MARK5700 Elements of Marketing - 2022

Subject Code
MARK5700
Study Level
Postgraduate
Commencing Term
Term 1
Total Units of Credit (UOC)
6
Delivery Mode
On Campus and Online
School
Marketing
This course outline is for the current term. To view outlines from other years and/or terms, visit the archives

1. Course Details

COVID-19 Update: UNSW is hopeful that we can return to as much on-campus, face-to-face teaching as possible in Term 1. Large lectures and assessments will continue to be delivered online, but we aim to provide face-to-face tutorials, labs and fieldwork outings, while continuing to offer online options for those who remain overseas, are unwell or in isolation, or are otherwise facing disruptions. UNSW will continue to review the situation regularly and students and staff will receive direct communication on arrangements. For further information, please see FAQs here. See Tab 8. Policies and Support in this course outline for tips on online study and assessment.

Summary of Course

​Marketing plays a key role in acquiring and retaining customers that is critical to the success of an organisation. Elements of Marketing examines how to attract and retain customers by understanding their expressed and latent needs, translating these needs into value offerings that customers want, creating brand awareness and communicating benefits of the value offerings, managing the delivery of value offerings to customers, and capturing value back to the organisation. It impacts all aspects of a business organisation, shaping and directing corporate through to marketing strategy. Many companies acknowledge that their growth and survival depends on putting the customer at the centre of their planning. Thus, an understanding of marketing is essential for any business student.

The application of the theories, concepts, techniques and practices of modern marketing will be conducted via case studies, individual and group assessments.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

​MARK5700 aims at developing an appreciation and understanding of fundamental elements of the marketing function within an organisation. This course is an introductory course and is relevant to all students who wish to obtain a general understanding of marketing, irrespective of prior background and knowledge.
The primary aim of this course is to develop student understandings of:
1.    fundamental marketing theories and concepts
2.    relevant techniques and frameworks used in the marketing field, and
3.    how the marketing process is used to effectively create, deliver, and exchange value with customers.
This course will provide students with a foundation upon which to build more in-depth knowledge and skills through subsequent courses offered in the program.

2. Staff Contact Details

Position Title Name Email Location Phone Consultation Times
Lecturer-in-chargeMsPauline CampbellRoom 19, Level 3 Quad Building+612 9385 3383See Moodle for consultation timing and scheduler. Others by request.

Discussion board on moodle set up for Q&As. Live assessment focused sessions will ruin intermittently throughout the term- advertised on moodle.

All staff will endeavour to respond to student emails within 2 business days.

On all email communications, please quote zID, tutorial time, as well as enrolled unit for efficiency as staff manage multiple courses concurrently.

3. Learning and Teaching Activities

Use of your Webcam and Digital Devices: If you enrol in an online class, or the online stream of a hybrid class, teaching and associated activities will be conducted using Teams, Zoom, or similar a technology. Using a webcam is optional, but highly encouraged, as this will facilitate interaction with your peers and instructors. If you are worried about your personal space being observed during a class, we encourage you to blur your background or make use of a virtual background. Please contact the Lecturer-in-Charge if you have any questions or concerns.

Some courses may involve undertaking online exams for which your own computer or digital devices will be required. Monitoring of online examinations will be conducted directly by University staff and is bound by the University's privacy and security requirements. Any data collected will be handled accordance with UNSW policies and standards for data governance. For more information on how the University manages personal information please refer to the UNSW Student Privacy Statement and the UNSW Privacy Policy.

Approach to Learning and Teaching in the Course

MARK5700 is a “hands on” course. The delivery of this course follows the format of a live* weekly lecture conducted online, together with a live weekly tutorial (weeks 1-5, 7-10 inclusive. These are conducted either online, or face to face in accordance with the student enrolment preferences).

These are supplemented by material made available via the course website on Moodle – that students are expected to consume/complete prior to the lecture and tutorials.

The collective aim of the learning and teaching activities is to help students become familiar with key marketing concepts and frameworks and build the skills required to critically evaluate real world marketing practices and develop successful marketing strategies. This course also encourages you to develop critical thinking and helps you polish analytical and communication skills.  

Lectures

Lectures are designed to provide over and above context and examples to aid theoretical and conceptual understanding. Much of this information is not contained in the textbook, and will aid your case analysis, and performance in assessment tasks.

