MGMT5610 Integrative Cases in International Business - 2022

Subject Code
Study Level
Commencing Term
Term 2
Total Units of Credit (UOC)
Delivery Mode
On Campus and Online
Management & Governance
The course outline is not available for current term. To view outlines from other years and/or terms, visit the archives .

1. Course Details

Summary of Course

This is the capstone course for the Master of International Business degree program. It provides students with an opportunity to integrate, apply, evaluate, and reflect on the knowledge and experiences gained from the degree program. This is done by giving students the responsibility for the delivery of a consulting report to an existing company interested in international expansion. The course takes students on a step-by-step journey through the consulting process, from meeting the client and scoping the project, to a final report and presentation with strategic recommendations. Teams of 4 or 5 students, each work for their own client company. All projects deal with cross-border challenges and thus include dealing with different institutional, cultural, political, economic, and social environments as clients try to expand their business internationally.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

This course aims to help students to make the transition from academia to the world of international business. Students are challenged to integrate, apply, evaluate and reflect on what they have learned during their academic program, in particular in the core and mandatory units for the master’s in international business degree (MGMT5601, 5602, 5603, and 5050). Specifically, this course seeks to engage students in three ways: (1) applying their acquired knowledge and experience in the context of a real cross-border business project; (2) reflecting on this international business knowledge as they apply it across different cultures and institutional environments; (3) reflecting on the impact of emerging trends in global business on social justice and the environment and the role international businesses therein as they evaluate the impact of their strategic recommendations.  

2. Staff Contact Details

Position Title Name Email Location Phone Consultation Times
Lecturer-in-chargeDrJacqueline Mees-BussRm 553, UNSW Business School+61 401701127by appointment

​If you have questions about the course, please email the lecturer-in-charge, Dr Jacqueline Mees-Buss at Make sure you use your UNSW Email account and include the course code (MGMT5610), your name, and your student id in all correspondence.

3. Learning and Teaching Activities

Use of your Webcam and Digital Devices: If you enrol in an online class, or the online stream of a hybrid class, teaching and associated activities will be conducted using Teams, Zoom, or similar a technology. Using a webcam is optional, but highly encouraged, as this will facilitate interaction with your peers and instructors. If you are worried about your personal space being observed during a class, we encourage you to blur your background or make use of a virtual background. Please contact the Lecturer-in-Charge if you have any questions or concerns.

Some courses may involve undertaking online exams for which your own computer or digital devices will be required. Monitoring of online examinations will be conducted directly by University staff and is bound by the University's privacy and security requirements. Any data collected will be handled accordance with UNSW policies and standards for data governance. For more information on how the University manages personal information please refer to the UNSW Student Privacy Statement and the UNSW Privacy Policy.

Approach to Learning and Teaching in the Course

The teaching approach adopted to support students' transition from academia to professional life, is known as "experiential learning”. Rather than learn from lectures students will be guided through a pre-designed experience and learn through reflecting on what they are doing and experiencing. Throughout the experience students will need to apply what they have learned in their degree. They will be using the theoretical knowledge acquired to deal with a practical challenge: to offer strategic advice to a real business seeking international expansion.

Learning Activities and Teaching Strategies

During the weekly 4-hour seminars, students will work in teams of 4 or 5 on a consulting project for a participating company. Each week we will focus on a necessary next step in the consulting project process through four types of activities: (1) we will discuss which theories or frameworks could be applied (interactive teaching); (2) meet with industry experts who will share their experience with the class (learning from practitioners);  (3) teams will work on their projects with guidance from their lecturer and/or visiting professionals (guided teamwork); and (4) we will make time for reflection. Consequently, attendance and active participation in the seminars are essential to succeed in this course.

During the week, teams are expected to continue to work on their consulting projects. This may  encompass contacting and meeting with their client; searching for secondary sources to further their country or industry analysis; approaching and interviewing industry experts; or conducting other forms of data collection and analysis for their project.

