GENC6003 Tourism: The Global Future

GENC6003
Undergraduate
6 Units of Credit
Marketing

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It is claimed that tourism is one of the three growth industries of the new millennium, along with information systems and communications technology. In this course the wider significance of tourism is examined, looking at its economic, social, political and environmental importance. Topics include tourism through the ages; tourism models and markets; the structure of the industry; the distribution of tourism products, and transport-related issues; governments and tourism - agents of regulation and promotion; the environmental, cultural and economic impacts of tourism, and the dilemmas that can arise when these appear to be in conflict; tourism planning, innovation and technology; special interest tourism, such as eco-tourism; and the future of tourism, particularly as it relates to sustainability issues. The course challenges students to think about tourism in new ways. This is facilitated with fieldwork to meet tourism operators, planners and regulators. The course also highlights career opportunities that tourism has to offer university graduates, and provides a starting point for students planning to take an MCom in Tourism, Hospitality Management and Marketing on completion of their undergraduate degree.

GENC6003