AGSM9154 Managing with Digital Technology - 2023

Subject Code
Study Level
Commencing Term
Term 2
Total Units of Credit (UOC)
Delivery Mode
Online Weekly
This course outline is for the current term. To view outlines from other years and/or terms, visit the archives

1. Course Details

Summary of Course

Managing with Digital Technology aims to increase digital literacy of managers and leaders. The primary objective of this course is to give you a high-level overview of the fundamental concepts and topical issues in information systems (IS) and information technology (IT) within an organisational context. This course will adopt a top-down approach and emphasise high-level mastery of important concepts in IS/IT and will equip you, as the manager, with the knowledge and skills to make more informed decisions regarding the application of IS and IT to help ensure organisational success. Students who successfully complete this course will have an appreciation for the problems faced by organisations in navigating and sustaining their digital transformation to ensure continuous value creation. 

The course prepares you for product-management roles, which are increasingly becoming the job of choice for MBA students. In their quest to 'stay ahead of the competition'  in today's fast-paced digital era, we are seeing more industries, in particular traditional service industries, creating their own products and services to deliver more capabilities to their customers. In turn, these new products and services require new competencies (knowledge, skills and abilities) from their managers. Being a digital technology manager requires a diverse range of skills - management /people; technical; project management - most importantly across the business, customers and technology. It is an attractive career path for graduating MBA and management students. A successful digital technology manager needs to master the business side of product development and have the knowledge, skills and abilities to interact with a wide range of stakeholders (both technical and non-technical).

Competencies across the digital landscape are vital in today's rapidly changing business environment. Businesses must stay ahead of the curve and be ready to compete against digital disruptors. In turn, you as the manager must be digitally savvy to be able to help your organisation navigate and sustain their digital transformation and ensure continuous value creation. Managing with Digital Technology will equip you to succeed in the digital era.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

As well as being offered in online asynchronous mode, this course is scheduled to be offered in face-to-face Intensive mode. However, there is a chance that there could be subsequent COVID-19 restrictions. 

If it is not possible to gather together for the two Intensive weekends, we will offer the course asynchronously online in Moodle. This mode will be augmented by some synchronous online discussions on the days of the scheduled Intensive weekends. Attendance at these discussions will be optional and they will be recorded for students who are unable to attend.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

Managing with Digital Technology is divided into several logical parts, each forming a building block in the overall picture.

Context is the focus of Unit 1 of this course. It is concerned with providing you with a basic contextual framework enabling you to 'connect the dots throughout the course'!

Technology and related software are the focus of Units 2-4 of this course. Unit 2 introduces you to key technologies and how they work, including cloud computing. This Unit will give you an appreciation of how to maximise the use of these technologies and help you make better decisions relating to technology strategy within an organisational context. Units 3 and 4 present the importance of data and databases in helping businesses to organise and manage their most important asset - their data! These Units also provide a practical understanding of the software stack, in particular, how the various stacks relate to each other and what types of software can be used to solve problems that naturally occur within a business environment.

Emerging and disruptive technologies and developing platforms and ecosystems are the focuses of Units 5, 6, 7 and 8. You will gain an appreciation for the benefit of an ecosystem business model that can further enable emerging and disruptive technology adoption. You will learn about the software development process and be introduced to best practices in software development, implementation and agile ways of working so that you are prepared for both types of technology implementation.

Units 9 and 10 of this course cover the management of technical organisations. Unit 9 reflects upon the need for organisations to adopt new business models when competing in the digital age and ties closely into concepts across the area of Organisational Behaviour. This Unit serves to highlight key factors involved in managing software teams and other technical staff. You will also learn about the key components and roles required for developing multi-functional product-development teams. In Unit 10, you will learn about the importance and impact of cybersecurity and data-privacy policies for both internal and external stakeholders. You will also be introduced to some of the major cybersecurity threats faced by organisations today and potential ways to minimise/prevent such attacks.

