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Bachelor of Commerce / Bachelor of Media (PR & Advertising)

Develop strategic communication skills and essential knowledge in Marketing, International Business, Fintech and more.

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Graduate with two complementary degrees – a highly-regarded business qualification and a desirable marketing communications specialisation. The Bachelor of Commerce / Bachelor of Media (PR & Advertising) at UNSW Sydney gives you an essential understanding of business and influential media skills. The program’s diverse courses develop your passions and build a stable base of skills that support your career.

The four-year program explores course options including crisis communication, branding, media relations, management, human resources and economics. The degrees incorporate global work/study opportunities and practical real-world experience including internships, mentoring and career networking.

Graduates are prepared for success with relevant experience and connections. They gain a thorough fundamental understanding of the media landscape and specialised skills in their chosen field of business.

Why choose this bachelor degree?

Design a degree to suit your interests and career goals. The Bachelor of Commerce / Bachelor of Media (PR & Advertising) offers professional development and accreditation, and a selection of exciting majors and electives.

You can choose one or two Commerce majors from fields including accounting, finance, economics, information systems, fintech, human resources, management, marketing, business law, taxation, real estate or international business.

The majors of Media and PR & Advertising include courses in strategic communication, campaign development, crisis communication, branding, media relations, digital communication, ethics, social media, political communication and more.

See the program structure for detailed information.

Professional development and accreditation

During your study, make use of Career Accelerator, a portfolio of professional development opportunities that are exclusive to UNSW Business School students and include:

This degree is professionally recognised and provides a career-ready standard of knowledge. Depending on the majors and courses chosen, accreditation is available from the Australian Human Resources Institute, Australian Securities and Investment Commission, CPA Australia, Chartered Accountants Australia and New Zealand, ACCA and Institute of Public Accountants.

UNSW Business School degrees are shaped by industry leaders and world-class academics who recognise the future will present career opportunities that don’t exist today. Our Bachelor of Commerce / Bachelor of Media (PR & Advertising) is designed to train your mind to adapt to future challenges. You will understand business concepts, practise problem-solving,and build skills in critical thinking and decision making.

Who is this degree for?

  • You want to acquire business knowledge together with applied skills and capabilities in public relations and advertising
  • You’re seeking a career in events management, marketing, media and communications, and public relations in a wide range of industries

Job and career prospects

Combining business with public relations and advertising will open up many exciting career opportunities, including:

  • Accountant/Auditor
  • Advertising Assistant
  • Brand Co-ordinator
  • Commercial Manager
  • Consultant
  • Customer Experience Officer
  • Cyber Security Analyst
  • Data Analyst
  • Data Scientist
  • Digital Innovation Officer
  • Economist
  • Event Manager
  • Financial Adviser
  • Human Resource Consultant
  • ICT Business/System Analyst
  • International Business Development Manager
  • Investment Banker
  • • Management Consultant
  • Marketing/Brand Manager
  • Marketing Communications Co-ordinator
  • Media and Communications Officer
  • Property Business Analyst
  • Public Relations and Communications Officer
  • Recruitment Officer
  • Tax Adviser
  • Strategist
  • Venture Capitalist

Find out how we prepare our graduates for career success

Why UNSW Business School?

UNSW Business School is a leading business school in the Asia-Pacific, with our subjects consistently ranking within the top 50 worldwide. We rank 1st worldwide for Risk and Actuarial Studies. Within Australia we rank 1st for Accounting and Finance, and 2nd for Business and Management studies. Worldwide, these subjects rank within the Top 50 along with Economics and Econometrics, and Computer Science and Information Systems. Read more about our rankings and reputation.

Our students build professional networks among more than 90,000 Business School alumni worldwide and begin their new career before graduation. This undergraduate double degree incorporates a suite of professional development opportunities offered by Career Accelerator, that are exclusive to UNSW’s Business School students. Career Accelerator helps you build industry connections through networking and mentoring, and you can undertake internships and global business practicums for credit towards your degree.

Bachelor of Commerce Core Courses
 

The Bachelor of Commerce / Bachelor Media (PR and Advertising) is a 4 year dual degree program, consisting of 32 courses (192 UOC). The program includes:

  • Commerce core courses
  • One commerce major
  • Media core and elective courses
  • PR and advertising core and elective courses

You must complete at least 16 courses (96 UOC) for commerce and 16 courses (96 UOC) for media (PR & Advertising)

Core courses

Study four compulsory core courses

ACCT1501 Accounting and Financial Management 1A

​The compulsory core accounting unit will have a preparer perspective. It will provide an introduction to basic concepts in accounting and their application for decision making by a wide range of potential users (e.g., shareholders, investment analysts, lenders, managers etc). This unit should benefit students who wish to specialise in accounting and those students whose primary interest lies elsewhere in the field of business.

