MNGT5352 Marketing Strategy

MNGT5352
Postgraduate
6 Units of Credit
AGSM

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The objective of Marketing Strategy is to demonstrate the benefits of undertaking marketing within a strategic framework. At the end of the course students should be able to conduct a complete audit of the marketing environment facing the firm, understand how to generate new marketing options and develop defensive actions, and use the marketing mix and account management strategies to realize the various roles of products and services within the organization.

MNGT5352