MARK2085 Consumer Centric Innovation

MARK2085
Undergraduate
6 Units of Credit
Marketing

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Innovation is critical for organisational growth, and adding value to the firm and its stakeholders. This course aims to introduce students to the topic of innovation. It will discuss the intricacies of innovation, and the challenges faced by managers in this area for the purpose of understanding how innovation can be fostered. Active participation in this course will provide students the opportunity to gain practical, real world experience in the application of related Design Thinking tools and approaches. In addition, this course will help students to further develop skills in communicating ideas, making recommendations, or delivering solutions. The course encourages students to think differently, so that they can become active leaders in generating positive change through innovation.

MARK2085