MBAX9150 Digital Innovation - 2019

Intensive, Kensington
Term 1
6 Units of Credit

Offering Selection

1. Course Details

Summary of Course

Innovation and the management of technology are critical in driving economic productivity and improving the future wellbeing of society. Advances in the accessibility of modern technology, an increasingly connected social and alternative financing methods have decreased barriers in the practice of entrepreneurship enabling digital innovation to flourish. As a result, digital innovation is empowering many people, from digital natives to those living in developing countries, to create solutions and drive change. In addition, the speed at which entrepreneurs can disrupt established business practices is causing more organisations to adopt agile and entrepreneurial methods for developing and managing new technology, products and services.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

In this course, you will first learn the fundamentals of innovation and technology including the impact of technology on organisational strategy, internal and external factors influence a firm's technology strategy, diffusion of technology and technology disruption. You are next introduced to the stages of the entrepreneurial life cycle, categories of entrepreneurial opportunities and processes for generating new business ideas. After translating opportunities into a well-crafted plan and pitch, you will learn various financial strategies to support new business and how to design experiments using minimum viable products to test market-driven hypotheses and refine multiple aspects of the business model. Next, you will explore essential factors influencing customers to adopt new products in the current business environment and approaches to scaling businesses built on new products and services. The course concludes by analysing how startups can embed globalisation into the foundations of their ventures and looking at strategies of established firms in creating breakthrough innovations.

Each week you will study core readings covering fundamental concepts and frameworks on each topic and do activities based on simulations and multimedia cases applying the concepts and frameworks to digital innovation. In addition, you will read a series of cutting-edge articles and watch videos from innovation thought leaders specific to an emerging digital innovation or the digital transformation of an industry. As part of the course, in collaboration with a team, you will create and pitch a business plan, including the financial model, experimental designs and launch strategy, for an innovative product or service that addresses a social, cultural or environmental issue. You will also create an innovation blog, exploring cutting-edge digital innovations and industry trends.

Additonal Course Details

2. Staff Contact Details

Position Name Email Location Phone Consultation Times
Course CoordinatorSam Kirshner
Course CoordinatorSam Kirshner

The role of your Class Facilitator is to support the learning process by encouraging interaction amongst participants, providing direction in understanding the course content, assessing participant progress through the course and providing feedback on work submitted. Class Facilitators comprise academics and industry practitioners with relevant backgrounds.

You will be notified of your Class Facilitator's name and contact details in your class confirmation email sent by AGSM Experience. Details will also be available in the gallery section of your online class for face-to-face and distance classes.

3. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

Learning Activities and Teaching Strategies

Course Structure

Unit 1, Innovation opportunities 
In this unit, you will explore how entrepreneurs generate ideas for new businesses and shape them into opportunities supported by a business model. The digital technology focus of the unit is on the Blockchain.

Unit 2, Developing and pitching innovations
In this unit, you will learn to translate a business model into a well-crafted plan and pitch and evaluate the type of business plan and pitch to most effectively convey the opportunity to stakeholders in different situations. The digital technology focus of the unit is on the 3-D printing.

Unit 3, Building innovation ecosystems with complex technologies
In this unit, you will analyse the trade-offs associated with attracting talent in a new venture and understand how to build an ecosystem of customers, suppliers, partners, and evangelists required to get your innovation to market. The digital technology focus of the unit is on virtual and augmented reality.

Unit 4, Financing innovations
In this unit, you will explore the entrepreneurial finance landscape and assess critical issues in financing choices. The digital technology focus of the unit is on IoT and smart devices.

Unit 5, Learn innovations
In this unit, you will explore minimum viable products and the hypothesis driven approach for lean startups. The digital technology focus of the unit is on artificial intelligence.

Unit 6, Innovation strategy and disruption
In this unit, you will explore the fundamentals of technology strategy, innovation dynamics and disruptive technologies. The digital industry focus of the unit is the Chinese Internet.

Unit 7, Selling and marketing innovations
In this unit, you will explore factors influencing customers to adopt new ventures, how to design customers visits to generate insights to refine a venture's offering and how to define a venture's core customers. The digital industry focus of the unit is on-demand economies and marketplaces.

Unit 8, Leading entrepreneurial organisations
In this unit, you will explore approaches to managing the transition of a new venture to high growth. The digital industry focus of the unit is digital healthcare.

Unit 9, Leading innovation in large organisations
In this unit, you will explore the management and challenges of creating breakthrough innovation in large and mature organisations. The digital industry focus of the unit is on digital innovation in emerging economies.

Unit 10, Globalisation and innovation
In this unit, you will explore business models that embed principles of globalisation into the fabric of the business from the start of the venture. The digital industry focus of the unit is on digital transportation.

