MNGT8356 Services Marketing

MNGT8356
Postgraduate
6 Units of Credit
AGSM

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This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. While the course examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created.

MNGT8356