STRE3001 Managing Business Strategy

6 Units of Credit

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This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and management systems; analysis of competitive advantage; technology based industries; vertical integration strategies; competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies and a multiple-decision competitive simulation are used to illustrate strategy making in practice by corporations from around the world.