Additional Course Details

3. Staff Contact Details

Position Name Email Location Phone Consultation Times
Facilitator in ChargeKevin Baker

Facilitator in Charge 

Each course has a Facilitator in Charge who is responsible for the academic leadership and overall academic integrity of the course. The Facilitator in Charge selects content and designs assessment tasks and takes responsibility for specific academic and administrative issues related to the course. Facilitators in Charge oversee Facilitators and ensure that the ongoing standard of facilitation in the course is consistent with the quality requirements of the program. 


The role of your Facilitator is to support and enhance the learning process by encouraging interaction among participants, providing direction in understanding the course content, assessing participant progress through the course and providing feedback on work submitted. Facilitators comprise academics and industry practitioners with relevant backgrounds. 

4. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

Learning Activities and Teaching Strategies

Course Structure

Unit 1, Introduction and context. Information systems (IS) and information technology (IT) are changing the way businesses and economies operate. In this Unit, you will be introduced to a brief history of IS/IT and its relationship with commerce. You will learn about how businesses today are adapting to the daily challenges of technological and digital disruption, with many of them using this new environment to excel and gain a competitive edge. We will review core concepts in IS and IT and explore the evolving role of digital transformation in organisations and address the need for managers to become digitally savvy - increase their knowledge and skills - to enable them to play a crucial role in their organisations.

Unit 2, Internet technologies and cloud computing. This Unit provides a brief historical perspective of the basics of the internet and explores broader opportunities that the internet offers to global businesses in the digital era. We will also explore the fundamentals of cloud computing and cloud infrastructure in helping businesses to create value and compete effectively in today's business environment.

Unit 3, Data and databases. This Unit introduces you to the organisation's most valuable asset - their data! We will explore data structures and databases as well as the various types of data - including Big Data - data storage formats, and most commonly used databases. This Unit will provide you with an understanding and appreciation of the value of data and the commercial benefits and challenges associated with ensuring that data assets are both stored and able to be retrieved in the most efficient and effective manner.

Unit 4, Web design and mobile development. This Unit highlights that an easy-to-use, engaging website is one of the key factors helping businesses to optimise the customer experience. In turn, this facilitates the attainment of business goals and objectives. We will guide you through the various types of websites, technologies and associated programming languages that power them. You will learn about the components of a website and the relationship with databases, user clients and mobile devices. With the advent of big data and the proliferation of mobile applications, in today's digital era, it is safe to say that our mobile devices and the apps we interact with know more about us than we do about their internal workings! This Unit also explores the importance of mobile apps for businesses and the role application design plays in influencing user behaviour, the ultimate aim being increases in sales/market share and the attainment of competitive advantage.

Unit 5, Emerging and disruptive technologies for executives. In this Unit, you will learn about the ever-increasing importance of emerging and disruptive technologies in today's digitally enabled business environment. These technologies have become increasingly important as the timeline for the design, development and roll-out of products and services continues to be faster than ever before. You will gain an understanding of how organisations leverage these technologies to help facilitate value creation and ultimately ensure a more positive customer experience.

Unit 6, The rise of the platform ecosystem. This Unit discusses the value of moving from a legacy-based technology business to a platform ecosystem architecture. The concepts build on the foundational building blocks introduced in earlier units, and provide a guide to how businesses can best capitalise on their digital transformation to ensure continuous value creation, the development of ecosystem partner models and building a digital business model.

Unit 7, Technology and software product value chain 1. Software and especially software-as-a-service have fundamentally changed existing business models, but outside deeply technical circles, little is known about how software is actually created and how the value it generates is delivered. This Unit is the first of two Units that delve into the inner workings of software delivery and value generation. You will be introduced to the concepts of continuous integration, continuous delivery and continuous deployment, and a link between high-performing IS/IT and high-performing organisations will be established. You will compare and contrast 'traditional' ways of developing software with agile ways of developing software and will understand how and when software actually delivers business value.

Unit 8, Technology and software product value chain 2. Developing software is only one half of creating value. An equally important step in the software value chain is putting the software into the hands of users. This Unit is the second of two Units that delve into the inner workings of software and delivery and value generation. You will be introduced to the concept of DevOps, which integrates development and operations and helps organisations create an organisational culture and structure that is aligned with continuous integration, delivery and deployment (introduced in Unit 7). This Unit will expose you to methods that high-performing technology organisations use to deliver software into the hands of their users, and will equip you with skills and knowledge to introduce these methods in your own organisation.

