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Entrepreneurship in applying innovative and creative ideas in business faces additional challenges, when launching new ventures and activities in a more complex global landscape. While benefits may flow from using capital, component parts and labour sourced from around the world, this also means that competition occurs on the global stage. Entrepreneurs need to be aware of how industries are interconnected on a global scale, including awareness of contextual differences of different regions. This course provides an overview of the process of designing a new venture in a complex global economy and analysing the benefits and challenges faced by entrepreneurs. This process and analysis may also apply to globalising initiatives in larger firms (by intrapreneurs).