Today’s marketing managers need to be able to use big data analytics to better understand the consumer purchase journey - and thus improve the effectiveness of their marketing strategy by offering innovative products and enhanced consumer experience.
You can gain actionable marketing analytics training with our Postgraduate Master degree in Marketing Analytics - one of the first such dedicated specialisations on offer from an Australian business school.
You will learn customer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods. You’ll exercise hands-on big data analytics to tackle globally challenging real-world problems by using such programming languages as Python and R, cloud software such as Microsoft Azure, Google Cloud, and Amazon Web Service, data visualisation software Tableau and big data management software SQL.
Find out more about course lecturers –
Junbum Kwon and
Songting Dong, as well as strategic advisor Harald van Heerde, industry advisor Nicolas Chu, and Head of School of Marketing
Program Code: 7355
Duration: 0.5 years full-time, 1 year part-time
This four-course program equips you with foundation business knowledge, paving the way to a Master of Commerce. Read more...
Program Code: 8404
Duration: 1.5 years full-time, 3 years part-time
Add a business edge to your discipline – apply concepts to contemporary business situations for career success. Read more...
Program Code: 8417
Duration: 2 years full-time, 4 years part-time
This degree follows the same structure as the Master of Commerce with the option to choose four additional courses. Read more...
At UNSW Business School we believe that asking ‘why’ may lead to knowledge, but asking ‘why not’ creates innovation and progress.
Accept your offer and enrol at the UNSW Business School today!
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