AGSM MBA (Technology)

Marketing Management is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. The course places particular emphasis on the management of profitable exchange processes in the context of modern organisations and covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. Participants are required to tackle real life marketing problems and demonstrate their ability to apply classroom knowledge to their own work situations.

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Accounting - A User Perspective is designed for those who use accounting information, rather than those whose task it is to prepare it. The focus is on the understanding and use of accounting information as well as the composition and meaning of the financial statements. The course covers accounting reports prepared for external users as well as accounting reports used by managers to plan, control and make decisions.

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An understanding of economics is essential for the long-term viability of business. The economic environment in which business operates will have a vital bearing on day-to-day decisions. Economics in Management Practice lays the foundations for such knowledge. It provides a basic introduction to those economic principles that are important for business, as well as providing general economic literacy to enable participants to read and understand economic reports and to be able to communicate with and understand business people, economists and policy makers.

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This course stresses the fundamentals of corporate financial decision making with special reference to investment, financing and dividend distribution. The course develops distinct conceptual frameworks and specialised tools for solving real-world financial problems at both the personal and corporate level. Examples include funds management, mergers and acquisitions, capital raisings, portfolio selection of financial securities, public floats and the pricing of assets in the stock market. Illustrations from real-life corporate practices are used to highlight the importance and relevance of financial management to the realisation of personal and corporate financial objectives.

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Fundamentals of People Management examines the different ways in which organisations approach the management of their employees. We explore the behaviour of people at work, and the impact this has on others and on the organisation itself. We consider the relationship between people management and the organisation's strategy and locate the management of 'people at work' within various theoretical, philosophical, historical and regulatory contexts.

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Leadership In A Complex Environment addresses the need for, and value of, leadership in complex environments characterised by technology, sustainability and the need to operate across boundaries. It introduces students to contemporary models, concepts and theoretical frameworks of leadership and examines different forms of leaderships, including emergent, sustainability, cross-boundary and transformational. The course facilitates the development of personalised leadership plans for each student using theoretical knowledge. It also provides practical guidance to help students strengthen the leadership abilities they need to address business problems, exert influence and drive change across a wide range of organisations.

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This is a core course in Business Analytics, which enables organizations to make quicker, better, and more intelligent decisions to create business value in the broadest sense. This course addresses the context of business analytics and the management actions required for organizations to manage business analytics such that they can create value from their data and make progress on the transformational journey to becoming data-driven. Emphasis will be placed on the managing and sourcing data, the analytic process and the role of leadership in supporting the organizational and cultural change associated with the transformation to becoming a data-driven organization.

As part of the business analytics process you will build predictive models. This requires a basic understanding of statistics and you will therefore be required to study the material on basic statistics provided by Harvard online training. IBM’s Watson Analytics will be used to build predictive models and communicate analytic insights.

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Strategic Management will help you to apply knowledge in understanding how the managers of modern, technology-rich, sustainable organisations look to generate, communicate and fulfil a strategic vision and deliver outcomes that fulfil the purpose for which the organisations were created.

The course is designed to help you reflect on the role of strategic management and draw on concepts, issues and principles highlighted in your earlier courses in this degree program. As a result, you will understand how integrating and effectively managing the diverse range of technology, specialised and business management disciplines empowers you to be more effective in achieving your organisation's strategic goals in a rapidly changing technological organisational environment.

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Corporations and the individuals who work in them need to ensure that they operate lawfully and in a manner that meets stakeholder expectations and broader community standards of acceptable behaviour. This is true across business entities, not-for-profits and in the business of government. It requires managers to understand and be accountable for compliance with a complex array of legal and non-legal rules and expectations, derived from different sources. The reputational risk which flows from decisions influenced by personal, professional and institutional ethics can be amplified enormously by social media. This course is designed to equip students with the analytical tools to identify and manage the governance, compliance and risk management issues that arise from law, regulation and ethics in the context of businesses’ relationship with society.

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Project management involves the overall planning, control and coordination of a project. It is the process by which the responsibility for all phases is combined within one multidisciplinary function. This course introduces you to the project management skills needed during the lifetime of a project. It explores some key concepts of project management, including project risk management.

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In this course students examine the basic concepts and tools of supply chain management within the broader framework of integrated intra- and inter-firm operations. The aim of the course is to bring together related but traditionally separate sub-disciplines of management: operations management, which deals with the planning, scheduling and control of production activities within the business firm, and supply chain management, which focuses on the market-integrated production activities of networks or chains of specialised firms that sequentially convert raw materials into increasingly complex intermediate and final products. Although these two sub-disciplines have been taught at universities as separate management subjects, it is increasingly apparent that they should be combined. The sourcing of inputs from upstream suppliers and the distribution of outputs to downstream customers cannot be separated from the management of in-house production.

