MNGT5201 Economics in Management Practice - 2019

Blended, Kensington
Term 1
6 Units of Credit

Offering Selection

1. Course Details

Summary of Course

The performance of an organisation is driven by firm-specific, industry and economic factors. Economics in Management Practice has been developed to give you a deeper understanding of all three of these factors and to provide a rigourous foundation for any further study that you pursue in the area of Strategy.

Microeconomics is the focus of Units 1 to 6 of this course. It provides you with a deeper understanding of both firm-specific and industry factors that drive financial performance. These Units cover the purchase decisions of individual customers and how the features of the industry will influence company profitability. An understanding of microeconomics helps managers to better understand and predict the behaviour of customers, competitors and suppliers. These concepts are foundational to any further study in the area of strategy.

Macroeconomics is the focus of Units 7 to 11 of this course. It provides you with a deeper understanding of the economic factors that drive financial performance. These Units cover that factors that drive economic growth, inflation, employment, interest rates and exchange rates. An understanding of macroeconomics helps managers to better understand and predict how changes in the economy will affect the industry in which they operate.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

This course is integral to your understanding of strategy and is also the foundation of concepts used in other courses.

  • Strategy as a discipline is founded on the principles covered in Units 1 to 6. Studying strategy without these foundations can result in a superficial understanding of strategic concepts. 
  • Many of the concepts covered in this course are integral to the study of Corporate Finance. For instance, Units 1 to 6 of this course help you to better understand the industry in which you are competing. Units 7 to 11 help you to better understand the economy. Together, these help you to develop more sophisticated business cases in Corporate Finance that take into accout both industry and economic factors that drive financial performance.
  • Understanding the dynamics of costs and revenue will also help you to better understand financial statements in Accounting & Financial Management.
  • Economic thinking around consumer behaviour and market structure will also help you understand key concepts in Marketing Management such as the importance of differentiation, consumer segmentation and brand management.
  • Understanding the principles of human bias through behavioural economics will also help you understand some of the principles covered in Managing People & Organisations

There are no prerequisites for this course. Even though the concepts covered in Economics in Management Practice are foundational to many of the core courses, you can study this course before or after you have completed these other courses.

Additonal Course Details

2. Staff Contact Details

Position Name Email Location Phone Consultation Times
Course FacilitatorGeorge Kadmos
Course LeaderAndrew Hingston

For questions about the course content or assessments, please post your question to the General Forums on the course website.

For questions that are inappropriate for posting on the course website forums, please email your class facilitator using the above contact details.

3. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

The recommended approach to learn each Unit is as follows:

  1. Review your summary notes for all previous Units of the course (30 min)
  2. Perform a skim read of the course notes to identify the structure and content marking any sections that appear to be important (5 min)
  3. Either read the course notes, watch the videos or listen to the audio narrations (55 min). If you watch the videos or listen to the audio narrations, it can be helpful to read the course notes at the same time.
  4. Write a summary of the main points in the Unit (30 min). You may find it helpful to visualise these main points using a mind-map or other tool.
  5. Prepare answers to the 'Discussion Questions' (1 hour)
  6. Attempt the Quiz (1 hour)
  7. Bring your answers to the discussion questions to class (for face-to-face students) or discuss them in the forums (web students)

It is expected that the preparation time for each Unit is approximately 4 hours. Some students have found it helpful to adopt the 'pomodoro method' which involves 25 minutes on and 5 minute off rotation in order to maintain concentration and productivity.

Note that you will also be working on extensively on your Assignment during Weeks 5 to 11 and so the workload during these weeks may be significantly higher.

Learning Activities and Teaching Strategies

You have four major resources to help you learn:

  1. Course Resources: These comprise of the course notes, video and audio narrations and the discussion questions & solutions. You will do much of your learning outside the classroom by working through the course notes and by completing the associated discussion questions.
  2. Class Facilitator: Your facilitator will guide your learning by guiding discussion, answering questions, providing practical insights and providing you with feedback on your assignments.
  3. Fellow Students: Your colleagues in your class are an invaluable potential source of learning for you. Their work and life, and their willingness to question and argue with the course materials, the facilitator, and your views, represent a great learning opportunity. They bring much valuable insight to the learning experience.
  4. AGSM Learning Guide: This document is availale on the course website. It includes some guides that will help you learn more about effective study practices and techniques.