Unit 9, Managing technical talent in organisations. This Unit explores the various roles related to the management, operation and development of Information Systems and Information Technology assets. You will learn about the responsibilities and related competencies (knowledge, skills and abilities) of each role, as well as best practices used to motivate teams and manage common challenges. This Unit will expose you to management practices across some of the most iconic technology firms and will help you to understand how some of these practices can be applied to any business within the technology sector.

Unit 10, Legal, privacy and cybersecurity - impact to your business. Almost every aspect of human and commercial life is becoming increasingly digital and interconnected. This poses a significant challenge to the privacy and security of data being transmitted over various digital touchpoints. This Unit briefly explores the history of cybersecurity and key participants in the digital data exchange. You will learn about common types of cybersecurity risks, attacks, best practices for data protection and the legal consequences for businesses that pertain to data privacy and protection over their networks and digital assets.

6. Course Resources

You have three major resources to help you learn:

  1. The course materials, comprising the weekly study Units with readings, cases, references, insights and commentary. You will do much of your learning outside the classroom by working through the course materials, and completing the activities.
  2. Your online or face-to-face classes with your Facilitator. The Facilitator's job is to guide your learning by conducting class discussion, answering questions that might arise after you have done the week's work, providing insights from their practical experience and understanding of theory, providing you with feedback on your assessments, and directing discussions and debates that will occur between you and your co-participants in class.
  3. Your co-participants. Your colleagues in the class are an invaluable source of learning for you. Their work and life, and their willingness to question and argue with the course materials, the Facilitator, and your views, represent a great learning opportunity. They bring much valuable insight to the learning experience.

7. Course Evaluation & Development

Continual Course Improvement

AGSM courses are reviewed each time they run, with updated course outlines and assessment tasks developed. 

Additionally, the data collected in the myExperience survey provides anonymous feedback from students on the quality of course content and materials, class facilitation, student support services and the program in general. This student feedback is considered during all course revisions.

Student Response

Student feedback from previous offerings has been reviewed and, where appropriate, has been incorporated into the 2023 course offerings. 

Response to Student Feedback

Given the nature of the course and the rapid change across the digital landscape, students appreciated the inclusion and regular updating of course videos and generally accepted models adopted by both academia and industry.

The provision of four webinars across the term has helped to facilitate collaboration with the student cohort (webinars are recorded and posted for students who are unable to attend).


8. Course Schedule

Week Activity Topic Detail/Engagement Assessment Task
Week 1 Online participation beginsIntroduction and Context
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 2 Self-paced study and online engagementInternet Technologies and Cloud Computing
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 3 Self-paced study and online engagementData and Databases
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 4 Self-paced study and online engagementWeb Design and Mobile Development
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 5 Self-paced study and online engagementEmerging and Disruptive Technologies for Executives
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 6 Self-paced study and online engagementThe Rise of the Platform Ecosystem
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 7 Self-paced study and online engagementTechnology and Software Product Value Chain 1
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 8 Self-paced study; complete and submit Assessment 2Technology and Software Product Value Chain 2
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Assessment 2 : Digital Transformation in the Healthcare Industry, enabled by emerging technology, platforms, ecosystems and data
Week 9 Self-paced study and online engagementManaging Technical Talent in Organisations
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Week 10 Self-paced study; complete and submit Assessment 3Legal, Privacy and Cybersecurity - Impact to your business
Assessment 1 : Participation: Engagement through weekly dialogues and discussions
Assessment 3 : Multiple-choice test
Week 11 Self-paced study
Week 12 Submit Assessment 4
Assessment 4 : Digital Transformation - The Impact of the Gig Economy on the Future of Work

9. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

​The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations. 
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Communication Resources
The Business School Communication and Academic Support programs provide online modules, communication workshops and additional online resources to assist you in developing your academic writing.

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning & Careers Hub
The UNSW Learning & Careers Hub provides academic skills and careers support services—including workshops, individual consultations and a range of online resources—for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333