SERV4003 Strategic Management in Tourism & Hospitality

SERV4003
Undergraduate
6 Units of Credit
Marketing

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This capstone course introduces key concepts associated with global tourism and hospitality strategic management and the practical experience of analysis in, and application to, contemporary case studies. The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organisations and enterprises in various to tourism and hospitality industry sectors. It encourages creative strategic management problem solving in preparation for graduate ently into the workforce. The areas of study in the course develop application of the case method of analysis linked to classical strategic anagement tools for international tourism and hospitality management. The course includes presentations from key industly executives with analysis of current strategic management challenges.

SERV4003