MNGT7483 Strategic Management 1 - Detecting and Selecting Business Opportunities

12 Units of Credit

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The Strategic Management Year (SM Year) is the capstone program of the MBA (Executive). The design of the SM Year is organised around the general manager's fundamental problems, and arranged to reflect the different stages of the organisational life cycle. Detecting and Selecting Business Opportunities is the first of the four subjects in the SM Year. The course is constructed around four specific problems faced by the manager in the early stages of a business; How do I formulate a successful strategy? How do I position the organisation to compete? How do I sell a business plan to potential investors? How do I evaluate the level of risks associated with a proposed business? The course seeks to provide opportunity for you to explore the answers to these questions, and to develop self reflective team working and communication skills. Additionally the SM Year explores four themes across all four courses; Economic Logic Formulation Entrepreneurship Leadership Decision Making