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China's Digitalisation: Opportunities and Challenges for Global Marketing

Tue 5 Nov 2019, 12pm - 8:30pm TYPE - Conference

Event details


Tue 5 Nov 2019, 12pm - 8:30pm


UNSW Kensington campus and Hilton Hotel Sydney.

Join us for our 10th annual Marketing in Asia Speaker Series talk: China's Digitalisation: Opportunities and Challenges for Global Marketing, with guest speaker Rachel Xie, Director of New Markets, Business Development and Operations at Tencent International Business Group.

Rachel will speak about China's emerging digital ecosystem and the implications for global marketing, drawing from her experience as a marketing director at Chinese company Tencent, one of the world's largest social media and Internet-related services companies.

There will be 2 sessions available at different times and locations:

12pm session - UNSW Business School Lounge, Kensington

12 - 1pm - Talk

1 - 1.15pm - Q&A

1.15pm - A light lunch will be served

6pm session - Hilton Hotel Sydney, CBD Sydney

6.00 - 6.15pm - Registration

6.15 - 7.15pm - Talk

7.15 - 7.30pm - Q&A

7.30 - 8.30pm - Refreshments

About the Speaker

Rachel Xie has more than eight years of experience in mobile internet international development, and the digital marketing industry. With her extensive exposure and network, she has successfully led two teams to deliver a proven track record of achievement in sales, marketing, business development and operations. Currently she is responsible for international business development and leads a BD team whose main focus is on the SEA, Middle East, Australia, New Zealand and overseas travel industry. She also leads an operations team to support the growth of overseas markets.

About Tencent

Founded in Shenzhen, China, Tencent is one of the world's most valuable technology companies and one of the world's largest social media companies. It is the second Asian company behind Alibaba to surpass US $500 billion in market cap. Its many services include social communications platforms WeChat and QQ., music, web portals, e-commerce, mobile games, internet services, payment systems, smartphones, and multiplayer online games, which are all among the world's biggest and most successful in their respective categories. It also owns the majority of China's music services (Tencent Music Entertainment), with more than 700 million active users and 120 million paying subscribers.

For more information contact: marketing@unsw.edu.au

Register now to guarantee your place. We look forward to seeing you.