COMM5030 Social Entrepreneurship Practicum - 2023

Subject Code
Study Level
Commencing Term
Term 3
Total Units of Credit (UOC)
Delivery Mode
On-site, Kensington
UNSW Business School
This course outline is for the current term. To view outlines from other years and/or terms, visit the archives

1. Course Details

Summary of Course

COMM5030 is designed in a flipped classroom format. Instead of passive consumers of content, students are expected to be leaders of their own learning, with the coaching and support of the teaching team. The course includes online modules, industry-skill tutorials, face-to-face action learning workshops, as well as genuine engagement with social entrepreneurs on a social entrepreneurship project. Through all these experiences students are expected to proactively maximise their own learning opportunities. There is an online workshop to enable international students to attend remotely.  High engagement is requested of students participating online.  This includes attending the livestreamed lecture at the scheduled time as group work and practical exercises happen within that session.    

This course provides students with the opportunity to apply their cumulative learning and to build practical business and leadership capabilities by working on a social entrepreneurship project. Social entrepreneurs use business thinking to develop operating models aimed at creating positive social outcomes to reach people in need.  

Each practicum experience will be different depending on the group project on which each student will work. Assessment tasks are designed to provide a consulting style framework to both create value for the social entrepreneurship project, and to enable students to demonstrate their ability to apply and synthesise social entrepreneurship concepts. Assessments include online activities, project scope setting, a project presentation, a final project report, and a critical review and reflection.  Each activity and assessment provides a foundation for the subsequent activities and assessments.

COMM5030 Social Entrepreneurship Practicum is a UNSW approved Work Integrated Learning (WIL) course. WIL at UNSW strengthens students' work readiness skills and enhances employability through enabling students to work directly with industry and community partners for credit towards their degree.

WIL engages students in authentic, purposeful, partnered, supervised and assessed work learning experiences that integrate the theory of academic learning with its application in practice as part of a program of study.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

Lectures: Monday 4.00pm-5.00pm Rex Vowels Theatre (K-F17-LG3)

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

There is an increasing demand from employers for graduate students that have applied their theoretical knowledge within a practical context. Meanwhile, students are increasingly looking for the opportunity to apply their growing knowledge and skills to contribute to positive social and environmental outcomes. This course offers the opportunity to deliver on both demands.

By providing students with the opportunity to apply their learning through a formal social entrepreneurship engagement, this course is aimed at consolidating students' existing technical knowledge and building practical skills. In addition, the inherently uncertain and dynamic learning environment ensures that students are able to apply their skills and knowledge in a diverse set of contexts.  By scoping and managing impactful and achievable practical projects, the course allows students to maximise their impact on broader society within a structured and efficient framework, while also gaining credit points towards their degree.

We have noticed that students with the benefit of a broader base of knowledge to draw upon adjust to the demands of the course more easily. For that reason we encourage students to consider scheduling this capstone for the last or second last term of their degree unless they have extensive work experience. 

Additional Course Details

Links to all required and optional resources are on the reading list for your course in the UNSW Library's Leganto system, which you can access via your Moodle course. Please note you will need to login and may be required to enter your UNSW zID and zPass in order to access the library site.

Required readings consist of core texts and their applications. Readings are chosen to provide both theoretical foundation and to illuminate their meaning and usage in professional contexts. The readings are not to be studied in detail but designed to initiate thinking and understanding of key themes in social systems and change.

3. Staff Contact Details

Position Name Email Location Phone Consultation Times
Course AuthorityElliott BowenCentre for Social Impact UNSW: Level 7, Science Engineer Building (E8), Kensington Sydney NSW 2052 Australia
By appointment only

Course Authority: Elliott Bowen

Elliott Bowen is the Course Authority for COMM5030 in T3 2023 and is a Lecturer with the Centre of Social Impact at the University of New South Wales, Australia. Elliott is a seasoned strategic, operational and change leader with over 15 years in the corporate and not for profit sector. He graduated with a Master's in Business Administration from the Australian Graduate School of Management, University of New South Wales in 2017. He also majored in Social Impact from the Centre of Social Impact.

Currently, he is working with a large institutional organisation designing and executing a major transformation program and prior to this has worked for the Qantas Group and NRMA Group (a mutual, not for profit business).


Centre for Social Impact Student Administration
(02) 8936 0990

4. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

The approach to learning is practicum-based, enabling students to learn through applying their skills and knowledge to deliver social and economic value to a social entrepreneurship project. This is done through working hands on with a social entrepreneur in a consulting process that requires teamwork, autonomy and strategic thinking. Each practicum experience will be different depending on the particular social entrepreneurship partner and project with which each student group is paired.

Students will also engage in formal learning of key social entrepreneurship concepts and skills, as well as having the opportunity to apply these to their group's social entrepreneurship project.

The course is run with a weekly 1 hour lecture in person Mondays 4pm - 5pm; a weekly 2 hour workshop and tutorial in person as well as client hours, allowing for blended learning and teaching strategies. The online learning materials are located on Moodle. 

The Moodle site will provide access to texts, multimedia resources and presentations that can provide you with the tools to examine, explore and discuss your learning with your co-participants and facilitators. The online resources will set the scene, framework and context for the topics being examined.

Learning Activities and Teaching Strategies

Practicum workshops and tutorials will run on Mondays-Fridays from Monday 11th September, 2023 - ensure to check your timetable for your specific class time. Please see the class schedule on the Moodle site for a more detailed outline of course content.

Weeks 1-10 will comprise formal learning of social entrepreneurship concepts (online pre-work and active workshops) with time allocated in the term for students to apply concepts to their project and work on their project presentation and final report.

Within the first weeks of the course, students will form into small teams and have meetings with clients (not in class time) to discuss projects.