On completion, students should have a clear understanding of the accounting process and the language of accounting to enable communication with an accounting professional, understand the relevance of accounting information for informed decision making by a wide range of potential users, and have the ability to analyse and interpret accounting information. Topics covered will include the accounting equation, general purpose financial reports, cash and accrual accounting, adjustments, internal control, the accounting for key balance sheet assets, and interpreting and preparing information for managers to use in planning, decision making and control.

ECON1101 Microeconomics 1

Economics is a social science that studies the ways in which people interact with one another and make decisions in a world with limited resources. The goal of this course is to provide you with the basic tools to “think like an economist” – that is, to be able to use basic economic principles to ask and answer questions about how the world works and the effect of policies. We will cover topics such as how individuals or firms make decisions about the demand or supply of a product, how we can determine the efficiency of a market, and how we evaluate the costs and benefits of government intervention in a market.

ECON1203 Business and Economic Statistics

This course introduces students to basic statistical concepts and methods that are widely used in economics, finance, accountancy, marketing and, more generally, business. Emphasis is placed on applying statistical methods to draw inferences from sample data as an aid to informed decision-making. Course topics include: descriptive statistics, probability distributions, point and interval estimation of parameters, hypothesis testing, and regression models. Students will learn to solve statistical problems in an Excel spreadsheet environment. This course provides the basis for further study of statistical and econometric methods.

MGMT1001 Managing Organisations and People

This course provides an introduction to the fundamental principles, practices, issues and debates associated with the management of public, business and third sector organisations. The frameworks, concepts and theories covered in the course are introduced to explain how managers deal with the diversity of issues faced in the effective management of contemporary organisations.
 
The underpinning themes of the course centre on how managers can deal with the multiple demands of complex and turbulent environments, promote and sustain competitive advantage, manage changing social, political and technological factors inside and outside the organisation, ensure ethical and social responsibility, develop global organisations and manage diversity in the workforce. How management goes about its principal tasks of managing strategy, structures, people and systems are the key focus issues of the course. The main roles of modern management - planning, leading, innovating, organising and controlling - are also examined.
 
Topics include the emergence, evolution and structure of management, conceptions of managerial work; management fads, fashion and knowledge; the task and internal environment; regulating people; the nature of organising; change and innovation; decision-making; influence processes; power and politics; ethical issues and professionalism in management; performance management: control and planning; and current trends.

Then choose four flexible core courses

ACCT1511 Accounting and Financial Management 1B

​Taken together, the accounting course in the compulsory core (ACCT1501) and this accounting course form an integrated study program designed to give students an understanding of the way in which financial information is generated and used, and to provide an appropriate platform for further study in accounting. On completion the first year accounting courses seek to develop students’: technical competence in recording economic events in the accounting system; a critical understanding of key technical terms and concepts so as to interpret accounting information and reports in the financial press; an ability to argue a reasoned position on key questions of accounting theory and practice; and familiarity with institutional structures that affect the practice of accounting.

Topics covered in this course will include accounting for non-current assets and liabilities, revenues and expenses, balance sheet and income statement preparation, cash flow statements, ratio analysis, accounting policy choice and further detail on management accounting (including costing systems and budgeting).

COMM1000 Creating Social Change: From Innovation to Impact

Visit the CSI website for more information about this course.

ECON1102 Macroeconomics 1

Macroeconomics studies the aggregate behaviour of the economy. This course provides an introduction to the economic analysis of key macroeconomic variables such as output, employment, inflation, interest rates and exchange rates. The important elements of the course include measurement of macroeconomic variables, the development of models and theories to explain the behaviour of macroeconomic variables, the use of empirical evidence in evaluating different models, and the role of government policy in seeking to influence macroeconomic outcomes. The course will provide students with a framework for understanding the workings of the whole economy and the various interactions among households, business and governments.

FINS1613 Business Finance

This is a first level corporate finance course that looks at the essential aspects of financial decision-making. The course begins with the different ways in which companies can be structured and the differing types of ownership that exist. Next, the principles and applications of financial mathematics are introduced and used to value securities and investment decisions. Portfolio theory is used to provide a foundation for determining the relationship between expected risk and returns in financial and real asset investments. Dividend payouts and the choices between debt and equity financing, including methods of determining the cost of capital, are also covered. Further, this course includes analysis of the influence of the capital market environment, the implications of financial risk, taxation and the conflict of interest between managers and investors on the value and operation of businesses. The course develops distinct conceptual frameworks and specialised tools for solving real-world financial problems at both the personal and corporate level. Illustrations from real-life corporate practices are used to highlight the importance and relevance of financial management to the realisation of personal and corporate financial objectives. Examples include personal financial planning, funds management, capital raisings, portfolio selection of financial securities, private equity, public floats and the pricing of assets in the stock market.

