Marketing Analytics

Today’s marketing managers need to be able to use big data analytics to better understand the consumer purchase journey - and thus improve the effectiveness of their marketing strategy by offering innovative products and enhanced consumer experience.

You can gain actionable marketing analytics training with our Postgraduate Master degree in Marketing Analytics - one of the first such dedicated specialisations on offer from an Australian business school.

You will learn customer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods. You’ll exercise hands-on big data analytics to tackle globally challenging real-world problems by using such programming languages as Python and R, cloud software such as Microsoft Azure, Google Cloud, and Amazon Web Service, data visualisation software Tableau and big data management software SQL.

Find out more about course lecturers – Junbum Kwon and Songting Dong, as well as strategic advisor Harald van Heerde, industry advisor Nicolas Chu, and Head of School of Marketing Jack Cadeaux.

​​​​​​​​Area of Study

Browse the list of study areas available for postgraduate study


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