follow a format suited to a mix of industry and academic audiences. The emphasis should be on managerial relevance, results that can improve marketing practice, as well as description of research findings within broader research trends. We encourage you to submit impactful research and present it in a way accessible to expert audiences from industry and academia.

Suggested Topics:
The following topics provide a (non exhaustive) guide for the types of presentations at the MASS. Above all, we seek innovative research that informs marketing practice, and research that has potential to create links between industry and academia.

  • Advertising, CRM, and CLTV analytics
  • Behavioural profiling, targeting, personalisation, A/B testing
  • Retailing, segmentation, recommendation, retargeting analytics
  • Web, social, mobile and GPS analytics
  • Competitive intelligence, trend, and sentiment analysis
  • Attribution models and path to purchase
  • Instrumentality Analysis
  • Uplift/Netlift modelling
  • Customer churn and attrition modelling
  • Predictive models, text and image mining, AI and marketing analytics
  • Emerging digital, biometric, and neuro-marketing technologies

Submission Guidelines (Academic):
To help communicate academic research and build relevance for industry, we invite researchers to submit succinct version of their work using the format of five (5) structured PowerPoint slides*:

  • (Slide 1) - Motivation (What is the research problem; why is it relevant to practice of marketing; how do practitioners benefit?)
  • (Slide 2) - State of Knowledge (What do we know so far; and what is the state of the art in the field; what are the current challenges?)
  • (Slide 3) - Methods (What are the methods used, their advantages and disadvantages for application in industry and academia?)
  • (Slide 4) - Findings (What are the results, and how is practice of marketing improved?)
  • (Slide 5) - Implications (What are the benefits to application of these findings, what are implications for the link between industry and practice, and what are the future research directions?)

*Slides can come with standard format PowerPoint notes not exceeding half a page of notes per slide.

Presentation Guidelines (Academic):
There is no restriction to the number of slides during a 20 min presentation. That is, presenters are free to expand on the relevant aspects of their research from the five submission slides in the presentation. We encourage a focus that will engage both results oriented practitioners, as well as academics through demonstrable rigour.

Criteria for Acceptance (Academic):
Submissions will be evaluated by a panel of researchers and industry professionals for impact, rigour, and communication to expert audiences from industry and academia. Authors are notified by September 30, 2019.

Process of Submission (Academic):
Please make your submissions here.

Location




Conference location:
Pier One Sydney Harbour
11 Hickson Road
Walsh Bay
Sydney, NSW 2000


Gala Dinner location:
Dockside Darling Harbour
Cockle Bay Wharf, Wheat Rd, Sydney NSW 2000


Other Accomodation options include:
Radisson Blu Plaza Hotel Sydney
Shangri-la Hotel
Rendezvous Hotel Sydney The Rocks
Mantra 2 Bond Street
Travelodge Hotel Sydney Wynyard
The Tank Stream Hotel
Ibis Sydney