MNGT5202 Entrepreneurship and Innovation - 2021

Subject Code
Study Level
Commencing Term
Term 2
Total Units of Credit (UOC)
Delivery Mode
Full-time, Session 1, Kensington

1. Course Details

Summary of Course

This course suits individuals looking to build their strategic abilities around entrepreneurship and corporate innovation. It provides exposure to both the fundamentals of business innovation and the practical aspects of identifying, evaluating and moving business ideas forward. The course uniquely links current students with innovators, venture capital (VC) groups, and successful startup CEOs.

This dynamic course pulls together many of the components already learned in the MBA Program, providing those with entrepreneurial aspirations the opportunity to realise their dreams.

Two streams of entrepreneurship are covered in the course: startup creation and corporate innovation. Three specific methodologies of corporate innovation will be covered: Design Thinking, Open Innovation and The Lean Startup.

This is a hands-on opportunity to learn about venture creation, resourcing, strategy and management, design and corporate innovation involving group work in real ventures and corporations. Entrepreneurship and Innovation is a hot topic today - many companies continue to raise money through angels and VCs, but the road is a challenging one.

Understanding about what makes entrepreneurship and innovation work - what are the magic ingredients that make a startup work - is paramount to success. The traditional corporation stifles entrepreneurship, and many smart companies today are grappling with the challenge of how to build a culture of entrepreneurship and innovation within the corporation, at the same time as driving the success of the company engine.

Students will be working in teams.

There is a significant emphasis on guest speakers and implementation.

Class work is primarily case/discussion/simulation-based, and heavily weighted towards discussion.

Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the Class Timetable website for the most up-to-date teaching times and locations.

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

Every industry vertical is being disrupted. Entrepreneurial and innovative ventures are responsible for a significant share of growth, employment and value-add in today's economy. Entrepreneurial skills are being used to launch companies, revive acquired businesses, create new growth and cultural change within corporations and achieve significant social outcomes.

Entrepreneurship in a flat world involves taking on the additional challenges of growing businesses across different cultures and managing a diverse mix of activities. Specific aims of this course are to:

1. understand why entrepreneurship is driving innovation and new ventures - in both the startup economy and the corporation

2. understand the different types of disruption - small scale to large

3. impart an understanding of the key characteristics of successful entrepreneurs and ventures - both startup entrepreneurship and corporate entrepreneurship

4. inspire participants to establish or understand ventures, based on a realistic view of the benefits and trade-offs

5. impart skills in identifying and evaluating opportunities, developing strategies for growth and securing the resources required

6. learn directly from successful entrepreneurs about the issues they confronted, approaches they took and how they managed the consequences

7. understand and have practical experience in current innovation strategies

8. understand the barriers and drivers of innovation

9. understand how innovation can be applied within the corporation

10. go through the steps of defining and building a startup

11. understand how experiments are defined and tested in the marketplace

12. define a pitch and present to a panel of investors

13. understand why entrepreneurial thinking is important in the corporate world.

Additional Course Details

Responsible Management Curriculum at AGSM

The Responsible Management Curriculum at AGSM is a whole-of-program systematic approach to integrating responsible management into your MBA education. This includes ethical, sustainable and inclusive thinking, decision-making and action. The curriculum incorporates innovative pedagogy and curriculum into three core components, plus an optional component to achieve an additional credential.

Pre-MBA - Responsible Management - Foundations

You will complete our core pre-MBA module prior to the commencement of Session 1 to understand the fundamental challenges to ethical, sustainable and inclusive leadership today and to acquire the frameworks, tools and concepts that can help you to solve them.

During MBA

  • Responsible Management in Context: You will commence Week 1 of every core course, including this course, with a unit on the material issues relating to responsible management in that discipline. This unit will help you to understand the most challenging ethical and sustainable issues in each discipline and help you apply your foundational knowledge of responsible management to solving these most challenging problems that managers face today.
  • Responsible Management in Action: You will have the opportunity to engage in facilitated discussions, workshops, and masterclasses with thought leaders in Responsible Management. These sessions are optional. However, they are a requirement for those students seeking to become an AGSM Fellow of Responsible Management.

Post-MBA (optional) - Fellowship of Responsible Management

Students have the opportunity to achieve the credential 'AGSM Fellow of Responsible Management'. This requires participation in the seminar series - Responsible Management in Action - each term and submission of a Responsible Management Portfolio prior to graduation. The final requirement is for each applicant to complete a viva in front of a panel of esteemed leaders at graduation. Successful candidates will be awarded the postnominal FRM and a digital credential, along with ongoing access to the 'Responsible Management in Action' Series.

