Case Study (20%)
Length: 1000 words
Description
Case Study is available on Moodle in Week 1. Students will be expected to have read the case study and any corresponding questions and prepare typed answers as a basis for discussion prior to attending Tutorial 2 in Week 3 as per tutorial schedule on Moodle.
Students are expected to (a) upload typed responses to each case study (approximately 1,000 words) to Turnitin prior to the tutorial and (b) bring typed answers to the tutorial as during the tutorial, students may be called upon to answer questions, lead discussion and debate case related issues.
Due date
Typed responses to Case Study to be uploaded to Turnitin prior to Tutorial 2 (Week 3).
Tutors will not accept late cases/assignments (i.e. uploaded AFTER the tutorial) as case studies are discussed in tutorial, where suggested solutions are given. After the tutorial has begun, tutors don’t want to see it on your laptop computer as evidence you have done the assignment. Only responses to case studies uploaded with a date/time stamp on Turnitin PRIOR to the tutorial will be marked.
Criteria on assessment (rubrics) is available on Moodle in Week 1.
Individual Presentation (10%)
Length: 15 minutes
Description
One aspect of developing a good plan is to do good research and get feedback on improvements prior to putting the final report together. As part of the team, students will be given time to work on their group projects and will present their findings to the class/tutor for feedback. The tutor will develop the presentation schedule for each tutorial (with dates for each student’s presentation) and present it on Moodle.
Due date - Tutorials 4, 5, 6, 7, 8 (Week 5, 6, 7, 8, 9)
One member of each group will prepare and deliver an individual presentation (15 minutes) with respect to one section of the Group Project Report. Details are available on the brief available on Moodle in Week 1.
Lectures are scheduled for these weeks. You are expected to make progress on the assignment on your own. However, consultations can be arranged.
Criteria on assessment (rubrics) is available on Moodle in Week 1.
Online Quiz (10%)
Description
This is an on-line multiple choice test, consisting of ten questions. You will be fully briefed in class about the content and format of this assignment.
The rationale for Online Quiz:
• For your tutors and me to assess your comprehension and understanding of the course material;
• For you to demonstrate an ability to synthesize and integrate course material;
• To provide an opportunity for you to make links between ideas, theories, frameworks, a.
Due date
The online quiz will be available on Moodle on Sunday 14th March 2021 and closed by midnight Sunday 21st March 2021.
Group Project (30%)
Length: 20 pages (excluding references, table of content, appendices)
Description
You are required to create a Connectivity Plan (approximately 20 pages excluding references, table of content, appendices) for this Group Project. The Connectivity Plan comprises situation analysis, objectives, consumer persona, the big idea, and a connectivity plan that you need to complete. The use of theory is strongly required to support your arguments. You will be required to work in a group consisting of approximately 5 members and you are free to choose the composition of your group (to be formed in Week 2 Tutorial 1). Anyone who is absent in this tutorial would be randomly allocated to a group. You will be fully briefed in class about the content and format of the group project in Week 1.
Please refer to the relevant document on Moodle for more details on this assessment item, e.g. required format and marking criteria.
Due date
One group member on behalf of the group submits the Group Project Report via Turnitin by midnight on 25th April 2021.
Individual Assignment (30%)
Length: 3000 words
Description
You will be asked to write up a seminar paper on an individual basis for the Individual Assignment. The seminar topic will cover a comprehensive review of the topic literature as it relates to current digital marketing issues facing business. You should structure the paper as an explanation of the topic and its relevance to a particular industry/organization/brand. It should contain managerially relevant information and guidelines. You will be fully briefed in class about the content and formats of the seminar papers in Week 1.
The written seminar paper should not exceed 3000 words (single-sided, 12-point font, 1.5-spaced). Please make a copy of the papers for your records. Papers submitted without a reference list or bibliography conforming to either of these standards will not be graded.
Criteria on assessment (rubrics) is available on Moodle in Week 1.
Due date
The Individual Assignment to be submitted via Turnitin by midnight on 18th April 2021.