SMY Profile Information January 2016 Intake -

First name	內容營銷 content marketing
Last name	內容營銷 content marketing
Email
Campaign Name
Campaign Response ID
Reference Number
Position	digital marketing
Employer	數碼行銷
Functional Area (eg Sales, IT, Marketing, Finance, Engineering)	Architectural Design,
Industry (eg Mining, Banking, Retail, Manufacturing, Communications)	Technology
Approximate length of time in current position	5
Approximate length of time with current employer	4
Which country/countries are you a citizen of?	hong kong
What languages do you speak?	內容營銷Content Marketing的目的是通過持續創造和策劃相關的有價值的內容來吸引和保留客戶，目的是改變或提高消費者的行為。它的最終目標是推動利潤。內容營銷是指在公司的網站上和通過其社交媒體渠道創建和分享原創內容，如博客、視頻、白皮書、研究報告、信息圖表、網絡研討會、操作方法、案例研究等，以實現商業目標，如建立思想領導力、產生線索/客戶/客戶、促進參與或增加在線知名度。shopify 2022 pos 系統內容行銷是一種戰略性的營銷方法，也是數碼營銷的其中一環節，數碼營銷策略中要考慮到的一種數碼營銷技巧，專注於創造和傳播有價值的、相關的和一致的內容，以吸引和保留明確定義的受眾，並最終推動有利可圖的客戶行動。 https://www.unlock.coach/shopify-pos-system-connect-eshop-store-hk-compare/ https://www.unlock.coach/shopify/shopify-tutorial-hk/ https://www.unlock.coach/merchants-join-hktvmall-pros-cons/ https://www.unlock.coach/ecommerce-lesson-hongkong-30-shopping-platforms/ https://www.unlock.coach/merchants-join-hktvmall-pros-cons/ 內容營銷不應該與原生廣告或產品放置相混淆，因為這些都是付費的推廣形式，廣告商基本上是向出版商租用空間，而不是根據其內容的價值有機地賺取這些空間。內容營銷也不應與數字公關混為一談，數字公關是將有關一個組織的數字故事放在高權威的網站上，以便從這些網站的出版商那裡獲得對該故事的數字報導。內容營銷與數碼營銷相似但又不同，因為它並不只專注於投放；它還專注於創造。雖然這三種活動之間可能有一些交叉（即花錢在高權重網站上刊登故事），但它們是有不同目標的不同做法。雖然這三個學科都有相同的目標--推動有利可圖的客戶行動，但它們各自採取了不同的方法。內容營銷試圖通過創造有價值的內容來贏得關注和興趣；數字公關試圖通過關係和新聞價值來贏得關於一個組織的報導；原生廣告/產品放置試圖通過付費的廣告或故事放置來租用關注。 Shopify香港創業例子電商教學經營網店失敗例子 https://www.unlock.coach/%e5%89%b5%e6%a5%ad%e6%95%85%e4%ba%8b-%e7%b6%b2%e4%b8%8a%e5%89%b5%e6%a5%ad%e5%a4%b1%e6%95%97%e6%95%85%e4%ba%8b%e5%88%86%e4%ba%ab-%e7%b6%93%e7%87%9f%e7%b6%b2%e5%ba%97%e5%a4%b1%e6%95%97%e4%be%8b%e5%ad%90/ https://www.unlock.coach/3%e5%80%8b%e4%be%8b%e5%ad%90%e7%9d%87content-marketing%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7%e5%a6%82%e4%bd%95%e5%b9%ab%e5%85%ac%e5%8f%b8%e8%b3%ba%e9%8c%a2/ https://www.unlock.coach/2022%e4%b8%8b%e5%8d%8a%e5%b9%b4shopify%e6%8e%a8%e5%87%ba100%e5%80%8b%e6%96%b0%e5%8a%9f%e8%83%bd%e5%8c%85%e6%8b%ac%e6%95%b4%e5%90%88nftposb2btwitter/
The following questions ask for more detailed information to help your cohort get to know you a little better and to document some of your cohort's resources. Please list two management skills you could contribute to your cohort. Do not list functional expertise (eg. marketing/finance) or other areas already covered above. Examples may include specific people management skills or analytical/problem solving/decision making skills	na
Please list two personal qualities that you could contribute to your cohort? e.g. devil's advocate, resilient, sense of humour, analytical, high energy & positive attitude or use your own words	na
List three favourite leisure activity? And /or how do you seek balance in your life? Please only list up to three activities.	na
The following questions concern your professional and/or educational qualifications. Your answers remain confidential and are not included in your Cohort Handbook.	Bachelor/undergraduate degree
What type of study did you undergo to gain your qualification?	Full time
Approximately how many years of study did it take to gain your qualification?	1
Approximately how many years managerial/professional work experience did you have when you enrolled in the Graduate Diploma in Management (GDM) - Stage 1 MBA(Exec)	1

SMY Profile Information January 2016 Intake // <![CDATA[ _spBodyOnLoadFunctionNames.push("setupPageDescriptionCallout"); // ]]>

First name

Last name

Email

Campaign Name

Campaign Response ID

Reference Number

Position

Employer

Functional Area (eg Sales, IT, Marketing, Finance, Engineering)

Industry (eg Mining, Banking, Retail, Manufacturing, Communications)

Approximate length of time in current position

Approximate length of time with current employer

Which country/countries are you a citizen of?

What languages do you speak?

Please list two personal qualities that you could contribute to your cohort? e.g. devil's advocate, resilient, sense of humour, analytical, high energy & positive attitude or use your own words

List three favourite leisure activity? And /or how do you seek balance in your life? Please only list up to three activities.

The following questions concern your professional and/or educational qualifications. Your answers remain confidential and are not included in your Cohort Handbook.

What type of study did you undergo to gain your qualification?

Approximately how many years of study did it take to gain your qualification?

Approximately how many years managerial/professional work experience did you have when you enrolled in the Graduate Diploma in Management (GDM) - Stage 1 MBA(Exec)

SMY Profile Information January 2016 Intake

Please list two personal qualities that you could contribute to your cohort?
e.g. devil's advocate, resilient, sense of humour, analytical, high energy & positive attitude or use your own words