3. Staff Contact Details

Position Name Email Location Phone Consultation Times
FacilitatorPhil Hayes-St Clair

4. Learning and Teaching Activities

Approach to Learning and Teaching in the Course

The course uses a combination of in-class sessions, case studies, presentations by entrepreneurs/innovators and discussion panels to provide both theory and shared experience with practitioners.

It provides an opportunity to synthesise and apply other disciplines taught at the AGSM, including marketing, finance, strategy, and management of people and organisations.

Students who have a venture they wish to launch or one they are associated with are also strongly encouraged to use this course as a vehicle to progress their opportunity.

The course will also assist students who are about to embark on a corporate career and wish to understand how to preserve their entrepreneurial flair within the corporation.

Learning Activities and Teaching Strategies

Course Structure

6. Course Resources

You have four major resources to help you learn:

  1. The course materials, which you will access via your Moodle class.
  2. Your interaction with your facilitator. The facilitator's job is to guide your learning by conducting the class discussion, answering questions that might arise, providing insights from their practical experience and understanding of theory, providing you with feedback on your assessments, and directing discussions and debates that will occur between you and your co-participants in the course.
  3. Your co-participants. Your class colleagues are an invaluable potential source of learning for you. Their work and life, and their willingness to question and argue with the course materials, the facilitator and your views, represent a great learning opportunity. They bring much valuable insight to the learning experience.
  4. In addition to course-based resources, please also refer to the AGSM Online Learning Toolkit (available in Moodle) for tutorials and guides that will help you learn more about effective study practices and techniques.

Recommended reading:

1. The lean startup by Eric Ries

2. The art of the start: The time-tested, battle-hardened guide for anyone starting anything by Guy Kawasaki

3. Inside Steve's brain by Leander Kahney

4. Entrepreneurship: Successfully launching new ventures by Bruce Barringer and Duane Ireland, 3rd edn, 2010

5. Grow from within: Mastering corporate entrepreneurship and innovation by Robert Wolcott and Michael Lippitz

Other resources


BusinessThink is UNSW's free, online business publication. It is a platform for business research, analysis and opinion. If you would like to subscribe to BusinessThink, and receive the free monthly e-newsletter with the latest in research, opinion and business then go to

7. Course Evaluation & Development

Continual Course Improvement

AGSM courses are revised each time they run, with updated course outlines and assessment tasks developed. Changes relating to any industry developments will also be included.

Additionally, the AGSM surveys students each time a course is offered. The data collected provides anonymous feedback from students on the quality of course content and materials, class facilitation, student support services and the program in general. This student feedback is considered during all course revisions.

Student Response

Important feedback from students included the need to:

  • better leverage class pre-reading to core concepts and class discussion
  • reduce assessment options for the course.

Response to Student Feedback

We refined and updated the class pre-reading/listening materials to provide greater emphasis on class discussion so that students can adapt and apply it to their knowledge of entrepreneurship and corporate innovation.

We have streamlined assessments and revised marking criteria.

8. Course Schedule

Week Activity Topic Detail/Engagement Assessment Task
Week 1 Small Group ActivityWhat is entrepreneurship, why it matters and how it stimulates growth
  • Explain entrepreneurship and intrapreneurship and their importance
  • Size, rate of growth and types of entrepreneurship around the world and in Australia
  • Nine important questions in a business model canvas that apply to startups and new corporate innovation
  • Introduce how experiments are designed
Assessment 1 : Contribution to class discussion
Week 2 Case StudyIdentifying a valuable problem and selling the vision
  • Turning the business model canvas questions into a pitch deck
  • Techniques on how to deliver a pitch
  • How to respond to questions and objections
Assessment 1 : Contribution to class discussion
Week 3 Guest SpeakerBuilding a minimum viable product and modelling traction
  • Difference between vanity metrics and traction metrics
  • Identifying data to use to measure traction
  • How to communicate momentum internally and externally
  • Typical growth cycles for startups
Assessment 1 : Contribution to class discussion
Week 4 Case StudyFunding cycles and how to raise capital
  • Founders, friends and family
  • Angel and venture investment
  • Equity and debt investments
  • Implications of investments on selling or winding up a venture
Assessment 1 : Contribution to class discussion
Week 5 Guest SpeakerEstablishing and strengthening culture
  • Defining culture in startups
  • How to identify 'growing pains' and develop a cohesive culture in a growing venture
  • Managing communication, living values and developing habits that help a venture scale
  • Examining 'innovation parenting' in a growing organisation
Assessment 1 : Contribution to class discussion
Week 6 Independent Study Week
Week 7 Guest SpeakerSocial impact and entrepreneurship
  • Understanding the role of entrepreneurism in social impact
  • Recognising the importance of systems thinking in social impact
  • Examining the role of entrepreneurial startups in promoting Indigenous Australia or disability in Australia
Assessment 1 : Contribution to class discussion
Week 8 Case StudyIntroduction to corporate innovation and why it is important
  • The innovation radar and balancing offence and defensive strategies
  • Identifying and managing the top five obstacles to corporate innovation
Assessment 1 : Contribution to class discussion
Week 9 Guest SpeakerThe anatomy of successful corporate innovations
  • Examining the common themes and management decisions that led to impactful corporate innovations
  • Identifying the key insights that led to the company investing in the innovation
Assessment 1 : Contribution to class discussion
Assessment 2 : Major Individual Project
Week 10 Case StudyInnovation through acquisition
  • Identifying and exploring how innovation ecosystems and competitive advantage can happen via acquisition:

