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Businesses and other organizations increasingly use social media as important means of internal and external communication, collaboration and learning. This course develops students’ ability to use social media for business purposes. Using with state-of-the-art analytical software, the course advances students’ technical skills necessary to perform social media analysis and evaluate to such analysis. The course advances students’ business skills to propose social media, analytics and networking based strategies that support different business functions and different types of organizations. Learning in this course is through hands-on experience with analytical software and the engagement with real-life cases of social media use in business.