Marketers understand people. An Undergraduate Marketing Major will reinforce your creative, analytical and communication skills, as well as your business acumen, as you determine what motivates consumers and strategically shape products, brands, advertising, and corporate messaging for commercial and not-for-profit organisations. With a UNSW Marketing Major you will be a recognised marketer with the Australian Market and Social Research Society (AMSRS) and with the Certified Practising Marketer (CPM) qualification from the Australian Marketing Institute (AMI), preparing you for a career in marketing, advertising, analytics, digital media, or public relations.

Read more about the undergraduate Marketing program here.

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