Tutorials

The tutorial will comprise a combination of class presentations, case discussions, and class exercises, as well as general assessment feedback and guidance. The assigned cases and reading materials focus in-class discussions and provide theoretical grounding for application of new concepts. Marketing problems, in the form of cases, are assigned to enable students to apply knowledge and use critical thinking to make decisions. The pre-assigned study groups (usually 4 students per group) are a major support structure for this course and should be convened on a regular weekly basis.

You must only attend your enrolled tutorial.

In addition, independent study and wider reading is vital- suggested reading is highlighted on the library reading list via moodle.

* if lecture schedule is affected by a public holiday, it will be pre-recorded and made available in advance of the assigned week to aid preparations. Live lectures will be re-assessed based on wishes of students as some previous cohorts have said they prefer pre-recorded lectures that are made available in advance of the assigned week.

Learning Activities and Teaching Strategies

​This course applies an active learning pedagogy – that is, learning is student-centred and reliant on active  motivational and cognitive engagement. This means that students must present to class with a positive attitude and willingness to learn.  Successful completion of MARK5700 requires more than 12 hours per week of study time.

This course emphasises individual/collaborative learning, critical thinking, and the application of theory to practical experiences as you are graduate students who can bring your own knowledge, skills, and strengths to class. Moodle will provide a communication medium to support all aspects of the course.


Each week’s preparation requirements will be posted on Moodle at least one week prior. There is a recommended text book for this course (also available as an ebook and SmartBook).

This course is taught by the School of Marketing with input from a number of experienced marketing professionals.

To maximise the learning experience and enable active and effective learning, students are expected to have attended the lecture and read all specified materials beforehand as well as actively search for and access information regarding the topics discussed. Students are also encouraged to become aware of their surrounding environment from a marketing perspective, plan and execute the various assessment tasks, and work cohesively in their groups.

Lectures and tutorials will be devoted to probing, extending and applying theoretical concepts to assigned topics and students will be expected to attend fully prepared for robust conversation. Based on the assumption that students have read the allocated text and completed the allocated activities, class discussion/participation will be a vital part of each week. Students will be called upon to contribute and therefore, it is absolutely critical that you are sufficiently prepared to be able to follow the discussion, to synthesise and to evaluate various perspectives.

Concepts that are discussed and knowledge gained in class, via moodle and lectures will be applied to assessment tasks in the unit.

Groups for Case Leadership will be decided in the first tutorial. Groups for the major Group Marketing Plan assessment will be formed based on a moodle survey available from week 0- any students who fail to complete this, will be placed manually into groups within the first tutorial. Group composition cannot be changed.

5. Course Resources

​Resources will be made available on the Course Moodle site as the Term progresses.

The course website is on Moodle at:

http://moodle.telt.unsw.edu.au

You will need to access the course website regularly (at least once per week) as some formal assessments will be conducted online and you will be expected to participate in online learning activities accessible via the course website.

Case studies for case leadership and in class discussion will be available on moodle in the relevant week's area.

Additional readings/ case studies that will be used will be available on Moodle.

The textbook for this course is:

Grewal D., Levy M., Mathews S., Harrigan P., Bucic T. and Kopanidis F (2021), Marketing (3e), McGraw-Hill Education, Sydney Australia. Print ISBN: 9781760423889 eBook ISBN: 9781760423919. Available in UNSW Bookshop; ask staff if you cannot locate it.

NOTE: There is an ebook available (Smart Book, via Moodle on the McGraw Hill Campus, Connect site) at a reduced cost compared to the hard copy. To purchase the ebook, you need to use your UNSW Student ID number. Further details will be provided on moodle.

There will also be recommended readings outlined on the units library reading list (link on moodle). Students are also expected to keep up to date with topical news and issues via mainstream media and independent research.

6. Course Evaluation & Development

Feedback is regularly sought from students and continual improvements are made based on this feedback. At the end of this course, you will be asked to complete the myExperience survey, which provides a key source of student evaluative feedback. Your input into this quality enhancement process is extremely valuable in assisting us to meet the needs of our students and provide an effective and enriching learning experience. The results of all surveys are carefully considered and do lead to action towards enhancing educational quality.

