Graduate with two complementary degrees – a highly-regarded business qualification and a desirable marketing communications specialisation. The Bachelor of Commerce / Bachelor of Media (PR & Advertising) at UNSW Sydney gives you an essential understanding of business and influential media skills. The program’s diverse courses develop your passions and build a stable base of skills that support your career.
The four-year program explores course options including crisis communication, branding, media relations, management, human resources and economics. The degrees incorporate global work/study opportunities and practical real-world experience including internships, mentoring and career networking.
Graduates are prepared for success with relevant experience and connections. They gain a thorough fundamental understanding of the media landscape and specialised skills in their chosen field of business.
Why choose this bachelor degree?
Design a degree to suit your interests and career goals. The Bachelor of Commerce / Bachelor of Media (PR & Advertising) offers professional development and accreditation, and a selection of exciting majors and electives.
You can choose one or two Commerce majors from fields including accounting, finance, economics, information systems, fintech, human resources, management, marketing, business law, taxation, real estate or international business.
The majors of Media and PR & Advertising include courses in strategic communication, campaign development, crisis communication, branding, media relations, digital communication, ethics, social media, political communication and more.
program structure for detailed information.
Professional development and accreditation
During your study, make use of
Career Accelerator, a portfolio of professional development opportunities that are exclusive to UNSW Business School students and include:
This degree is professionally recognised and provides a career-ready standard of knowledge. Depending on the majors and courses chosen, accreditation is available from the Australian Human Resources Institute, Australian Securities and Investment Commission, CPA Australia, Chartered Accountants Australia and New Zealand, ACCA and Institute of Public Accountants.
UNSW Business School degrees are shaped by industry leaders and world-class academics who recognise the future will present career opportunities that don’t exist today. Our Bachelor of Commerce / Bachelor of Media (PR & Advertising) is designed to train your mind to adapt to future challenges. You will understand business concepts, practise problem-solving,and build skills in critical thinking and decision making.
Who is this degree for?
- You want to acquire business knowledge together with applied skills and capabilities in public relations and advertising
- You’re seeking a career in events management, marketing, media and communications, and public relations in a wide range of industries
Job and career prospects
Combining business with public relations and advertising will open up many exciting career opportunities, including:
- Advertising Assistant
- Brand Co-ordinator
- Commercial Manager
- Customer Experience Officer
- Cyber Security Analyst
- Data Analyst
- Data Scientist
- Digital Innovation Officer
- Event Manager
- Financial Adviser
- Human Resource Consultant
- ICT Business/System Analyst
- International Business Development Manager
- Investment Banker
- • Management Consultant
- Marketing/Brand Manager
- Marketing Communications Co-ordinator
- Media and Communications Officer
- Property Business Analyst
- Public Relations and Communications Officer
- Recruitment Officer
- Tax Adviser
- Venture Capitalist
Find out how we prepare our graduates for career success
Why UNSW Business School?
UNSW Business School is a leading business school in the Asia-Pacific, with our subjects consistently ranking within the top 50 worldwide. We rank 1st worldwide for Risk and Actuarial Studies. Within Australia we rank 1st for Accounting and Finance, and 2nd for Business and Management studies. Worldwide, these subjects rank within the Top 50 along with Economics and Econometrics, and Computer Science and Information Systems. Read more about our rankings and reputation.
Our students build professional networks among more than 90,000 Business School alumni worldwide and begin their new career before graduation. This undergraduate double degree incorporates a suite of professional development opportunities offered by
Career Accelerator, that are exclusive to UNSW’s Business School students. Career Accelerator helps you build industry connections through
mentoring, and you can undertake
global business practicums for credit towards your degree.