5. Course Resources

​There is no prescribed textbook for this course. Useful resources are shared will be shared on Moodle, but students are primarily expected to refer back to the textbooks used in their previous International Business courses, in particular (but not exclusively):

1. Deresky, H. 2017. International Management: Managing across borders and cultures. Essex, England:


2. Steers, R.M., Nardon, L., Sanchez-Runde, C.J., Samaratunge,  R., Ananthram, S., Fan, D., & Lui, Y. 2017.

Managing across cultures. Australasian Edition. UK: Cambridge University Press.

3. Gooderham, P., Grogaard, B., & Nordhaug, O. 2013. International Management: Theory and Practice.

Cheltenham, UK.

6. Course Evaluation & Development

Feedback is regularly sought from students and continual improvements are made based on this feedback. At the end of this course, you will be asked to complete the myExperience survey, which provides a key source of student evaluative feedback. Your input into this quality enhancement process is extremely valuable in assisting us to meet the needs of our students and provide an effective and enriching learning experience. The results of all surveys are carefully considered and do lead to action towards enhancing educational quality.

The re-design of this capstone course is based on the 2019 APR review and responds to the request for a more practical and engaging experiential learning experience. It has a greater focus on SMEs (a gap that was identified); a 'more authentic, real-world course design; and more formative assessments (e.g. staged assessment of reflection and teamwork). Students will be working for real companies, will be required to conduct primary data collection as part of their industry analysis, and will meet with a broad range of professionals who work in the field of international business to offer them an introduction to what it means to work in this field.

Given the ongoing challenges with Covid-19, the course is designed to be offered in hybrid form. Students are encouraged to attend face-to-face, but for those who are not in the country, the course will be offered online.

7. Course Schedule

Note: for more information on the UNSW academic calendar and key dates including study period, exam, supplementary exam and result release, please visit:
Week Activity Topic Assessment/Other
1: May 30Seminar
  • Introduction to experiential learning
  • Team formation & client allocation
  • Preparing for the client meeting
  • Participation and engagement


  • Team formation
  • Contacting the client
  • Preparing the client meeting
  • Participation and engagement
  • Prepare and conduct client meeting, due Friday 3 June (not a marked assignment)
2: June 6Seminar
  • Reflection
  • Writing a scoping document
  • The institutional environment in Australia
  • Participation and engagement


  • Client value proposition
  • Client business model canvas
  • Client’s strategic competencies & challenges
  • Writing the scoping document
  • Participation and engagement
  • Scoping document, due Thursday 9 June 4PM (marked assignment)
Guest speaker

Mr Andrew Carter (AU Trade Commissioner Education for Mainland China, Hong Kong & Taiwan): Introduction to China, HK & Taiwan and the role of 'Austrade'.

  • Participation and engagement
Week 3: June 13Seminar (Asynchronous)
  • Project planning
  • Value chain analysis
  • Stakeholder analysis
  • Participation and engagement


  • Value chain analysis
  • Stakeholder analysis
  • Participation and engagement
  • Reflection 1, due Thursday 16 June 4PM (marked assignment)
Week 4: June 20Seminar
  • Comparative country & Industry analysis
  • Maximizing secondary sources
  • Marketing challenges in international business
  • Participation and engagement


  • Country & industry analysis
  • VRIO
  • Participation and engagement
Guest speaker

Mr Steve Owen (Executive Director AirPhysio): The role of marketing in the global expansion strategy

  • Participation and engagement
Week 5: June 27Seminar
  • Primary research methods for IB projects
  • Participation and engagement


  • Cold calling – draft email
  • The elevator speech
  • The interview


  • Participation and engagement
  • Send out emails for interviews, due Friday 1 July (not a marked assignment)

Teams each get 15 minutes to interview Mrs Dianne Tipping, Chair of Export Council of Australia; MD of Excon Pty Ltd.