Students have indicated that they enjoy and find value in the case based approach to learning and teaching adopted in this unit, which aims to help better prepare students to build critical thinking and communication skills. Employers note these as being high priority skills needed in the workforce.

The following modifications have been made in readiness for term 1:

• The course will continue to offer online delivery as well as face to face learning modes to cater to all learning preferences and lifestyles.

• Based on feedback, the weekly course delivery format will be:

o Lectures will be conducted live online to allow for geographic dispersion, however, some students have indicated they prefer pre-recorded lectures that are made available at least 2 weeks in advance of the scheduled week to allow flexible preparation so the LIC will ascertain student preferences and adjust accordingly. This may mean a mixture of live and prerecorded to please differing students preferences. Lectures also include interactive activities, videos and quiz questions for a more engaging experience. Any lectures affected by public holidays will be prerecorded and made available in advance.

o Online discussion forums. Asking questions via these forums means all students can benefit from responses made by LIC for efficiency. Monitored Monday-Friday in line with LIC availability.

o Intermittent online live Q&A sessions will be offered around key assessment periods to provide advice as well as for any course or content clarification.

o Tutorials will be 2 hours, and feedback for performance on assessments a component of the agenda to detail collective performance as well as offer tips for improvement.

• These are supplemented by material made available via the course website on Moodle, that has been made more streamlined and user friendly to facilitate ease and efficiency.

• Assessments have been redesigned to be equitable across the different streams (face to face and online), with updated guides, rubrics task briefs where applicable to aid student success. These will include extensive Q&A that have been collected over previous terms to assist in understanding and efficiency.

• Feedback mechanisms to inform and motivate student performance have been improved via visibility of performance for ongoing assessment tasks, and weekly communications commenting on performance particularly early in terms with the provision of tips to improve performance.

• A mid term survey issued to students mid term will also provide a formal vehicle for students to feedback to teaching staff areas they like and dislike, allowing students to make suggestions that will be considered in improving the second portion of the course.

• The creation of some optional self-directed online learning activities available on moodle to aid student understanding and application outside of the classroom environment.

• The revision of assessment timing to spread assessment more evenly throughout the term to reduce pressure and stress on students.

• The creation of an earlier low risk written assessment task to allow students practice in academic writing for the provision of feedback and intervention before major summative assessments at the end of the course.

• No final exam, instead this has been replaced by written tasks.

• The removal of formal participation marks to allow for more organic and less pressured in class interactions.

• Adjustments to moodle and cohort communications to aid student efficiency.





7. Course Schedule

Note: for more information on the UNSW academic calendar and key dates including study period, exam, supplementary exam and result release, please visit: https://student.unsw.edu.au/new-calendar-dates
Week Activity Topic Assessment/Other
Week 1: 14th of February 2022Lecture

Assessing the marketplace

Marketing Essentials

Analysing the Marketing Environment

Chapters 1 & 4

  • Read Course Outline
  • Listen to Orientation session
  • Purchase or loan textbook for ongoing use.
  • Complete the survey for group placement that is available from week 0.
  • Complete checklist of tasks from week 0 and 1 (checklists of tasks are provided ongoing via moodle).
Tutorial

First hour:

  • Introductions to Tutor, each other and unit.
  • Introduction to the case method of teaching & learning.
  • Students allocated to groups for case leadership.
  • Introduction to marking rubrics- case leadership and participation.
  • Discussion of assessment and unit format/ expectations.

Second hour:

  • Case Study discussion led by tutor to model behaviour (see moodle for assigned case and questions)- TBC
  • Feedback on participation provided in class- TBC
  • Students confirmed for Group Marketing Plan project
  • Q&A.
Week 2: 21st of February 2022Lecture

Understanding and Targeting the Market: Consumer Behaviour Chapter 5

Tutorial

First hour:

  • Questions.

  • Assigned case led by Tutor to model requirements. Case and Questions in week 2 area of moodle.

  • A class case- based discussion and activities are facilitated by the case leadership group (this week the tutor).

    Second hour:
  • Tutor feedback on activities/discussion.

  • Q&A.

  • Other in class activities.

  • Group allocations confirmed.

  • Reminders.

