SERV2003 Service Industry Project

6 Units of Credit

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A work experience project is a mandatory part of the degree program. This will be supplemented by lectures/seminars on a range of related, contemporary services marketing topics. It is envisaged the project topics might centre around blueprinting the services processes in order to solve a service operational problem; map and analyse the service quality processes (e.g. the gap model of service quality) of an organisation and prepare a set of recommendations for quality improvement; or mapping the key touchpoints and defining where value is created in an organisation's service processes; or perhaps analysing and reporting on a organisations employment branding processes. A key learning outcome will be students ability to put various services models, frameworks and theories into practice.