BusinessThink Indonesia 2016

Innovation and the digital economy in Indonesia

​​Panel Event: Digital Innovation in Indonesia

BusinessThink | Indonesia 2016 follows on from last year’s highly successful BusinessThink | Indonesia panel event, supporting UNSW Business School’s commitment to strengthening two-way engagement between Indonesia and Australia.

The event will feature a dynamic panel of business leaders including:

  • Noni Purnomo, President Director, Blue Bird Group
  • Moses Lo, CEO/Founder, Xendit
  • Norman Sasono, Chief Innovation Officer, Bizzy
  • Shinta Dhanuwardoyo, Founder & CEO of
  • Karina Akib, Strategic Partner Manager, Google

The panel, moderated by Professor Nick Wailes, Associate Dean (Digital & Innovation) at the UNSW Business School, will explore the way the consumer experience is being revolutionised by technology in Indonesia: from game-changing FinTech innovations, through to pioneering new markets, raising investment, and developing disruptive mobile solutions. The audience will also be invited to ask questions. A cocktail reception will be held prior to the event to allow guests to connect, network, and socialise.

This event is open to all alumni and guests based in Indonesia. Please note that due to security requirements at the venue, registration is essential.

Event Details

Date: 24th November
Time: 5.30pm-6.30pm (Registration + Reception) | 6.30-8.00pm (Panel Discussion) ​
Venue: Australian Embassy, Jalan Patra Kuningan Raya Kav. 1-4, Jakarta Selatan 12950

Welcome Address

Dr Justin Lee

Deputy Head of Mission, Australian Embassy Jakarta

Dr Lee was previously Australia’s Ambassador for Climate Change (2012-2014), High Commissioner to Bangladesh (2009-2012) and also served overseas as Counsellor and Head of the Political Section in Jakarta (2005-2008) and as Third and later Second Secretary at the Australian High Commission in Port Moresby (1999-2001).

In Canberra, he has served in a range of positions at the Department of Foreign Affairs and Trade (DFAT). He was most recently acting First Assistant Secretary, Multilateral Policy Division, and was also Assistant Secretary, Consular Policy Branch (2008), Director of the Media Liaison Section (2004-05) and worked in the Indonesia Section (2002-04) and Nuclear Policy Branch (1996). He joined DFAT in 1995.

Dr Justin Lee holds a BA (Jur.) (Hons), a PhD in Development Geography from the University of Adelaide and a Graduate Diploma in Foreign Affairs and Trade from Monash University.


Nick Wailes

Professor, Associate Dean Digital & Innovation, UNSW Business School

​​​Professor Nick Wailes, Associate Dean (Digital & Innovation), is responsible for leading the digital transformation of the UNSW Business School, he is also Director AGSM Online. Nick will expand the work he is already doing in the digital space to enhance the student learning experience across the Business School through new technologies. Prior to Nick’s appointment as Associate Dean (Digital & Innovation) he was Director of the MBT and AGSM Online; he also has extensive experience gained while Director of the MBA program at the University of Sydney.


Noni Sri Ayati Purnomo

President Director, Blue Bird Group

Noni Purnomo holds an Industrial Engineering degree and an MBA in Finance and Marketing. She is a Business Woman, Philanthropist, and mother of 3 daughters. In 2015 she was listed in “Power Women in Asia” by Forbes.

Noni’s late grandmother, who founded Blue Bird Group, taught her that the soul of the company is: Integrity, Hard work, Perseverance and Care for employees and society. Noni is currently the President Director of Blue Bird Group Holding, and manages the group’s business portfolio, which includes passenger land transportation (taxis, rental car & limousine, and charter bus), logistics, heavy equipment trading, property, and IT supporting services.

The Group’s core passenger transportation division currently serves millions of customers every month in almost 20 cities in Indonesia, owns around 39,000 vehicles and employs almost 50,000 drivers and staff in Indonesia.

Noni founded Blue Bird Peduli (Blue Bird Care – a philanthropy division of Blue Bird Group) which recently launched the 'Women Empowerment Project' to empower the more than 40,000 wives of Blue Bird Group employees and drivers. Blue Bird Peduli focuses on Education, Women Empowerment, sustainability and Culture. Since 2006 alone, Blue Bird Peduli has given scholarships to more than 15,000 children of Blue Bird drivers, and many of them have finished University degrees.

