Peter Farrell Cup

Past winners

Many ideas developed through the PFC go on to become real businesses – such as our 2010 winners, who established, popular Taxi app goCatch and 2013 winner, Conscious Step.

The three founders of Conscious Step, Hassan Ahmad, Adam Long and Prashant Mehta, fund solutions for the world’s biggest challenges by partnering their boldly-designed, organic fair-trade cotton socks with specific not-for-profit organisations. After winning the Peter Farrell Cup, they crowdfunded $23,209 on Indiegogo and shipped their first batch of 8,000 socks. They are now based in New York and have partnered with a major retail outlet.

The entire process of the competition – learning how to craft a business plan, fostering a mentorship relationship, and refining and presenting a three minute pitch – has been immensely beneficial, both personally as an aspiring entrepreneur and for Conscious Step.

Hassan Ahmed, co-founder, Conscious Step PFC winners in 2015
PFC winners in 2016
  • 1st Place –
    An intelligent segmenting and retargeting tool for advertising marketers.
  • 2nd Prize – Mini-Ep
    An auto-injector medical device for injecting adrenaline - an alternative to the traditional EpiPen.
  • 3rd prize – RentAssure
    A platform which invites both parties to verify and agree on the condition of the property and its content to make bond disputes easier.
  • People's Choice Award – CarSpot
PFC winners in 2015
  • 1st Place – Riviera
    A start-up that aims to transform the way we use carparks by bringing to market a ticketless and cashless parking system.
  • 2nd Prize – Syn&Co
    A small bio-charger to charge mobile devices, which is renewable and self-charging.
  • 3rd prize – Ultinerary
    A peer-to-peer online marketplace, where users can buy and sell travel itineraries.
  • People's Choice Award – UNSW Jailbreak
    An innovative charity concept, UNSW Jailbreak is an amazing race that aims to raise money to provide accessible education for secondary students.