NOTE: In addition to this Assessment summary, the 'Assessment Details Overview' is provided as a separate document, vailable on Moodle. This document provides invaluable information about each assessment mentioned in the above table.
Interview an Entrepreneur
You are expected to have interviewed an entrepreneur (20-30mins) about their business, and uploaded a 1-page report to Moodle before the Week 2 session. The purpose of the interview is to expose you to entrepreneurs’ motivations to launch and run businesses, and hear how they ‘think’ about their business (e.g., are they working on their business, or in it?).
Weekly Readiness Assurance Tests [RATs] (20%)
Weekly online Readiness Assurance Tests (RAT) assess whether you have prepared for each session. Assessable RATs are required to be completed at the beginning of session in Weeks 2 – 11; each RAT will have 4 questions related to the “REQUIRED” session materials. The RAT’s will be administered online via Moodle. All RATs will open at 6.05pm and close at 6.15pm on the day of each session. Once started, they will time-out after 6 minutes. RATs may only be attempted once. Please bring your device (laptop, tablet or other device able to access Moodle) to class, to complete the RAT quiz. If you are unable to attend a session, please contact the LIC before its commencement via email.
Pitch, & Peer to Peer Analysis + Feedback: Video (10%)
The ability to pitch a concise, cogent, and coherent business idea is a valuable entrepreneurial skill. This task has been designed to contribute to developing your Pitching skills, through practice, evaluation and feedback processes. A topic will be identified weekly in class for students to ‘pitch’ during the following week. From Weeks 2-11, each student will self-record a video of their pitch, upload their recording (via a link provided in Moodle) no later than 1 hour before the Session start (5pm). Weeks 2-8: individual, 1 minute each (unless otherwise specified); Weeks 9-11, Team pitch 3 minutes each. Full participation each week is a requirement of this assignment.
Form Teams: by the end of the Week 2 session, students must form teams of 5-6 students to do the team-based assignments. Please do NOT rush into forming teams with whoever happens to be sitting next to you in the first session. First, get to know a few classmates. The purpose of forming inter-disciplinary teams is because this process mimics the experience entrepreneurs go through when assembling their founding teams, and because inter-disciplinary teams reflect the reality of better performing ventures and most work environments.
Find & Interview a Mentor: every team is encouraged to find their own mentor to discuss their business idea for this course, ideally at least once a week. The purpose of finding a mentor is to get you to regularly talk about your ideas with ‘real’ people, who are willing to help you while you are completing this course. A mentor is someone in industry who has been an entrepreneur, founder or senior level manager for at least 3 years, and who has agreed to mentor you according to the mentoring guidelines provided (see Moodle).
Weekly Business Canvas Updates: starting in Week 4, these updates serve as a mechanism to keep your progress on track, and as means for teams to learn from each other’s actions. As a baseline, each team will provide a 2-3 minute verbal update of their progress.
Peer Evaluation via Moodle (5%)
two peer evaluations must be completed, providing feedback on team member performances.
Stage 1 & 2, Web site, Explainer Video & Hypothesis Test (15%)
This 3-part assessment, occurs across 2 Stages: 1st Draft (not graded) & 2nd Draft. Each round entails Team to Team evaluation prior to Moodle submission. The task involves creating a basic website for your business, a 90second (max) explainer video embedded in the site, a description of the hypotheses you intend to test, and how the website is designed to enable that.
Live Pitch & Demo Business (20%)
All teams must make a live oral pitch of their business idea to a group of judges (for example, entrepreneurs, investors, or business advisors) and the class. Each team will have a strict limit of 3 minutes for presentation and up to 3 minutes to answer questions from judges.
4-Page Written Business Description (20%)
This assessment will test your abilities to design a viable new business and to concisely communicate that design in a way that will attract investors, suppliers, employees, and customers. The assignment is designed to challenge you to articulate just enough business information to interest potential investors to invite you to do a longer board room presentation (not part of this course).
The aim of reflective thinking is to foster deeper learning, critical review, and self-development from your learning experiences. Weekly Video Journal: each student will self-record a weekly 1-2minute video reflection (Weeks 1-12). Note 1% penalty per reflection not submitted on time. Written Final Refelction: reviewing the 12 weekly submissions, and having completed the Written business Description & Final Pitch presentation, each student will compelte a 600 word reflection on their learning and self-development as an outcome of their efforts in this course.
In recognition successful involvement in approved pitching events held outside this class, or university, and in conjunction with a short reflective essay on the experience.