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This course considers the range of risks facing organisations in the areas of finance, operations, IT, innovation and reputation. An organisation’s culture can impact on the effectiveness of its risk management, which needs to be incorporated into all business planning and decision making. The course covers the role of corporate governance and compliance, and suggests methods of developing and implementing appropriate risk management strategies. Some of the effective tools available for identifying, assessing and quantifying risk are presented, along with emerging issues in enterprise risk management.

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For many established businesses, the ability to identify and effectively respond to new opportunities is increasingly central to their success and, indeed, survival. Evidence suggests that innovation in a corporate context can often be difficult. In recent years, however, a growing number of organisations have drawn on approaches and practices more common to small entrepreneurial start-ups to help them identify new market opportunities and how they could respond to these opportunities. This is sometimes called ‘intrapreneurship’.

The aim of this course is to provide students with insights into the intrapreneurship process and to help them develop the skills and knowledge they need to enhance the ability of their organisations to identify new opportunities in the market and respond to them effectively. It does so by giving them hands-on experience of participating in an online corporate challenge.

One of the key aspects to successful intrapreneurship is the ability to work collaboratively across different aspects of the business, often in different locations and parts of the world. For this reason, the corporate challenge is based on group work, where students will work through an online platform to identify and develop a new business opportunity for a corporate partner.

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*This course is not open for general enrolments. A separate application process takes place around March each year.
**To be eligible to apply for this competitive and highly popular course, students must have successfully completed a minimum of two AGSM courses with a WAM of 65% or above.

Refer to the International study options for further information.

Over the past few decades Silicon Valley and its startup ecosystem have consistently produced high growth companies that have come to dominate industries worldwide, from pioneering companies like HP and Fairchild and technology giants like Apple and Google through to a new generation of disruptors like Uber and AirBnB. This course, which takes place in Silicon Valley, provides you with an opportunity to get deeper insight into the world's most successful startup ecosystem and to identify the lessons that can be learnt for countries and individual companies that are seeking to enhance innovation and foster greater levels of entrepreneurship. During this course you will meet with and gain insights from entrepreneurs, investors, executives and industry experts who are living and working in the Valley and will develop practical insights and a fresh perspective that you will be able to apply to your organisation, big or small.

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In this course, students will first learn the fundamentals of innovation and technology, including the impact of technology on organisational strategy, internal and external factors influence a firm’s technology strategy, diffusion of technology and technology disruption. Students are next introduced to the stages of the entrepreneurial life cycle, categories of entrepreneurial opportunities and processes for generating new business ideas. After translating opportunities into a well-crafted plan and pitch, students will learn various financial strategies to support new business and how to design experiments using minimum viable products to test market-driven hypotheses and refine multiple aspects of the business model. Next, students will explore essential factors influencing customers to adopt new products in the current business environment and approaches to scaling businesses built on new products and services. Finally, the course concludes by analysing how startups can embed globalisation into the foundations of their ventures and looking at strategies of established firms in creating breakthrough innovations.

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The course is divided into two key themes. Weeks 1-5 focus primarily on the strategic role and organisational value of digital technologies. Weeks 6-10 focus on the strategic management of digital technologies to realise this value potential. Every week there will be a mix of readings and/or case studies that form the foundation of discussions and activities. Some written preparation in the form of a blog post is required every week to ensure students have done the pre-work necessary to engage in these class discussions, which are facilitated face-to-face or via the course forum.

This course provides students with applied, critical thinking and application skills for effective strategy implementation. With a focus on a spectrum of principles and features that influence strategy execution, it helps develop practical insights into organisational transformation. The course aligns with the content of other strategy courses, but focuses on the spectrum of issues to translate strategy implementation detailing how organisations can achieve sustained effectiveness with both its current challenges and future possibilities. In this context, the course deals with themes on the strategic process of managing for change, redesigning structure, human capital and talent management, and smart responses to technology. The course challenges students to think critically and develop useful insights about the concepts and principles on making better strategy.

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Managing Digital Technology increases technical literacy of managers and leaders. The main objective of this course is to give managers a high-level overview of the fundamental concepts, main topics and problems in computer science and information technology and how they relate to business settings, and thus equip them to make better decisions regarding applications of technology, even if they are not technologists themselves. This course takes a top-down approach and emphasises high level mastery of important concepts in computer science and information technology. Students who successfully complete this course will feel confident in any technology organisation and will have an appreciation for the problems in the field, how they affect or constrain business decisions and how it all works.

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This course provides you with the opportunity to develop and practise your problem-solving skills by integrating your knowledge, skills, experience and various tools you have acquired during your MBAX studies. By investigating a particular strategic issue in an organisation, working as a team on the client issue, identifying solutions for that issue, and presenting practical recommendations to the client, you will acquire the skills and practical experience to become effective leaders and innovators.

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