SERV4001 Tourism Policy and Planning

SERV4001
Undergraduate
6 Units of Credit
Marketing

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This course integrates the knowledge developed in Fundamentals of Tourism, Tourism Law/Economics of Tourism and Destination Marketing into a course that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. The course analyses a range of critical factors such as carrying capacity, yield management and risk management. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning.

SERV4001