  • Participation and engagement
Week 6: July 4No class


  • At least one interview completed, due Friday 8 July (not a marked assignment)
Week 7: July 11Seminar

Barriers to overcome:

  • Navigating the regulatory environment
  • Financial aspects of cross-border activities
  • Participation and engagement


  • Analysis of regulatory environment
  • Cost analysis and pricing model
  • Participation and engagement
  • At least 2 interviews completed, due Friday 15 July (not a marked assignment)
  • Reflection 2, due Thursday 14 July 4PM (marked assignment)
Guest speakers

Mr Fabiano Deffenti (IB Lawyer Brazil, US & AU): Navigating the regulatory environment

Mr Najib Lawand (MD Export Connect): Export pricing models

  • Participation and engagement
Week 8: July 18Seminar
  • From critical and analytical thinking to creative thinking and business acumen
  • SWOT analysis & strategic options
  • Making strategic recommendations
  • Participation and engagement
  • Summarizing the analysis
  • SWOT
  • Strategic options
  • Identify knowledge gaps and plan how to address them
  • Participation and engagement
Week 9 : July 25Seminar
  • Professional presentation skills
  • Writing a professional consulting report
  • Participation and engagement


  • Presentation framework
  • Report framework
  • Participation and engagement
Week 10: Aug 1Scheduled Presentations

Client presentations (see separate schedule on Moodle)

  • Presentation, due 1 August (check Moodle for time schedule)
  • Reflection 3, due Friday 5 August 4PM
Week 11: Aug 8Teamwork

Completion of client reports

  • Client report, due Wednesday 10 August 4PM
  • Self-and peer feedback, due Friday 12 August 4PM

8. Policies and Support

Information about UNSW Business School program learning outcomes, academic integrity, student responsibilities and student support services. For information regarding special consideration, supplementary exams and viewing final exam scripts, please go to the key policies and support page.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  For PG Research PLOs, including Master of Pre-Doctoral Business Studies, please refer to the UNSW HDR Learning Outcomes

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.

UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Services team.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload

Attendance and Engagement

Your regular attendance and active engagement in all scheduled classes and online learning activities is expected in this course. Failure to attend / engage in assessment tasks that are integrated into learning activities (e.g. class discussion, presentations) will be reflected in the marks for these assessable activities. The Business School may refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g. tutorials, flipped classroom sessions, seminars, labs, etc.). If you are not able to regularly attend classes, you should consult the relevant Course Authority.

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

The University and the Business School provide a wide range of support services and resources for students, including:

Business School Learning Support Tools
Business School provides support a wide range of free resources and services to help students in-class and out-of-class, as well as online. These include:

  • Academic Communication Essentials – A range of academic communication workshops, modules and resources to assist you in developing your academic communication skills.
  • Learning consultations – Meet learning consultants who have expertise in business studies, literacy, numeracy and statistics, writing, referencing, and researching at university level.
  • PASS classes – Study sessions facilitated by students who have previously and successfully completed the course.
  • Educational Resource Access Scheme – To support the inclusion and success of students from equity groups enrolled at UNSW Sydney in first year undergraduate Business programs.

The Nucleus - Business School Student Services team
The Nucleus Student Services team provides advice and direction on all aspects of enrolment and graduation. Level 2, Main Library, Kensington 02 8936 7005 /

Business School Equity, Diversity and Inclusion
The Business School Equity, Diversity and Inclusion Committee strives to ensure that every student is empowered to have equal access to education. The Business School provides a vibrant, safe, and equitable environment for education, research, and engagement that embraces diversity and treats all people with dignity and respect.

UNSW Academic Skills
Resources and support – including workshops, individual consultations and a range of online resources – to help you develop and refine your academic skills. See their website for details.

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9065 9444

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333

Support for Studying Online

The Business School and UNSW provide a wide range of tools, support and advice to help students achieve their online learning goals. 

The UNSW Guide to Online Study page provides guidance for students on how to make the most of online study.

We recognise that completing quizzes and exams online can be challenging for a number of reasons, including the possibility of technical glitches or lack of reliable internet. We recommend you review the Online Exam Preparation Checklist of things to prepare when sitting an online exam.