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Businesses are confronted with a world in which customers are increasingly using social media/technologies as central means of communication, collaboration, social exchange, and navigation of the Internet. This course develops the ability to use social technologies in business contexts. This course aims to enable students to analyse and develop strategies related to the use of social technologies within businesses and the use of social media as for external relations (especially with customers). Furthermore, the course introduces students to the underlying theoretical concepts of social media as well as hands-on experience with current social technologies relevant for business.
The teaching includes working on several real-life cases and employs a range of social technologies. On successful completion of the course, students are expected be able to demonstrate both a professional perspective as well as technological confidence regarding social media and their business use.
SAS software tools will be used for the skills components of the course “Text Analytics Using SAS Text Miner”