Course Structure

The topics of each Unit of the course are as follows:

  1. Economic Thinking - frameworks for understanding rational thinking, robust thinking and biased (behaviour) thinking.
  2. Demand and Supply - frameworks for understanding the drivers of price and volume in competitive markets.
  3. Elasticity and Value - frameworks for understanding the sensitivity of consumers to price and other factors, capturing value and government regulation.
  4. Costs and Profit - frameworks for a deeper understanding of the drivers of cost per unit and profitability of organisations that underly financial statements.
  5. Market Power - frameworks for understanding how market structure can drive the profit pools of an industry over the short and long-run.
  6. Strategic Rivarly - frameworks for understanding and predicting how the competitive interactions between rivals influence financial performance.
  7. The Economy - frameworks for understanding how the economy works.
  8. Interest Rates - frameworks for understanding and predicting the drivers of interest rates and the borrowing costs of organisations.
  9. Exchange Rates - frameworks for understanding what drives exchange rates and the associated international competitiveness of our organisations.
  10. Economic Growth - frameworks for understanding and predicting booms and recessions in the economy.
  11. Economic Policy - frameworks for understanding how government and central bank economic policy will influence the economy.
  12. Case Study and Review - a case astudy and review for the exam.

5. Course Resources

The course materials are available from the 'Course Resources' section of the course website. The key resources include:

  1. Course Notes - Your readings for each Unit of the course. This is your main learning resource.
  2. Video and Audio Narrations - We have also recorded video and audio narrations of the course notes for those who would prefer to watch or listen to the course material rather than read them.
  3. Discussion Questions and Solutions - These are the practice exercises and discussion questions for each Unit. If you are in a face-to-face class, these will be discussed in class and should be prepared beforehand. If you are in a web class, these will be discussed in the forums.

The course website also contains detailed instructions for each assessment of this course. Each assessment has a dedicated section of the course website.

The UNSW Library gives you access to many online journals and magazines including The Economist and Harvard Business Review
You can access the library website here: 

6. Course Evaluation & Development

Continual Course Improvement

Student Response

In 2018, Economics in Management Practice , was the highest rated of the core courses in the Full-time MBA Program with 95.7% of respondents indicating that they were statisfied with the course. In the Executive MBA and MBAX Programs, 98.2% of respondents indicated that they were satisfied with the course in 2018.

Response to Student Feedback

In response to student feedback in 2018, the due date for the group assignment has been set to be one week earlier to give some more time to prepare for the final take-home exam. Also, various other minor incremental improvements have been made to the course notes, various discussion questions and solutions based on specific ideas and feedback from students (thanks!).

7. Course Schedule

For AGSM academic calendars and key dates please visit
Week Activity Topic Detail/Engagement Assessment Task
Week 1 Unit 1Economic Thinking

Participation (weekly)

1 : Participation
Week 2 Unit 2Demand and Supply

Unit 2 Quiz

2 : Quizzes
Week 3 Unit 3Elasticity and Value

Unit 3 Quiz

2 : Quizzes
Week 4 Unit 4Cost and Profit

Unit 4 Quiz

2 : Quizzes
Week 5 Unit 5Market Power

Unit 5 Quiz

2 : Quizzes
Week 6 Unit 6Strategic Rivalry

Unit 6 Quiz
Assignment Proposal Due

3 : Assignment
2 : Quizzes
Week 7 Unit 7The Economy

Unit 7 Quiz

2 : Quizzes
Week 8 Unit 8Interest Rates

Unit 8 Quiz

2 : Quizzes
Week 9 Unit 9Exchange Rates

Unit 9 Quiz

2 : Quizzes
Week 10 Unit 10Economic growth

Unit 10 Quiz
Assignment Due

3 : Assignment
2 : Quizzes
Week 11 Unit 11Economic Policy

Unit 11 Quiz
Presentation Due

3 : Presentation
2 : Quizzes
Week 12 Unit 12Case Study

4 Take-home Exam (40%) Start date: Thursday 9 May 2019 (Week 12) at 3pm (Sydney time)

4 : Examination
Week 13 Exam

4 Take-home Exam (40%) Due date: Thursday 16 May 2019 (Week 13) at 3pm (Sydney time)


4 : Examination

8. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations.
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning Centre
The UNSW Learning Centre provides academic skills support services, including workshops and resources, for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Educational Support Service
Educational Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process. Check their website to request an appointment or to register in the Academic Success Program.
John Goodsell Building, Ground Floor.
02 9385 4734

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333

Disability Support Services
UNSW Disability Support Services provides assistance to students who are trying to manage the demands of university as well as a health condition, learning disability or who have personal circumstances that are having an impact on their studies. Disability Advisers can arrange to put in place services and educational adjustments to make things more manageable so that students are able to complete their course requirements. To receive educational adjustments for disability support, students must first register with Disability Services.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

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