TAHM5014 Business,sporting & other events management

TAHM5014
Postgraduate
6 Units of Credit
Marketing

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The course examines the place of a range of tourism events in the tourism and broader economy. It explores the types, purpose, importance (i.e. taxonomy) of events i.e. meetings, conventions, incentives, exhibitions, sporting, cultural other events. It analyses the impacts of event on local and wider community and economy – economic, environmental social/ cultural and political - and the implications of these impacts for sustainable tourism development. The course emphasises the management and marketing of events through the whole process from the initial idea and feasibility study to post event evaluation.

TAHM5014