As a student at UNSW you are expected to display academic integrity in your work and interactions. Where a student breaches the UNSW Student Code with respect to academic integrity, the University may take disciplinary action under the Student Misconduct Procedure.
To assist you in understanding what academic integrity means, and how to ensure that you do comply with the UNSW Student Code, it is strongly recommended that you complete the Working with Academic Integrity module before submitting your first assessment task. It is a free, online self-paced Moodle module that should take about one hour to complete.
Full assessment details will be provided on Moodle.
In order to pass this course, you must:
• achieve a total mark of at least 50% (50/100 marks); and
• make a satisfactory attempt at all assessment tasks (see below); and
• achieve a pass grade (50%) for cumulative individual components;
• meet any additional requirements described in the Assessment Summary section.
You are expected to attempt all assessment requirements in the course.
Further, if a student enrols in this course it is expected that they will fully participate in all course activities.
All times are Australian Eastern Standard timing. (Assessment timing may be subject to change- any changes will be communicated via moodle and course announcements).
Summary of assessments:
Students are required to read and analyse the assigned case study and answer the questions, both of which are contained in the assigned textbook, and an additional question on moodle. (The assigned case studies are in the Course Schedule of this outline).
Students will come to class and discuss the case study, which is facilitated by the assigned case leaders. This assessment task is verbal- no written submission is required.
The task is about quality vs quantity of discussion, and the ability of students to engage in critical and original thinking and demonstration of course understanding evident.
Students will have the opportunity to earn up to 3 marks (3%) per case, with the exception of week 5, which has two cases assigned and to acknowledge the increased workload for this week, each case will be worth up to 4 marks (or 4% of their assessment).
Written task (week 3)
In week 1, an additional question related to the week 3 case study will be released and students are asked to prepare a written response to this question. The purpose of this task is:
• To provide meaningful feedback on student’s case analysis process and skill to feed forward into future assessment tasks.
• Acts as an early intervention task, whereby tutors can detail tailored and targeted support to the learner in any areas that may be required, giving time adequate time do so before week 10 report.
• Gives students practice in tailoring their work to the tasks brief and rubric, as well as academic writing and referencing.
Students will be briefed on this task in the week 1 Q&A session and a discussion of the rubric will accompany this, followed by Q&A.
In week 0, students are asked to complete a psychometric and workstyle questionnaire on moodle. This will then be used to place students into diverse work groups for the case leadership task as it gives students a simulation of work environments where cross functional teamwork is common.
This task requires the group to work together on the delivery of a professional and cohesive in class presentation, where each member must answer one of the case questions within a 3-5-minute timeframe assigned.
In addition to the presentation, the allocated group are required to facilitate the in-class discussion to allow other students the opportunity to earn their participation marks for that case.
2 quizzes are set for 2 periods in the course. Students will have 24 hours to make an attempt at the online quiz at a time and place convenient within its availability of 9am until 9am the next day.
Students will locate the quiz via Moodle by locating the McGraw Hill Connect link. This will take them to the quiz housed on the McGraw Hill Platform.
The quiz will include a combination of multiple choice, fill in the blank, select all the apply and true/false questions. each student will receive a unique quiz within an enforced time limit. It is open book, but 30 seconds per question is the suggested time allocation so does not allow alot of time for review/familarisation so students should be prepped prior. Quiz is one attempt only.
Written case study assessment (24-hour report)
The objective of this task is to use all of the knowledge and experience gained in the course to demonstrate your subject matter expertise of Marketing Fundamentals.
This is a written report where a series of questions will be asked regarding a provided case study. The case study will be available on the Saturday of week 10 at 9am, and students will have until 9am Sunday to upload their written report to the Turnitin link on moodle.
More detail on assessments and rubrics for all tasks (except quizzes) will be on moodle, and detailed in class and/or online Q&A sessions.
Note: Any students who do not attend class, missing in class assessments need to contact their tutor for alternate task details well in advance of the scheduled class as the deadline for the alternate task is in tutorial time. Students who make contact after class, without approved special consideration will forego the mark opportunity.