The course emphasizes the importance of Ethics in Finance. Students with no knowledge in finance will be introduced to conceptual foundations of ethics required to interpret professional standards arising from various industry advisory authorities on professional ethical conduct including the Banking Royal Commission, CFA Institute, and United Nations. In doing so, it provides a language in ethics to discuss ethical issues in the context of the finance profession.

INFS1602 Digital Transformation in Business

This is a foundational (Level 1) Information Systems (IS) course that introduces students to the use of IS in business and society. As an overarching theme, INFS1602 examines the issues and management of IS in relation to human behaviour and its consequences. Through this course, students will learn to appreciate existing and emerging technologies affecting businesses, business relationships and their products and services. In taking this course, students will be provided with tasks and assignments that will aid in refining their professional business skills and the ability to evaluate the value of technology to businesses. This includes communication and group work skills, time management and research skills.

The topics that are covered in INFS1602 include understanding the role of Information Systems and IS Professionals in Global Business, the relationship between Information Systems, Organisations, and Strategy, the dominant Business Models enabled by the Internet and the emergence of Web 2.0 technology. The course will also explore contemporary technology-enabled phenomena that are disruptive to the current business landscape such as Sharing Economy, Blockchain and the Internet of Things. The course also touches on popular enterprise-level information systems such as Enterprise Systems, Supply Chain and Customer Relationship Management Systems and the emergence of business intelligence in supporting organisation decision making. The course also involves discussion of the considerations behind the acquisition and building of IS and the issues common to the management of IS projects. Lastly, the course addresses the need to secure the IS and the potential ethical and social issues faced by businesses in relation to their use of IS.

MARK1012 Marketing Fundamentals

In today’s business world, marketing is viewed as central to creating and delivering value both to the organisation and to the customer. It impacts all aspects of a business organisation, shaping and directing corporate through to marketing strategy. Many companies acknowledge that their growth and survival depends on putting the customer at the centre of their planning. Thus, an understanding of marketing is essential for any business student.

This course introduces the student to the major concepts and theories, reflecting the breadth and diversity of marketing. It provides insights into where marketing fits within an organisation, its contributions to business in general, describes frameworks supporting marketing activities, and helps with challenges in the ever changing market place. It discusses the application of this understanding to consumer goods, as well as service, business-to-business, industrial and non-profit organizations, and to the growing area of e-commerce.

Topics include: marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation, the changing global environment.

MGMT1101 Global Business Environment

This course examines key global environmental factors and issues impacting on the development of international business. Major topics include:
 
  • Globalisation of business
  • National differences in the political, social and legal environment, political and country risk
  • Cultural differences and their impact on international business
  • Ethical issues in international business
  • International trade issues
  • Theory and politics of foreign direct investment
  • International competitiveness
  • The internationalisation of business activities and the development of multinational enterprises
  • Foreign exchange markets
  • The international monetary system and development of the global capital market

TABL1710 Business and the Law

This subject deals with the Australian legal system; the Constitution and Commonwealth/State relations; Parliament and statute law; the courts and case law; the executive and administrative law; the legal process and alternative dispute resolution. Areas of substantive law relevant to commerce are examined including property law (with particular reference to intellectual property), tort law (with particular reference to negligence), contract law, competition law and consumer protection law.

Entry to this degree is based on your Australian Tertiary Admission Rank (ATAR) or an equivalent rank derived from the following:
  • Australian interstate Year 12 qualifications (e.g. OP rank)
  • New Zealand NCEA Level 3
  • Equivalent overseas qualifications e.g. International Baccalaureate (IB) Diploma, GCE A-Levels
  • Post-secondary or tertiary qualifications
  • An alternative entry qualification

Domestic students
For further information on domestic admission requirements, see UNSW Future Students degree finder.

International students
For further information on international admission requirements, see the International Undergraduate Direct Entry Table.

The UNSW English Language requirements also apply to this degree.

Alternative entry pathways
If you did not meet the entry cut-off of this degree, you might want to consider studying a different undergraduate degree (either at UNSW or another university), achieve good marks for your first year of study, and then apply for transfer into this degree.

If you did not have the required academic qualification for admission, visit the UNSW Future Students website to find out what other options are available to you.

Domestic students

If you are an Australian citizen, Australian permanent resident or New Zealand citizen, you apply online through the Universities Admissions Centre (UAC).

International students

If you are an international student, and you’re completing an Australian Year 12, or the NZ NCEA Level 3 qualification in Australia or overseas, you apply online through UAC International.

All other international students apply directly to UNSW.

Transferring students

Transferring within UNSW

Current UNSW students can apply to transfer from one UNSW degree to another (e.g. from Bachelor of Arts to Bachelor of Commerce) as long as the entry requirements of the new program are met.

