COMM5710 Creating Shared Value - 2021

Term 1
6 Units of Credit
UNSW Business School

Offering Selection
This course outline is for the current semester. To view outlines from other years and/or semesters, visit the archives

1. Course Details

Summary of Course

Creating Shared Value (CSV) is a business strategy aimed at enhancing a company's competitive advantage. A company can achieve this by finding opportunities to increase revenue or decrease costs by addressing social or environmental problems relevant to their business.  As an organisation and business ethos, CSV seeks greater integration of organisational economic imperatives with the identification of social needs that can be addressed via the expansion of economic markets and business innovation.

Complementing existing strategies of corporate philanthropy, corporate social responsibility and sustainability, CSV can be applied at 3 levels: reconceiving products and markets, increasing productivity in the value chain, and enabling development of clusters of stakeholders. This course will examine the fundamentals of CSV and how businesses can create both sustainable and simultaneous financial and social value.

The course is worth 6 units of credit and is an elective course in the MBAx (Social Impact), Graduate Certificate and Graduate Diploma in Social Impact.

Teaching Times and Locations

The course is delivered online over 12 weeks from Monday 15 February until Friday 7 May 2021. No face-to-face attendance is required. Students are expected to be online in O week, from 8 February 2021.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

This course builds on the introduction to Creating Shared Value in the core course COMM5701 Social Impact. It aims to develop your knowledge and understanding of shared value concepts, frameworks, and processes and the practical application of CSV tools to assist businesses with developing and operationalising shared value strategies. As CSV is relatively new, introduced in 2011 by Harvard strategy guru Michael Porter and his colleague Mark Kramer, there is not yet a depth of academic literature to draw on. However, as CSV builds momentum among businesses worldwide, there is a growing body of applied case studies and practitioner writings from which this course will draw. In an effort to reinforce the applied nature of the course, it has been co-designed and developed with corporate practitioners.

Shared Value was introduced in COMM5701 Social Impact. As this course also includes topics related to designing CSV initiatives and measuring shared value impact, it links to COMM5706 Design for Social Innovation and COMM5704 Demonstrating Social Impact.

Additonal Course Details

Links to all required and optional resources are on the reading list for your course in the UNSW Library's Leganto system, which you can access via your Moodle course. Please note you will need to login and may be required to enter your UNSW zID and zPass in order to access the library site.

Required readings consist of core texts and their applications. Readings are chosen to provide both theoretical foundation and to illuminate their meaning and usage in professional contexts. The readings are not to be studied in detail but designed to initiate thinking and understanding of key themes in social systems and change.

3. Staff Contact Details

Position Name Email Location Phone Consultation Times
Course AuthoritySuzanna Mahinder
by appointment

Course Authority

Suzanna Mahinder

Suzanna Mahinder is a Course Authority & Lecturer at the Centre for Social Impact, and Facilitator at the Australian Graduate School of Management (AGSM) Executive MBA/ MBAx courses. She facilitates across a range of management subjects such as Managing People & Organisations, Leadership, Change, Managing Organisational Sustainability, Corporate Responsibility & Accountability and Creating Shared Value. 

Suzanna is passionate about developing people. She is particularly interested in the area of student engagement. The rationale behind her approach to Learning & Teaching is to respect and support the development of students as individuals by practising a learner-centred, problem based approach that reflects real life practice. This focus has led her to reflect on feedback and continuously improve her approach to facilitation, so as to motivate and inspire students to learn. 

Suzanna has won several teaching awards including the Marcus Cohen Award for Teaching Excellence, 2018, University of New South Wales Business School, and the Facilitator Award for Teaching Excellence 2013 - AGSM at the University of New South Wales.


Catia Davim, Partner KPMG Australia

Catia Davim is on a mission to make the world a better place and has taken positive action to make this a reality. In 2015, she founded the UN Social Good Summit Australia, which unites around an annual conference, a dynamic community of global and local leaders and grassroots contributors to discuss solutions for the greatest challenges of our time and unlock the potential of individuals, technology and collaboration to achieve the 17 Sustainable Development Goals.

Catia is also a Partner at KPMG Australia within the Management Consulting Practice. She has over 20 years' experience working with public and private organisations from the 5 continents driving large scale transformation programs and assisting her clients to deliver value to organisations and society.

Hugh Foley, Corporate Advisor

Hugh Foley is an expert in corporate responsibility, shared value, partnerships, and social sector strategy. He has advised corporate and social sector leaders around the world on programs and investments that deliver measurable results for both business and society.

Over the last four years, Hugh worked in the US for FSG - a consulting firm founded by Mark Kramer and Professor Michael E Porter.

Prior to FSG, Hugh worked as a corporate lawyer at Allens law firm, and as an external relations consultant specialising in stakeholder management and communications. He is now an independent advisor, based in Melbourne.

Hugh has made several contributions to the field on role of business in society: one exploring shared value opportunities in the resources sector with the Shared Value Initiative, and another on the role of business in addressing global road safety with the National Academy of Medicine (US). He has delivered consulting engagements in India, China, Brazil, Japan, and across various countries in Africa and Europe.

Ramana James, Head of Shared Value, IAG

Ramana has a long career in sustainability and shared value. Previous to IAG he led sustainability and shared value teams across the telecommunication and property industries with Vodafone and Stockland. He has experience working across Europe and Asia and a strong focus on developing integrated and embedded approaches to shared value that support strategic priorities and commercial success of organisations. He joined IAG in mid-2014 and, as the Executive General Manager of Safer Communities, now leads a diverse team that is responsible for developing, executing and enabling IAG's organisational wide safer communities and shared value activity. This approach has a strong focus on executing on IAG's purpose of 'making your world a safer place' and supporting commercial opportunities through this work. Ramana has been recognised as a 'Shared value trailblazer' at the BOSS Magazine shared value awards.

4. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

The teaching model in this course is fully online. You are encouraged to develop an inquiry-based approach to your learning with your facilitator guiding your learning. The Moodle site will provide access to multimedia resources and presentations that can provide you with the tools to examine, explore and discuss your learning with your co-participants and facilitators. The online resources will set the scene, framework and context for the topics being examined.

Learning Activities and Teaching Strategies

The course has been designed to enhance group discussion for active and interactive learning. Each unit (topic) will include a range of activities that you will complete each week. You have three major resources to help you learn:

  • The course materials comprising readings, references, insights and commentary for each unit. You will do much of your learning independently by working through the course materials and completing the learning activities, and collaboratively through online discussions and webinars.
  • Your class discussions are conducted on the online Moodle site. The role of your teaching team is to guide your learning by conducting class discussions, answering questions that might arise after you have done the week's work, providing insights from practical experience and understanding of theory, providing you with feedback on your assignments, and directing discussions that will occur between you and your co-participants.
  • Your co-participants are an invaluable source of rich learning content for you. Their work and life, and their willingness to question and debate the course materials, your views and those of the coordinator, represent a great learning opportunity. They bring much valuable insight to the learning.

In addition to the mandatory asynchronous Discussion Forums, the course coordinator will hold synchronous webinars with invited guests to enhance your learning experience.

Course Structure

To create and foster a positive online learning environment this course draws on the Community of Inquiry teaching model and is structured to ensure the group moves through the course together. This course is delivered fully online with 12 online units delivered over 12 weeks. Each unit consists of workbooks, learning materials and online activities. All activities including online discussion forums must be completed each week.

6. Course Resources

The University and the Business School provide a wide range of support services for students, including:

- Centre for Social Impact (CSI)

Please direct any CSI education program, enrolment and administration queries here:

Email: Phone: 02 8936 0990.

- Business Student Centre 

The Nucleus: Student Hub, Level 2, in the Main Library. (UNSW map location F21)

Tel: (02) 8936 7005

- Moodle eLearning Support

For online help using Moodle, go to: For technical support, email:; Phone: (02) 9385 1333.

- UNSW Learning Centre 

Provides academic skills support services, including workshops and resources, for all UNSW students. See website for details.

- Library services and facilities for students

- IT Service Centre

 Provides technical support to troubleshoot problems with logging into websites, downloading documents, etc. Office: UNSW Library Annexe (Ground floor). Phone: 9385 1333.

- UNSW Counselling and Psychological Services 

Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling. Office: Level 2, East Wing, Quadrangle Building; Phone: 9385 5418; Email:

- Equitable Learning Services (formally Disability Support Services)

Provides assistance to students who are trying to manage the demands of university as well as a health condition, learning disability or have personal circumstances that are having an impact on their studies. 

Phone: (02) 8374 9201; Email:

7. Course Evaluation & Development

Continual Course Improvement

Each year feedback is sought from students and other stakeholders about the courses offered in the Business School and continual improvements are made based on this feedback. UNSW's myExperience process is one of the ways in which student evaluative feedback is gathered.

Student Response

The feedback from students from the last session was that they really valued the input from practitioners of shared value, the well-structured format of the course and the webinars.

Response to Student Feedback

We will have webinars run by the practitioners and also webinars to support students with their assessments. We will also seek your feedback through end of semester myExperience evaluations.

8. Course Schedule

Week Activity Topic Detail/Engagement Assessment Task
Week 1 Reading course materials (with activities)Unit 1

We begin the process of getting to know one another (online), clarify any questions relating to the course, and explore the concepts in Unit 1 of the course materials.

Assessment 1 : Participation
Week 2 Reading course materials (with activities)Unit 2

We explore the concepts in Unit 2 the course materials.

Week 3 Reading course materials (with activities)Units 3

We explore the concepts in Unit 3 of the course materials.

Week 4 Reading course materials (with activities)Unit 4

We explore the concepts in Unit 4 of the course materials

Assessment 2 : Critical Review essay
Week 5 Reading course materials (with activities)Unit 5

We explore the concepts in Unit 5 of the course material

Week 6 Reading course materials (with activities)Unit 6

We explore the concepts in Unit 6 of the course material

Week 7 Reading course materials (with activities)Unit 7

We explore the concepts in Unit 7 of the course materials.

Assessment 3 : Group CSV Project Development Template
Week 8 Reading course materials (with activities)Unit 8

We explore the concepts in Unit 8 of the course materials.

Week 9 Reading course materials (with activities)Unit 9

We explore the concepts in Unit 9 of the course materials


Week 10 Reading course materials (with activities)Unit 10

We explore the conncepts in Unit 10 of the course material

Week 11 Reading course materials (with activities)Unit 11

We explore the concepts in Unit 11 of the course material

Week 12 Reading course materials (with activities) Unit 12

We explore Unit 12 of the course materials

Assessment 4a : Final Report
Assessment 4b : Project Pitch

9. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

​The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations. 
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Communication Resources
The Business School Communication and Academic Support programs provide online modules, communication workshops and additional online resources to assist you in developing your academic writing.

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning & Careers Hub
The UNSW Learning & Careers Hub provides academic skills and careers support services—including workshops, individual consultations and a range of online resources—for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333