Noni is passionate about entrepreneurship. Recently she launched her personal Express Service company, NEX, which has been growing very rapidly for the last one-and-a-half years. Noni also mentors new talent and potential start-ups through Endeavour Indonesia.

Noni is a founding member of Angel Investment Women Fund that aims to empower women to become strong entrepreneurs by providing investments, mentorship and network opportunities.

Moses Lo

CEO, Xendit, UNSW Business School Alumni

Moses grew up in a small Malaysian village where his whole family slept on the floor in the same room. Moses’ family moved to Australia where he represented Australia at Model United Nations competitions and began his career at the Boston Consulting Group. Whilst there he built two profitable businesses in his rare spare time that took him towards his MBA at Berkeley. At Berkeley he started Xendit by winning a hackathon by Andreessen Horowitz before joining YCombinator’s Summer 2015 class.

Today he is founder and CEO of Xendit which challenges how modern finance works in a mobile, millennial-driven world by replacing antiquated payment rails with a free network of P2P payments between consumers. Now people can conduct commerce across the Indonesian archipelago instantly, for free. Xendit is the first Indonesian company to get into YCombinator and has raised funds from USA, Asian and Indonesian investors like Accel Partners and Goodwater Capital (Kakao Talk).

Norman Sasono

Chief Innovation Officer,

Norman Sasono is Chief Innovation Officer of, Indonesia’s 1st B2B E-Commerce Platform, where he leads Product Management, Engineering and Data Science there. He has more than 16 years of experience in software development field, starting as Developer, all the way to Dev Lead, Architect, Principal Engineer and CTO. Half of those years were in Microsoft, where he helped companies big and small; start-up, government and enterprise building technology solutions. He has built various systems such as E-Commerce System, Core Banking System, Core Insurance System, National Presidential Election System, among others. He also mentors various start-ups in several local incubators and programs like Founders Institute. His education background is in Engineering Physics and Mathematics and Computer Science.

Shinta Witoyo Dhanuwardoyo

CEO/Founder, PT Bubu Kreasi Perdana

Shinta has been in the Indonesia’s digital industry for 20 years. She is the founder of (founded the company in 1996), one of the first internet companies in Indonesia which has been acknowledged by Red Herring as one of Asia’s TOP 100 Most Innovative Companies.

Shinta also successfully organized Indonesia’s Largest Digital event IDBYTE, inviting world-class speakers from the industry’s giant such as 500 Start-ups, Facebook, Rakuten, Amazon, Google, Linkedin, Ebay and Disney on stage. Now Shinta is back in Bubu as CEO and spends some of her time mentoring and angel investing (co-Founded Angel EQ Network on October 2015) in a number of tech start-ups in Indonesia. Shinta has received several awards and recognitions, such as “99 Most Powerful Women” by Globe Asia for the past 6 years in a row, Inspiring Women Honor Roll by Forbes Magazine and many others.

Karina Akib

Strategic Partner Manager, Google

Karina leads Channel Partnerships for Google Indonesia, supporting the growth of small-medium businesses and building the country's digital eco-system. Prior to Google she was a management consultant with Boston Consulting Group (BCG) based in Jakarta and working across South East Asia. Karina believes in using technology as a way to deliver sustainable economic growth and jobs. She worked closely with World Economic Forum to design Indonesia’s first impact investing fund and has consulted for several social businesses including YCAB and RUMA. Prior to joining BCG, she led a product launch at RUMA to use mobile phone technology as a tool to develop the livelihood of individuals at the base of the pyramid. Karina is also passionate about strengthening bilateral relations between Australia and Indonesia and is co-founder and board member of CAUSINDY (Conference of Australia and Indonesia Youth).

She graduated from The University of New South Wales, where she was a Co-op Scholar and completed a Bachelor of Commerce (Actuarial Studies, Finance).

Previous Interviews with the Panellists

Moses Lo - Why Jakarta?

Karina Akib - Business Abroad