N.B. You are accountable to your project team and client, and your active participation is expected. Where possible online attendance is expected at every workshop and you should attend all workshops and tutorials.

Course Structure

The course is structured to include four pillars of learning and experience:

Preparatory Online Modules and In-Person Lectures: A series of online learning modules that include the course readings, theoretical underpinnings and key activities coupled with live lectures related to weekly subject matter/topics from guest lectures and members of the teaching team. The online learning can be found under the weekly content on Moodle.

Workshop and Tutorials: Weekly 2hr workshops where students apply and expand on the concepts highlighted in the online modules. The tutorial activities are focused on the development of important business skills and capabilities to assist in the delivery of client projects, support successful assessment completion and prepare participants for the workplace. 

Client Projects: A real life project undertaken in small groups across the term supporting, mostly during the workshops, supporting a social enterprise, charity or not-for-profit client. This activity includes client meetings, project scoping and completing project deliverables.

6. Course Resources

The University and the Business School provide a wide range of support services for students, including:

Centre for Social Impact (CSI) 

Please direct any CSI education program, enrolment and administration queries here:

Email: ; Phone: (02) 8936 0990

Business Student Centre  

Office: Level 1, Room 1028 in the Quadrangle Building  Phone: (02) 9385 3189

Moodle eLearning Support

For online help using Moodle, go to:

For technical support, email: ; Phone: (02) 9385 1333

UNSW Learning Centre  Provides academic skills support services, including workshops and resources, for all UNSW students. See website for details.

Library services and facilities for students

IT Service Centre  Provides technical support to troubleshoot problems with logging into websites, downloading documents, etc.

Office: UNSW Library Annexe (Ground floor) ; Phone: (02) 9385 1333

UNSW Counselling and Psychological Services  

Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.

Office: Level 2, East Wing, Quadrangle Building ; Phone: (02) 9385 5418 ; Email:

Equitable Learning Services (formally Disability Support Services)

Provides assistance to students who are trying to manage the demands of university as well as a health condition, learning disability or have personal circumstances that are having an impact on their studies. 

Phone: (02) 8374 9201 ; Email:

Nura Gili Indigenous Student Support 

Nura Gili's Academic Support Officers are available to assist Indigenous students 

Phone: (02) 9385 3805 ; Email:

7. Course Evaluation & Development

Continual Course Improvement

Feedback is regularly sought from students and continual improvements are made based on this feedback. At the end of this course, you will be asked to complete the myExperience survey, which provides a key source of student evaluative feedback. Your input into this quality enhancement process is extremely valuable in assisting us to meet the needs of our students and provide an effective and enriching learning experience. The results of all surveys are carefully considered and do lead to action towards enhancing educational quality.

Student Response

Feedback channels include

  • In class surveys and Q & As
  • UNSW's MyExperience
  • End of term discussion and feedback
  • Post course interview as individual or as a focus group

Response to Student Feedback

Over the last few terms feedback from students has helped to reshape assessment formats, workshop and tutorial activities, delivery approaches, type and frequency of client engagement, staffing, group projects and much more. Additionally, past students have initiated recording their advice, directed to future students, and that is now available as part of the Moodle content.

8. Course Schedule

Week Activity Topic Detail/Engagement Assessment Task
Week 1 Lecture 1Course introduction & introduction to Social Enterprises and Social Impact
  • Course Assessments
  • Introduction to Social Impact
  • Team formation
  • Distribute Project Briefs
Week 2 Lecture 2Project Management & Consulting; 1st client meeting
  • Project Check-in
  • Project Management & Consulting
  • 1st client meeting (1.5 hours)
  • Short Quiz
Assessment 4 : Short Quiz During Lecture
Week 3 Lecture 3Wicked Problems and Systems thinking
  • Project check-in
  • Wicked problems
  • Systems Thinking
Week 4 Lecture 4Design Thinking and the Double Diamond
  • Project Check-in
  • Design thinking and the Double Diamond
  • Short Quiz
Assessment 1 : Client Proposal (Project Scope Report)
Assessment 4 : Short Quiz During Lecture
Week 5 Lecture 5Taking ideas to market: Marketing for social enterprises; 2nd client meeting
  • Project Check-in
  • Marketing for Social Enterprises
  • Marketing strategies, plans
  • Value Proposition
  • 2nd client meeting (1 hour)
Week 6 Lecture 6Taking ideas to market: Business Models
  • Project Check-in
  • Business Models
  • Short Quiz
Assessment 4 : Short Quiz During Lecture
Week 7 Lecture 7Report Writing Skills; 3rd client meeting
  • Project check-in
  • Project update
  • 3rd client meeting (1 hour)
Week 8 Lecture 8Measuring social impact and theories of change
  • Project Check-in
  • Theory of Change &
  • Measuring Social Impact
  • Short Quiz
Assessment 4 : Short Quiz During Lecture
Week 9 Lecture 9Social impact funding and investment; 4th client meeting
  • Project Check-in
  • Funding Social Enterprises
  • Social Impact Investment
  • 4th client meeting (1 hour)
Week 10 Lecture 10Social enterprises in perspective
  • Final assessment questions
  • Project check-in
  • Short Quiz
Assessment 2 : Final Client Report (30%) & Peer Evaluation (10%)
Assessment 4 : Short Quiz During Lecture
Week 11 No Class
Assessment 3 : Personal & Professional Development Report

9. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

​The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations. 
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Communication Resources
The Business School Communication and Academic Support programs provide online modules, communication workshops and additional online resources to assist you in developing your academic writing.

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning & Careers Hub
The UNSW Learning & Careers Hub provides academic skills and careers support services—including workshops, individual consultations and a range of online resources—for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333