5. Course Resources

You have four major resources to help you learn:

  1. The course materials, comprising the weekly study units with readings, references, insights and commentary. You will do much of your learning outside the classroom by working through the course materials, and by completing the exercises as they arise.
  2. Your online or face-to-face classes with your facilitator. The facilitator's job is to guide your learning by conducting class discussion, answering questions that might arise after you have done the week's work, providing insights from his or her practical experience and understanding of theory, providing you with feedback on your assignments, and directing discussions and debates that will occur between you and your co-participants in the classroom.
  3. Your co-participants. Your colleagues in the classroom are an invaluable potential source of learning for you. Their work and life, and their willingness to question and argue with the course materials, the facilitator and your views, represent a great learning opportunity. They bring much valuable insight to the learning experience.
  4. In addition to course-based resources, please also refer to the AGSM Learning Toolkit (available in Moodle) for tutorials and guides that will help you learn more about effective study practices and techniques.

Other resources


UCo is AGSM's Campus in the Cloud, a social platform that connects students, staff and faculty - enabling you to engage with each other across your courses and the AGSM outside of the formal Moodle setting. AGSM also uses this private network to communicate with you about extracurricular opportunities and events, and general updates on programs and courses. Enrolled students can access UCo using their zID and zPass at link


BusinessThink is UNSW's free, online business publication. It is a platform for business research, analysis and opinion. If you would like to subscribe to BusinessThink, and receive the free monthly e-newsletter with the latest in research, opinion and business then go to link

6. Course Evaluation & Development

Continual Course Improvement

As this is a new course for 2019, evaluation feedback is not available.

Student Response

Response to Student Feedback

7. Course Schedule

For AGSM academic calendars and key dates please visit
Week Activity Topic Detail/Engagement Assessment Task
Week 1 Participation, weekly quizUnit 1: Innovation opportunities

Participation is assessed throughout the session (15%)

Weekly quizzes have a combined weighting of 15%

Please study Units 1 to 5 and complete the associated weekly quizzes before Intensive Weekend 1

Week 2 Weekly QuizUnit 2: Developing and pitching innovations
Week 3 Weekly QuizUnit 3: Building innovation ecosystem with complex technologies
Week 4 Weekly quizUnit 4 Financing innovations
Week 5 Weekly quiz (Complete all quizzes by 21 March)Unit 5: Lean innovations

Intensive Weekend 1:
Saturday 23 and Sunday 24 March
9am to 5pm


Week 6 Weekly quizUnit 6: Innovation strategy and disruption

Please study units 6 to 10 before Intensive Weekend 2

Week 7 Weekly quizUnit 7: Selling and marketing innovations
Week 8 Weekly quizUnit 8: Leading entrepreneurial organisations
Week 9 Weekly quiz (Complete all quizzes by 25 April)Unit 9: Leading innovation in large organisations
Week 10 Weekly quiz, Assessment 3Unit 10: Globalisation and innovation

Intensive Weekend 2: Saturday 27 and Sunday 28 April
9am to 5pm

Assessment 3 - Team Assessment - due on Tuesday 23 April 2019 at 3pm Sydney time (30%)

Week 11 -
Week 12 -
Week 13 Assessment 4

Assessment 4 - Individual Assessment - due on Monday 13 May 2019 at 3pm Sydney time (40%)

Week 1 Participation, weekly quizUnit 1: Innovation opportunities

Participation is assessed throughout the session (15%)

Weekly quizzes have a combined weighting of 15%

Week 2 Weekly QuizUnit 2: Developing and pitching innovations
Week 3 Weekly QuizUnit 3: Building innovation ecosystem with complex technologies
Week 4 Weekly quizUnit 4 Financing innovations
Week 5 Weekly quizUnit 5: Lean innovations
Week 6 Weekly quizUnit 6: Innovation strategy and disruption
Week 7 Weekly quizUnit 7: Selling and marketing innovations
Week 8 Weekly quizUnit 8: Leading entrepreneurial organisations
Week 9 Weekly quizUnit 9: Leading innovation in large organisations

Weekly quizzes have a combined weighting of 15%

Week 10 Weekly quiz, Assessment 3Unit 10: Globalisation and innovation

Weekly quizzes have a combined weighting of 15%

Assessment 3 - Team Assessment - due on Tuesday 23 April 2019 at 3pm Sydney time (30%)

Week 11 -
Week 12 -
Week 13 Assessment 4

Assessment 4 - Individual Assessment - due on Monday 13 May 2019 at 3pm Sydney time (40%)

8. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations.
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning Centre
The UNSW Learning Centre provides academic skills support services, including workshops and resources, for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Educational Support Service
Educational Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process. Check their website to request an appointment or to register in the Academic Success Program.
John Goodsell Building, Ground Floor.
02 9385 4734

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333

Disability Support Services
UNSW Disability Support Services provides assistance to students who are trying to manage the demands of university as well as a health condition, learning disability or who have personal circumstances that are having an impact on their studies. Disability Advisers can arrange to put in place services and educational adjustments to make things more manageable so that students are able to complete their course requirements. To receive educational adjustments for disability support, students must first register with Disability Services.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

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