Peter Farrell Cup

The Competition

Student Information Evening

The Student Information Evening is a useful introduction for participants who are interested in competing in the Peter Farrell Cup competition. Students will have the opportunity to hear from event organisers, judges and mentors, and previous teams to better learn about the Peter Farrell Cup experience. Competition details and expectations will be shared and attendees will be given the opportunity to ask questions.

One-Page Synopsis

All participating teams must submit a one-page synopsis with their registration. 45 Teams will be shortlisted for participation in a Pitchfest on the basis of their proposal.

The following four questions are to be used as headings of address in the synopsis:

  • What is the problem you are trying to solve?
  • Who has this problem?
  • What is special about your solution?
  • Who are your competitors?

The synopsis must be must be no more than 1 page (letter type 11), in a PDF format with single spacing with 2.5 cm top, bottom, left and right margins, and must clearly identify the name of the venture. In addition, no appendices are allowed and any diagrams must be within the 1 page limit.

The 45 Finalists will be announced on the Peter Farrell Cup website.

Mentor Match Evening

Teams will be given the opportunity to formally meet their mentor for the first time at the Mentor Match evening. This is a great opportunity to meet face-to-face with your industry mentor and to properly introduce and explain your business venture. At the event teams and their mentors can also go over the Student and Mentor agreement to outline both parties’ expectations. If teams would like to have an industry mentor, they must indicate their desire to participate in the mentoring matching process when they register for the competition. Mentors not provided by the Business School and CIE will not be approved.

Pitchfests 1,2 & 3

The selected 45 teams will have the opportunity to pitch their business plan to a panel of judges at one of three Pitchfests. Teams will be allocated to a particular Pitchfest by the event organisers and must present at the designated Pitchfest or be disqualified.

Each pitch will follow the following format: Three minutes of pitch time and three minutes of Q&A from the judging panel. Time limits will be strictly observed. Each team is allowed a maximum of ten PowerPoint slides for their presentation and slides must be in Microsoft Power Point 3x4 format.

At each Pitchfest, the judging panel will select one winner. The winner will be given automatic entry to the Finals round although the winning team is still required to submit their 3 page Business Plan. For more information on the Judging Guidelines, please see the Rules and Guidelines section.

Pitchfest evenings will only be open to teams who are pitching on the night.

Bus​iness Plan

The Peter Farrell Cup (PFC) is not a written business plan competition; rather, it is a “whole enterprise” competition where competitors will be judged based on the viability of their team’s ideas, potential traction in the marketplace, and their team’s presentation (sales) ability.

Following the Pitchfests, the 45 teams will need to develop a business plan, but this is not the sole focus. With this in mind, business plans are limited to 3 pages of text. A business plan workshop will be scheduled to assist teams with their submission.

The business plan must include/address the following:

  • An executive summary
  • Description of venture (company)
  • Opportunity or problem in the market you wish to exploit
  • How does your product/service address the problem or opportunity?
  • Current and potential competitors and the venture’s competitive advantage
  • Target market(s) demographics and accessible size
  • Marketing strategy
  • Business model
  • Management team composition and relevant experience
  • Current state of the venture
  • Equity ownership of each team
  • Financial data
  • Integration of graphical summary financial information is highly encouraged

The business plan must be submitted as a single document in printable PDF format, must not be longer than 3 pages of text (letter type 11, 1200 words, in addition a summary of 200 words), must be formatted in 1-½ line spacing with 2.5 cm top, bottom, left and right margins. This line spacing and font requirement applies to the textual content of the document and not to titles and descriptions accompanying pictures, graphs, tables, worksheets or graphical figures, all pages must be numbered excluding cover page, cover page must include venture name and University affiliation. No appendices. Diagrams must be within the 3 page limit.

The 45 business plans will be judged by a panel of experts with seven teams selected for the finals. The finalists will be announced on the Peter Farrell Cup website.

Finals

Criteria for the finals are similar to that for the Pitchfests, however both the written business plan and the verbal pitch, including traction (journey), will be considered in the final grade. This means that all the judges in the finals will have had the opportunity to assess both the business plan and the pitch.

The consensus of opinion by the Judges will decide the first, second, and third-place winners, with extra prizes also awarded for the best technology, greatest social impact and people’s choice awards at the finals event.

Each pitch will follow the following format: Five minutes of pitch time, two minutes of audience Q&A, and three minutes of Q&A from the judging panel. Time limits will be strictly observed. Each team is allowed a maximum of twenty PowerPoint slides for their presentation and slides must be in Microsoft Power Point 3x4 format.

Competitors will be judged not only on their presentation skills and the content of the presentation, but also on their poise and responses during the Q&A period. For more information on the Judging Guidelines, please see the Rules and Guidelines section.

Drinks and canapés will be served throughout the evening, and there will be an informal networking session while the judging is completed and before the winners are announced. Therefore bring your friends, family, mentors and advisors to show them your success!

Prizes and trophies will be awarded on the night. Each competing team must accept the award at that time or will forfeit their prize(s).