Assessment is usually based on your high school qualification (ATAR or equivalent) and/or results from your UNSW studies. In most cases, you need to have completed a minimum of 6 courses (36 UOC) at UNSW.

You can apply for transfer to another UNSW degree by:

If you gain entry into the new program, you will then be assessed for transfer credits for courses already completed. You can see the transfer credits on myUNSW.

Transferring from outside UNSW

Students studying at another institution can apply to transfer to a UNSW business degree as long as the entry requirements of the program are met.

Assessment is usually based on your high school qualification (ATAR or equivalent) and/or results from university studies. In most cases, you need to have completed a minimum of 6 courses (36 UOC) at the other university.

You can apply for transfer to a UNSW degree by:

  • Applying through UAC (if you’re a domestic student) or directly with UNSW via Apply Online (if you’re an international student)

If you gain entry into the program at UNSW, you will need to apply for transfer credits for courses already completed. Find out more about credit transfer at UNSW.

For a list of pre-assessed business courses, visit our transfer credit guide.

Note:
  • If you’re a domestic student and have completed one semester of study, and your high school results (e.g. ATAR, IB score) met the entry requirements, you may be eligible to apply for transfer via UAC based on your high school results only.
  • If you’re an international student and have completed one semester of study, and your high school results (e.g. ATAR, IB score) met the entry requirements, you may be eligible to apply for transfer directly with UNSW via Apply Online.

UNSW Business School students are some of Australia’s best and brightest, with a reputation for drive and innovation. Our graduates have exceptional employability rates, performing well above the national average. The majority of our students are employed full-time within four months of graduating and earning a wage higher than most business & management graduates.

Our degrees include up to two for-credit industry experiences, such as internships or global business practicums. These experiences are part of a suite of opportunities that is exclusive to UNSW’s Business School students and organised through Career Accelerator. The professional development opportunities complement your studies, build connections to industry and give you a clear advantage after graduation.

The opportunities are grouped within the Networking, Mentoring, Internships, and Global sections of Career Accelerator.

Networking

The people you meet during your time at university can play a profound role in positively shaping your career. Connect with like-minded and influential people through:

  • Business Connect - an introduction to Networking
  • Industry Insights – workshop sessions delivered by industry partners
  • Industry Events – invitation-only events hosted by industry partners
  • Business Case Competitions – impress future employers with your problem-solving skills

Mentoring

Participating in a mentoring program will boost your confidence, help grow your professional network, develop your communication, teamwork and leadership skills as well as building upon your business acumen.

  • Mentor Connect – a quick, online chat with an AGSM MBA student about your future
  • Career Mentoring Program – a 10-week program of career mentoring and coaching

Internships

UNSW Business School’s for-credit and not-for-credit opportunities such consultancy projects, social entrepreneurship practicums, virtual internships and extra-curricular experiences.

  • Internships & Consulting Projects – real-world and virtual projects for program credit
  • Social Entrepreneurship Practicum – practicum to develop professional team skills in a real project for program credit
  • Business Experience – real-world and virtual projects for professional development

Global Opportunities

The personal and professional benefits of living, studying or working in a different culture are immense and recognised by employers.

  • Global Business Practicum - work in small cross-disciplinary student consulting team on a genuine business issue, usually in Asia
  • Social Entrepreneurship Practicum - build entrepreneurial, workplace and leadership capabilities in India
  • Business Immersion China - blend business, culture and Chinese language classes with company visits and excursions to sights of significant cultural importance around Shanghai
  • International Information Systems & Technology Practicum – experience how e-business systems differ across international borders
  • Student Exchange – live and study overseas for up to 3 terms at one of our 200 partner universities

A Bachelor of Commerce prepares you for long-term business success. UNSW Business School graduates are currently employed in a variety of professions including: accountant/auditors, commercial managers, economists, financial advisors, human resource consultants, ICT business/system analysts, international business development managers, investment bankers, management consultants, marketing/brand managers, property business analysts, recruitment officers, and tax advisors – to name a few.



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Quick facts for students

Program code
3596
UAC code
424100
Award
Bachelor Degree
Assumed Knowledge
Mathematics
Lowest Rank
96.00
Hsc Plus Bonus Points
English and Maths
Other qualifications considered
Accepted Qualifications for High School Graduates
Total Units of Credit (UOC)
192
Study Mode
Face to face
Duration
4 years full–time, 8 years part-time
Commencing terms
Term 1 – February
Term 2 – June
Term 3 – September
HECS fee band
Band 1/3
Program fee (total)
$36,663

​​​​​​​Area of Study

Browse the list of study areas available for undergraduate study

 

​​​​​​​​​​​​​​​​​Search Degrees​​

Find a degree, course or interest