GENC6007 Marketing for Startups

6 Units of Credit

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Marketing plays a key role in identifying, acquiring and retaining customers that is critical to the success of a startup company. Startup Marketing examines given significant resource constraints, how startup companies identify, attract and retain customers by understanding their expressed and latent needs, and how startup companies translate these needs into value offerings that customers want, communicate the benefits of the value offerings, and manage the delivery of value offerings to customers, and how ultimately startup companies capture value back.