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Global Business Operations and Management provides conceptual tools and insights to analyse how multinational enterprises (MNEs) manage operations and business activities within their transnational corporate economies. The key focus is on how MNEs allocate resources for operational efficiency and effectiveness. MNE performance outcomes are examined through readings and cases dwelling on
MNEs in a world of increasing returns
Internationalisation of research and development
Management of intellectual property
Best practices in manufacturing, logistics and supply chain management
Managing quality and maintaining MNE integrity
MNE management through shared values