Marketing

Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company. The marketer’s role is to identify and understand the needs and wants of consumers; determine which sections of a market the business will target; design appropriate products, services and programs; develop communication to promote and publicise the goods and or services of a business; and determine the most effective way to deliver the offerings.

Read more about the undergraduate Marketing program here.

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