GENC6005 Marketing in a Global Economy

6 Units of Credit

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This course will discuss current issues in today's global economy, and present methods for evaluating foreign markets (competitors, external environment cultural, economic, technological, political/legal, marketing opportunities, etc.). Students will also focus on developing and evaluating current international marketing strategies and effective ways of dealing with environmental factors when operating abroad.This course will integrate both theory and practice so that the student will obtain a good conceptual understanding of the field of international marketing as well as become firmly grounded in the realities of today's global marketplace.