    • LinkedIn > Microsoft
    • DocSend > Dropbox
    • Gimlet Media and Anchor > Spotify
Assessment 1 : Contribution to class discussion
Week 11 Guest SpeakerIdentifying today's corporate innovation leaders
  • Identifying which large organisations are innovation leaders and understanding what makes them tick
Assessment 1 : Contribution to class discussion
Assessment 3 : Major Group Project - Growing through a Pandemic - Airbnb

9. Policies and Support

Information about UNSW Business School protocols, University policies, student responsibilities and education quality and support.

Program Learning Outcomes

The Business School places knowledge and capabilities at the core of its curriculum via seven Program Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the duration of all coursework programs in the Business School.

PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each Business School program. They articulate what you should know and be able to do upon successful completion of your degree.

Upon graduation, you should have a high level of specialised business knowledge and capacity for responsible business thinking, underpinned by ethical professional practice. You should be able to harness, manage and communicate business information effectively and work collaboratively with others. You should be an experienced problem-solver and critical thinker, with a global perspective, cultural competence and the potential for innovative leadership.

All UNSW programs and courses are designed to assess the attainment of program and/or course level learning outcomes, as required by the UNSW Assessment Design Procedure. It is important that you become familiar with the Business School PLOs, as they constitute the framework which informs and shapes the components and assessments of the courses within your program of study.

PLO 1: Business knowledge

Students will make informed and effective selection and application of knowledge in a discipline or profession, in the contexts of local and global business.

PLO 2: Problem solving

Students will define and address business problems, and propose effective evidence-based solutions, through the application of rigorous analysis and critical thinking.

PLO 3: Business communication

Students will harness, manage and communicate business information effectively using multiple forms of communication across different channels.

PLO 4: Teamwork

Students will interact and collaborate effectively with others to achieve a common business purpose or fulfil a common business project, and reflect critically on the process and the outcomes.

PLO 5: Responsible business practice

Students will develop and be committed to responsible business thinking and approaches, which are underpinned by ethical professional practice and sustainability considerations.

PLO 6: Global and cultural competence

Students will be aware of business systems in the wider world and actively committed to recognise and respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact, communicate and work effectively in diverse environments.

PLO 7: Leadership development

Students will develop the capacity to take initiative, encourage forward thinking and bring about innovation, while effectively influencing others to achieve desired results.

These PLOs relate to undergraduate and postgraduate coursework programs.  Separate PLOs for honours and postgraduate research programs are included under 'Related Documents'.

Business School course outlines provide detailed information for students on how the course learning outcomes, learning activities, and assessment/s contribute to the development of Program Learning Outcomes.



UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities, a set of generic abilities and skills that all students are expected to achieve by graduation. These capabilities articulate the University’s institutional values, as well as future employer expectations.

UNSW Graduate CapabilitiesBusiness School PLOs
Scholars capable of independent and collaborative enquiry, rigorous in their analysis, critique and reflection, and able to innovate by applying their knowledge and skills to the solution of novel as well as routine problems.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 7: Leadership development

Entrepreneurial leaders capable of initiating and embracing innovation and change, as well as engaging and enabling others to contribute to change
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 6: Global and cultural competence
  • PLO 7: Leadership development

Professionals capable of ethical, self-directed practice and independent lifelong learning
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 5: Responsible business practice

Global citizens who are culturally adept and capable of respecting diversity and acting in a socially just and responsible way.
  • PLO 1: Business knowledge
  • PLO 2: Problem solving
  • PLO 3: Business communication
  • PLO 4: Teamwork
  • PLO 5: Responsible business practice
  • PLO 6: Global and cultural competence

While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also provide you with a great deal of choice and flexibility.  The Business School strongly advises you to choose a range of courses that assist your development against the seven PLOs and four graduate capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio as evidence in employment applications as well as a reference for work or further study. For support with selecting your courses contact the UNSW Business School Student Centre.

Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism, academic practices, citations and evidence based learning are all considered basic concepts that successful university students understand. Learning how to communicate original ideas, refer sources, work independently, and report results accurately and honestly are skills that you will be able to carry beyond your studies.

The definition of academic misconduct is broad. It covers practices such as cheating, copying and using another person’s work without appropriate acknowledgement. Incidents of academic misconduct may have serious consequences for students.


UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct Registers.

Below are examples of plagiarism including self-plagiarism:

Copying: Using the same or very similar words to the original text or idea without acknowledging the source or using quotation marks. This includes copying materials, ideas or concepts from a book, article, report or other written document, presentation, composition, artwork, design, drawing, circuitry, computer program or software, website, internet, other electronic resource, or another person's assignment, without appropriate acknowledgement of authorship.

Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original structure and/or progression of ideas of the original, and information without acknowledgement. This also applies in presentations where someone paraphrases another’s ideas or words without credit and to piecing together quotes and paraphrases into a new whole, without appropriate referencing.

Collusion: Presenting work as independent work when it has been produced in whole or part in collusion with other people. Collusion includes:

  • Students providing their work to another student before the due date, or for the purpose of them plagiarising at any time
  • Paying another person to perform an academic task and passing it off as your own
  • Stealing or acquiring another person’s academic work and copying it
  • Offering to complete another person’s work or seeking payment for completing academic work

Collusion should not be confused with academic collaboration (i.e., shared contribution towards a group task).

Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary' source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work and presents it as new findings without referencing the earlier work, either in its entirety or partially. Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a body of work that has already been submitted for assessment without proper citation.

To see if you understand plagiarism, do this short quiz:


The University also regards cheating as a form of academic misconduct. Cheating is knowingly submitting the work of others as their own and includes contract cheating (work produced by an external agent or third party that is submitted under the pretences of being a student’s original piece of work). Cheating is not acceptable at UNSW.

If you need to revise or clarify any terms associated with academic integrity you should explore the 'Working with Academic Integrity' self-paced lessons available at:

For UNSW policies, penalties, and information to help you avoid plagiarism see: as well as the guidelines in the online ELISE tutorials for all new UNSW students: For information on student conduct see:

For information on how to acknowledge your sources and reference correctly, see: If you are unsure what referencing style to use in this course, you should ask the lecturer in charge.

Student Responsibilities and Conduct

​Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

Information and policies on these topics can be found on the 'Managing your Program' website.


It is expected that you will spend at least ten to twelve hours per week studying for a course except for Summer Term courses which have a minimum weekly workload of twenty to twenty four hours. This time should be made up of reading, research, working on exercises and problems, online activities and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities.

We strongly encourage you to connect with your Moodle course websites in the first week of semester. Local and international research indicates that students who engage early and often with their course website are more likely to pass their course.

View more information on expected workload


Your regular and punctual attendance at lectures and seminars or in online learning activities is expected in this course. The Business School reserves the right to refuse final assessment to those students who attend less than 80% of scheduled classes where attendance and participation is required as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance

General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class.

View more information on student conduct

Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others.

View more information on Health and Safety

Keeping Informed

You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

Student Support and Resources

​The University and the Business School provide a wide range of support services and resources for students, including:

Business School EQS Consultation Program
The Consultation Program offers academic writing, literacy and numeracy consultations, study skills, exam preparation for Business students. Services include workshops, online resources, individual and group consultations. 
Level 1, Room 1035, Quadrangle Building.
02 9385 4508

Communication Resources
The Business School Communication and Academic Support programs provide online modules, communication workshops and additional online resources to assist you in developing your academic writing.

Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission, enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189

UNSW Learning & Careers Hub
The UNSW Learning & Careers Hub provides academic skills and careers support services—including workshops, individual consultations and a range of online resources—for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
02 9385 2060

Student Support Advisors
Student Support Advisors work with all students to promote the development of skills needed to succeed at university, whilst also providing personal support throughout the process.
John Goodsell Building, Ground Floor.
02 9385 4734

International Student Support
The International Student Experience Unit (ISEU) is the first point of contact for international students. ISEU staff are always here to help with personalised advice and information about all aspects of university life and life in Australia.
Advisors can support you with your student visa, health and wellbeing, making friends, accommodation and academic performance.
02 9385 4734

Equitable Learning Services
Equitable Learning Services (formerly Disability Support Services) is a free and confidential service that provides practical support to ensure that your health condition doesn't adversely affect your studies. Register with the service to receive educational adjustments.
Ground Floor, John Goodsell Building.
02 9385 4734

UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
02 9385 5418

Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650

Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle regularly.
02 9385 3331

UNSW IT provides support and services for students such as password access, email services, wireless services and technical support.
UNSW Library Annexe (Ground floor).
02 9385 1333