Part A written assessment due. See Assessment area for more details.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

 

Week 3: 28th of February 2022Lecture

Understanding and Targeting the Market: Segmentation, Targeting and Positioning Chapter 6

Tutorial

First hour:

  • Assigned case led by Group number 1. Case and Questions in week 3 area of moodle.
  • The allocated group (#1) must present this case (5-10 minutes (max) per presenter)
  • All questions must be answered.
  • The case leadership presentation is graded.
  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class.
  • A class case- based discussion is facilitated by the case leadership group, with activities. Facilitation of these is graded.

Second Hour:

  • Tutor feedback on discussion/activities.
  • Q&A.
  • Other in class activities.
  • Group allocations confirmed.
  • Reminders.
  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership commences and continue ongoing.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

 

Week 4: 7th of March, 2022Lecture

Understanding and Targeting the Market: Marketing Research Chapter 7

Tutorial

First hour:

  • Assigned case presented by Group 2. Case and Questions in week 4 area of moodle.
  • The allocated group (#2) must present this case (5-10 minutes (max) per presenter) .
  • All questions must be answered.
  • The case leadership presentation is graded.
  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class.
  • A class case- based discussion and activities are facilitated by the case leadership group. Facilitation of these is graded.

Second hour:

  • Part A written task performance and tips debriefed in class.
  • Tutor feedback on participation/activities,
  • Q&A,
  • Further analysis of case and other activities Reminders.
  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership Assessments continue ongoing.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

Week 5: 14th of March, 2022Lecture

Value Creation: Product and Branding Decisions Chapter 8

 

Tutorial
  • Group Proposal Presentations in tutorial (12 mins max per group)
  • Q&A.
  • Further activities (time permitting)

 

Group Proposal Presentation in class.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

Week 6: 21st of March, 2022Lecture

Value Creation: Developing New Products: Chapter 9

No tutorial.

Week 7: 28th of March, 2022Lecture

Value Creation: Services Chapter 10 plus Ethics & CSR Chapter 3

Tutorial

First hour:

  • Assigned case presented by Group 3. Case and Questions in week 7 area of moodle.
  • The allocated group (#3) must present this case (5-10 minutes (max) per presenter) .
  • All questions must be answered.
  • The case leadership presentation is graded.
  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class.
  • A class case- based discussion and activities are facilitated by the case leadership. This facilitation is graded.

Second hour:

  • Tutor feedback on discussion/activities,
  • Q&A,
  • Further analysis of case and other activities
  • Reminders.
  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership Assessments continue ongoing.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

Week 8: 4th of April, 2022Lecture

Value Capture: Pricing Chapter 11

Tutorial

First hour:

  • Assigned case presented by Group 4. Case and Questions in week 8 area of moodle.

  • The allocated group (#4) must present this case (5-10 minutes (max) per presenter) .

  • All questions must be answered.

  • The case leadership presentation is graded.

  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class.

  • A class case- based discussion and activities are facilitated by the case leadership group. This facilitation is graded.

    Second hour:

  • Tutor feedback on discussion/activities,

  • Q&A,

  • Further analysis of case and other activities

  • Reminders.

  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership Assessments continue ongoing.

Part B individual written case study report questions released Sunday of week 8.

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

Week 9: 11th of April, 2022Lecture

Value Delivery: Supply chain Chapter 12

Tutorial

First hour:

  • Assigned case presented by Group 5. Case and Questions in week 9 area of moodle.
  • The allocated group (#5) must present this case (5-10 minutes (max) per presenter) .
  • All questions must be answered.
  • The case leadership presentation is graded.
  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class.
  • A class case- based discussion and activities are facilitated by the case leadership group. This facilitation is graded.

Second hour:

  • Tutor feedback on participation,
  • Q&A,
  • Further analysis of case and other activities
  • Reminders.
  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership Assessments continue.

Part B Individual written report due (see assessment area for timing and details)

Other:

Tutors are available for one on one consultations every week. Students book time in advance via email.

 

Week 10: 18th of April, 2022Lecture

Value Capture and Delivery:

IMC, Advertising, PR Chapter 13

plus

Digital Marketing Chapter 2

(Note: Monday of week 10 is a public holiday, so the lecture will be a recorded lecture that will be made available well in advance to assist with preparations and efficiency).

