Nicolas Chu joined UNSW Business School in October 2018 as an esteemed Professor of Practice. He contributes to the intellectual life and public profile of the School of Marketing, the School of Information Systems and Technology Management and the Australian Graduate School of Management. He is responsible for developing innovative research questions, advising faculty on their research projects, assisting in course content development and serving as a liaison between the University and industry members.

A global digital thought-leader, Nicolas has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.

He is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionizes the way businesses and organisations enter the Chinese market through technology. He is also an active mentor for a number of technology and digital initiatives in Asia Pacific.

Prior to Sinorbis, he was the global President of HotelClub and Ebookers, two leading global companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired in 2015 for US1.6bn.

Nicolas also spent eight years at the global online travel group Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.

He began his career by launching a business incubator in Europe, helping many online ventures to get set up, and was responsible for numerous online projects including for the French Ministry of Education and several French universities before joining Amadeus to take charge of their online and e-commerce projects in France.

Nicolas is a frequent keynote speaker at global conferences and is the author of the book "Reussir un Projet de Site Web" (6th Edition).

Gary L. Lilien is Distinguished Research Professor of Management Science at the Smeal College of Business at Penn State and is Distinguished Professor of Marketing at the University of Technology, He is also cofounder and Research Director of Penn State’s Institute for the Study of Business Markets (ISBM). He received a BS, MS and a PhD from Columbia University in Operations Research. Previously, Prof. Lilien was a member of the faculty at the Sloan School at MIT. His research interests include B2B marketing, Marketing Engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations, modeling the B2B buying process, the implementation of marketing science and innovation diffusion modeling.

He is the author or co-author of more than twenty books (including Marketing Models with Phil Kotler, Marketing Engineering and Principles of Marketing Engineering), as well as over 100 professional articles. He was departmental editor for Marketing for Management Science; is on the editorial board of the Journal of Marketing and the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, is on the Advisory Board of the Journal of Marketing Research. He is former Editor in chief of Interfaces, former President as well as Vice President/Publications for The Institute of Management Sciences. He is an Inaugural Fellow of the Institute for Operations Research and the Management Sciences (INFORMS), was honored as Morse Lecturer by INFORMS and received the Kimball medal for distinguished contributions to the field of operations research. He is an Inaugural Fellow of the Informs Society for Marketing Sciences (ISMS) and of the European Marketing Academy (EMAC), where he serves on the Executive Committee as US Representative. He served on the Board of Directors of the American Marketing Association.

He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University. He received the 2008 AMA/Irwin/McGraw Hill Educator of the Year award and the 2012 Gilbert Churchill Award from the AMA for career contributions to the field of Marketing Research. In 2010, the ISMS-MSI Practice Prize for the best applied work in marketing science globally was renamed the Gary Lilien ISMS-MSI Practice Prize in his honor. He received the AMA Interorganizational SIG Lifetime Achievement Award in 2014, was named the EMAC Distinguished Marketing Scholar for the year 2015 and received the Buck Weaver award for work integrating theory and practice in marketing in 2017.

He has consulted for many companies including Arcelor, AT&T, BP, CTCA, Dow, DuPont, Eastman Chemical, Exelon, Federal Reserve Bank, GE, Goodyear, IBM, MarketingNPV, MarketShare, Pillsbury, Pfizer, Pitney Bowes, PPG, Sprint and Xerox.He is a founder and President of the Marketing Analytics consultancy, DecisionPro (www.decisionpro.biz).

Sameer Chopra is a seasoned Analytics leader, bringing more than two decades of advanced analytics experience spanning Marketing Analytics, Product Analytics, and Customer Analytics.

He is currently an Analytics leader at Apple. Prior to which he was the Chief Analytics Officer at ID Analytics (Symantec) where he led the Data Science Group, building machine learning products for identity theft and credit risk management.

Chopra served as Chief Analytics Officer at GoDaddy, where he led the data science and advanced analytics group, as well as the business analytics teams.

Prior to GoDaddy, he was Chief Analytics Officer for Orbitz Worldwide (now Expedia) where he built the advanced analytics group from the ground up - applying data science across different facets of the organization, helping transform the culture to become more data and analytics driven

Chopra has also held leadership roles at eBay, including leading online marketing analytics for the firm. He has an MS in Operations Research from Massachusetts Institute of Technology (MIT). His undergraduate work in Math & CS was from Allegheny College, where he graduated valedictorian.

He currently also serves on the advisory board of Northwestern University’s Master’s in Analytics program, where he enjoys mentoring students and helping shape the curriculum. He lives in the San Francisco Bay Area (Silicon Valley) with his wife and 2 children.

Vicky leads business development for Big Data & Analytics across ANZ, enabling customers to drive sustainable business outcomes beyond PoC's with data, analytics, machine learning and artificial intelligence.

Prior to AWS, Vicky ran the Insight Driven Organisation Labs (IDO) for Deloitte. IDO labs were designed to help organisations develop a tangible analytics strategy supported by an action plan to accelerate progress. These executive workshops were designed to create alignment, explore potential challenges and explore new ways to deliver quick wins whilst building a long term foundation for value generation.

Sidney Song is a well-known evangelist and rock star in data-driven digital marketing area in China. (Please click on here for more details about Sidney, in Chinese)

Sidney used to work at Publicis Media Groupe as General Manager of DTI practice, now still consulting for the company.

Prior to joining Publicis Media Groupe, Sidney was Great China’s Chief Business Consultant of Adobe Omniture Business Unit, providing data-driven digital marketing and operations solutions for Chinese, Australian and South-east Asian clients. Before that, Sidney had been working as M&A Director in Omnicom and Leading Consultant in MRM.

Sidney is also founder of WAW China (Web Analytics Wednesday Event in China), and is employed by Beijing University of Aeronautics and Astronautics as guesting professor. He is also an expert committee of Baidu Official Certification Program.

His website chinawebanalytics.cn is recommended as one of the top 15 web analytics blogs all over the world by Avinash Kaushik in his book "Web Analytics 2.0". His blog accumulates over 2 million readers in past 11 years.