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Organizations are awash with data and for the next generation of managers understanding data and the ways it can be analysed and used to help guide decision making is becoming a critical skill. This course introduces students to key principles in data analytics and gives them hands on experience in using analytical tools to derive business insights. Emphasis will be placed on the managing and sourcing data, the analytic process and the role of leadership in supporting the organisational and cultural change associated with the transformation to becoming a data-driven organisation. As part of the business analytics process you will build predictive models.