SERV2001 Destination Marketing

6 Units of Credit

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The success of most tourism businesses is reliant on the competitiveness of the host destination. This course examines the specialised nature of destination marketing to enhance students' understanding of the opportunities, challenges and constraints facing destination marketing organisations in an increasingly competitive tourism market place. Emphasises a strategic approach to marketing of destinations, which includes development of strategic and tactical campaigns, the management of destination demand and the development and management of destination image.