STRE3101 International Business Strategy

6 Units of Credit
Management & Governance

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This course covers the fundamentals of strategic management from the perspective of both large and small organisations operating internationally. It thus builds directly on prior studies in international business and focuses on corporate and business level strategies, rather than functional strategies. Particular emphasis is given to the dynamics of the competitive environment and emerging issues. Major topics include theoretical perspectives on strategic management in the international business arena; the interface between the firm's internal and external environments; country selection; mergers and acquisitions; management of strategic alliances; the role of government in international strategy; emerging technologies and intellectual property; strategic use of international standards; and international entrepreneurship.