 

 

Tutorial
  • Assigned case presented by Group 6. Case and Questions in week 9 area of moodle.

  • The allocated group (#6) must present this case (5-10 minutes (max) per presenter) .

  • All questions must be answered. The case leadership presentation is graded.

  • Groups must submit a copy of their powerpoint slides to Turnitin link on moodle prior to class. A class case- based discussion and activities are facilitated by the case leadership group. This facilitation is graded.

  • Tutor feedback on participation,

  • Q&A,

  • Further analysis of case and other activities Reminders.

  • Group project working time (time permitting)
  • Case Leaders to remain after class to receive feedback on performance.

Case Leadership Assessments conclude.

Group Project B due (see assessment area for timing and details).

8. Policies and Support

Information about UNSW Business School program learning outcomes, academic integrity, student responsibilities and student support services. For information regarding special consideration and viewing final exam scripts, please go to the key policies and support page.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.


These PLOs relate to undergraduate and postgraduate coursework programs.  For PG Research PLOs, including Master of Pre-Doctoral Business Studies, please refer to the UNSW HDR Learning Outcomes

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.

UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Services team.





Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.

Plagiarism

UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz: https://student.unsw.edu.au/plagiarism-quiz

Cheating

The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at: https://student.unsw.edu.au/aim.

For UNSW policies, penalties, and information to help you avoid plagiarism see: https://student.unsw.edu.au/plagiarism as well as the guidelines in the online ELISE tutorials for all new UNSW students: http://subjectguides.library.unsw.edu.au/elise. For information on student conduct see: https://student.unsw.edu.au/conduct.

For information on how to acknowledge your sources and reference correctly, see: https://student.unsw.edu.au/referencing. If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.



Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.

Workload

It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload

Attendance and Engagement

Your regular attendance and active engagement in all scheduled classes and online learning activities is expected in this course. Failure to attend / engage in assessment tasks that are integrated into learning activities (e.g. class discussion, presentations) will be reflected in the marks for these assessable activities. The Business School may refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g. tutorials, flipped classroom sessions, seminars, labs, etc.). If you are not able to regularly attend classes, you should consult the relevant Course Authority.

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.




Student Support and Resources

The University and the Business School provide a wide range of support services and resources for students, including:

Business School Learning Support Tools
Business School provides support a wide range of free resources and services to help students in-class and out-of-class, as well as online. These include:

  • Academic Communication Essentials – A range of academic communication workshops, modules and resources to assist you in developing your academic communication skills.
  • Learning consultations – Meet learning consultants who have expertise in business studies, literacy, numeracy and statistics, writing, referencing, and researching at university level.
  • PASS classes – Study sessions facilitated by students who have previously and successfully completed the course.
  • Educational Resource Access Scheme – To support the inclusion and success of students from equity groups enrolled at UNSW Sydney in first year undergraduate Business programs.

The Nucleus - Business School Student Services team
The Nucleus Student Services team provides advice and direction on all aspects of enrolment and graduation. Level 2, Main Library, Kensington 02 8936 7005 / https://nucleus.unsw.edu.au/en/contact-us

Business School Equity, Diversity and Inclusion
The Business School Equity, Diversity and Inclusion Committee strives to ensure that every student is empowered to have equal access to education. The Business School provides a vibrant, safe, and equitable environment for education, research, and engagement that embraces diversity and treats all people with dignity and respect. BUSEDI@unsw.edu.au

UNSW Academic Skills
Resources and support – including workshops, individual consultations and a range of online resources – to help you develop and refine your academic skills. See their website for details.
academicskills@unsw.edu.au

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
advisors@unsw.edu.au
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
International.student@unsw.edu.au
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
els@unsw.edu.au
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
counselling@unsw.edu.au
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9065 9444

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
externalteltsupport@unsw.edu.au
02 9385 3331

UNSW IT
UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333



Support for Studying Online

The Business School and UNSW provide a wide range of tools, support and advice to help students achieve their online learning goals. 

The UNSW Guide to Online Study page provides guidance for students on how to make the most of online study.

We recognise that completing quizzes and exams online can be challenging for a number of reasons, including the possibility of technical glitches or lack of reliable internet. We recommend you review the Online Exam Preparation Checklist of things to prepare when sitting an online exam.

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