Peter Farrell Cup



Date Event Venue Time
1st August Student Information Evening Tyree Room (Scientia Building) 6:00pm - 8:00pm
6th August Ideation Workshop Michael Crouch innovation Centre 10:00am - 3:00pm
10th August Ramenlife Application Due Online Submission 5:00pm
24th August Lean Canvas Workshop Michael Crouch Innovation Centre 5:30pm - 8:00pm
6th September Mentor Matching CBD Campus 6:00pm - 8:30pm
11th September Pitch Clinic UNSW Business School Lounge 5:30pm - 8:30pm
17th, 18th & 19th September Pitch Fests UNSW Business School Lounge 6:00pm - 9:00pm
16th October Finals NSW Parliament House 5.30pm – 9.30pm

Student Information Evening

The Student Information Evening is a useful introduction for participants who are interested in competing in the Peter Farrell Cup competition. Students will have the opportunity to hear from event organisers, mentors and past participants to better learn about the Peter Farrell Cup experience.

Mentor Match Evening

Teams will be given the opportunity to formally meet their mentor (who will be selected for them by the organising committee) for the first time at the Mentor Match evening. This is a great opportunity to meet face-to-face with your industry mentor and to properly introduce and explain your business venture. At the event, teams and their mentors are encouraged to go over the Student and Mentor Agreement to outline both parties’ expectations.


Pitching Workshop

Now that you've come up with a brilliant business idea, you need to learn how to convince others that it’s worth their time or support. Pitching is the art of persuading someone with the power to do something for your startup and, in the case of the PFC, this could mean winning a share in $20,000 to get your business off the ground!
Come and learn how you can improve your pitch design and delivery skills so that you can engage, entertain and convince your audience that your brilliant business idea is bound for success!

3x Pitch Fests

The selected 45 semi-finalists will have the opportunity to pitch their business idea to a panel of judges at one of three Pitch Fests (15 startups per night). Teams will be allocated to a Pitch Fest by the event organisers and must present at the designated Pitch Fest or face being disqualified.
Each pitch will follow the following format: three minutes of pitch time and three minutes of Q&A from the judging panel. Time limits will be strictly observed.
At each Pitch Fest, the judging panel will select one winner. The winner of each night will be given automatic entry to the finals.
The other 7 places up for grabs to pitch at the finals will be decided by a judging panel after the Pitch Fest events and may consider a range of information sources, including: your original application, pitch deck, Pitch Fest score, etc.
Pitch Fest evenings will only be open to teams who are pitching on the night and their guests.


The judging rubric for the final is identical to that of the Pitch Fests but judges will also take into account the team’s handling of any questions asked of them. The consensus of opinion by the Judges will decide the first, second, and third-place winners.*
Each pitch will follow the following format: five minutes of pitch time, three minutes of Q&A from the judges and two minutes of Q&A from the audience (via an online live questioning platform).
Prizes and trophies will be awarded on the night. Winning teams must accept their award at that time or will forfeit their award and prize.

*All decisions made by the Judges are final.